Megan Carr
Grosse Ile,MI
Summary
Dynamic marketing leader with a proven track record at the Detroit Red Wings, recognized for excellence in strategic planning and effective verbal communication. Successfully spearheaded innovative campaigns that enhanced brand visibility and cultivated key partnerships. Proficient in budget management and employee development, consistently delivering projects that exceed objectives through creativity and strategic decision-making.
Overview
16
16
years of professional experience
Work History
Director, Brand Marketing
Detroit Red Wings
Detroit, MI
04.2023 - 02.2025
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Refined customer segmentation strategies to better target marketing efforts, ensuring the right messaging reached the appropriate audience.
- Established a culture of continuous improvement by fostering open communication channels, and empowering employees to voice their ideas.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Secured key partnerships that contributed to the company's overall growth strategy and market reach.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communication channels.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Oversaw the preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Conducted post-project evaluations to identify areas of improvement for future engagements, continuously refining best practices in account management processes.
- Prepared detailed reports for stakeholders, providing insightful updates on project progress and milestones achieved.
Marketing Manager
Detroit Red Wings
Detroit, MI
11.2022 - 04.2023
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Monitored competitors' activities to stay ahead in the market.
- Analyzed sales data to update a product or adjust marketing strategy.
- Supervised creation of marketing materials and collateral.
- Produced ideas for promotional events or activities and organized them efficiently.
Marketing Account Project Manager
Detroit Red Wings
Detroit, MI
11.2017 - 11.2022
- Delivered exceptional customer service, addressing concerns promptly and maintaining open lines of communication throughout the project lifecycle
- Collaborated with internal departments to deliver high-quality products that met or exceeded client specifications
- Maintained open communication by presenting regular updates on project status to customers
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date
- Updated spreadsheets with statistical, financial and non-financial information
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels
- Supported content creation for corporate social responsibility initiatives to strengthen brand reputation
Marketing Assistant
Detroit Red Wings
Detroit, MI
08.2014 - 11.2017
- Performed daily log updates and generated reports for supervisors
- Performed or participated in emergency drills as required
- Performed thorough, accurate and efficient repairs and preventive maintenance
- Completed frequent inspections, identified concerns and corrected problems independently
- Checked supply levels against expected voyage requirements and requisitioned required supplies
Ship Serviceman
United States Navy, USN
Oahu, HI
05.2009 - 04.2012
- Assisted with special events and programs
- Maintained clean, neat, and operational facilities to serve program needs
- Represented organization positively and professionally while providing community with much-needed services
Education
BBA - Marketing
Eastern Michigan University
Ypsilanti, MI04-2014
Skills
- Strategic planning
- Verbal and written communication
- Strategic Decision-Making
- Creativity and innovation
- Strategies and goals
- Employee development
- Budget management
- Partnerships and alliances
- Financial planning
- Media relations
Volunteer Experience
- Assisted with special events and programs.
- Maintained clean, neat, and operational facilities to serve program needs.
- Represented organization positively and professionally while providing community with much-needed services.
Projects
Farewell Season at the Joe Little Caesars Arena Inaugural Season 25th Anniversary of 1997 & 1998 Stanley Cup Championships Gordie Howe Celebration of life Ted Lindsay Memorial
References
References available upon request.
Timeline
Director, Brand Marketing
Detroit Red Wings
04.2023 - 02.2025
Marketing Manager
Detroit Red Wings
11.2022 - 04.2023
Marketing Account Project Manager
Detroit Red Wings
11.2017 - 11.2022
Marketing Assistant
Detroit Red Wings
08.2014 - 11.2017
Ship Serviceman
United States Navy, USN
05.2009 - 04.2012
BBA - Marketing
Eastern Michigan University