Megan Bellamy
St. Petersburg,FL
Summary
Dynamic and results-driven customer business manager with a proven track record of generating over $100 million in topline sales through innovative strategies and effective customer relationship management. Expertise in P&L management and promotional strategy consistently leads to exceeding growth targets while cultivating strong partnerships with key accounts. A decisive leader and strategic thinker, skilled at navigating complex challenges and taking calculated risks to achieve business objectives. Extensive experience across grocery, mass, food service, and DSD accounts enables the delivery of tailored solutions that effectively address diverse client needs.
Overview
22
22
years of professional experience
Work History
Customer Business Manager
Conagra Brands
Tampa, FL
09.2017 - Current
- Manage +$100MM shelf stable business for Publix including direct warehouse shipments and UNFI/KEHE distribution
- Sold in three new brands at Publix for direct shipment – Evol, Sandwich Brothers, and Dolly Parton; 9 skus total ; $8MM GS
- Profit improvement through slotting reduction +400K to the bottom line due to customer negotiations
- Lead a Frozen Rewards Club program generating $102MM gross sales and +$21MM incremental dollars at Publix
- Secured two Conagra dedicated flex page ads during the program (+1 incremental flex page ad from prior years)
- Successfully migrated from distributor to direct warehouse ship for Gardein frozen business
- Quarterly Gardein meetings with Publix to provide category expertise helped sell in +7 incremental items
- New planogram resulted in +10 Gardein facings for a total of +7.2% additional shelf space
- Drove +$4MM GS on Birds Eye Vegetable, while TDP's remained flat through innovation, efficient promotions and shopper marketing on $55M business
- Executed holiday pie plan for Marie Callender's pies during the 'high season' with 100% fill rate at Publix
- Developed strategic partnerships with digital marketing to enhance brand visibility and market share.
Trade Marketing Manager
WhiteWave Foods Company
Broomfield, CO
06.2015 - 09.2017
- Created and developed the trade process and budget from scratch for So Delicious Dairy Free Frozen business upon acquisition
- Built a bottoms up trade plan for So Delicious Dairy Free Frozen business to thoroughly analyze the sales financial business to HQ Finance Team and help make profitable decisions
- Managed the relationship with Nestle Sales and DSD from HQ to field sales level
- Exceeded +200 TDP goal in xAOC for So Delicious Dairy Free Frozen Desserts
- Maintained share leadership for So Delicious Dairy Free while combating Ben & Jerry's dairy free launch
- +27% Gross Sales vs. PY for the frozen business
- Sold in +1100 TDP's at Wakefern and created a dairy free ice cream set destination door
- Managed $2.6MM slotting budget while spending within our objective
- Drove $1.5MM incremental gross sales plan to a Top Account for seasonal creamer business
National Account Manager
Reckitt Benckiser
Tampa, FL
09.2011 - 06.2015
- Gained share leadership in 2014 with Frank's RedHot for the first time at Publix. +30% GS vs. 10% goal
- Drove +$1.1MM incremental growth in Frank's RedHot in 2013 with flat TDP’s from prior year
- Drove +$1.1MM growth in Frank's RedHot in 2014 with incremental distribution from prior year
- Created the largest Easter promotional event in French's Fried Onion history in grocery retailers
- +152% Dollar Volume in the Easter season for French’s Fried Onions in a nationally declining product
- Exceeded net sales growth for 2014, +2.5% net sales vs. +0.75 outstanding goal
- Gained +300bps in Delhaize market with Frank's RedHot Sauce, in our competitor's backyard
- #1 Sales Manager account growth in 2012
Customer Business Manager II
Kimberly Clark Corporation
Cincinnati, OH
01.2009 - 09.2011
- Implemented Depend, Poise, and Kotex brand strategies to maximize the adult and feminine care business
- Achieved $16.4MM in gross sales vs. estimate $15.6MM
- Exceeded net sales for 2010 total year, 101.7% of $12.9 MM budget
- Grew Kotex share to #2 manufacture in feminine care category for the first time in over 10 years in 2012
- Created and executed Senior Citizen Day during Snowbird Season generating the largest promotional dollar event for the Adult Care category ($900,000)
District Sales Manager
PepsiCo
Cincinnati, OH
10.2007 - 12.2008
- Second Place District Sales Manager in the United States for 7 key components tracked weekly
- Acquired largest single account in the country – Miami University $20,000 weekly sales account
- District Sales Manager of the Quarter 2007 and 2008
Retail Sales Representative
The Hershey Company
Cincinnati, OH
02.2005 - 10.2007
- Ensured retail execution of headquarter sales in high volume chain grocers and mass merchandiser customers
- Leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products.
Category Manager Intern
The Hershey Company
Cincinnati, OH
06.2004 - 02.2005
- Developed and implemented specific category management and sales projects to support Kroger sales goals
Education
BS - Management Organizational Leadership
Miami University
Oxford, OH12.2004
Skills
- Customer relationship management
- P&L management
- Trade marketing
- Sales forecasting
- People management
- Promotional strategy
- Category management
- Data-driven decision making
- Social media marketing
- Relationship management
- Teamwork and collaboration
Professional Development Courses
- Negotiation Training
- Professional Selling Skills
- Color Wheel Training
- SIERRA Presentation Method
- Strength Finders
Timeline
Customer Business Manager
Conagra Brands
09.2017 - Current
Trade Marketing Manager
WhiteWave Foods Company
06.2015 - 09.2017
National Account Manager
Reckitt Benckiser
09.2011 - 06.2015
Customer Business Manager II
Kimberly Clark Corporation
01.2009 - 09.2011
District Sales Manager
PepsiCo
10.2007 - 12.2008
Retail Sales Representative
The Hershey Company
02.2005 - 10.2007
Category Manager Intern
The Hershey Company
06.2004 - 02.2005
BS - Management Organizational Leadership
Miami University