Megan Cunninghame
Denver,CO
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
1
1
Certification
7
7
years of professional experience
Work History
Media Manager
Booyah Advertising
01.2024 - Current
- Developed and executed comprehensive media strategies to enhance brand visibility across digital platforms.
- Analyzed campaign performance metrics to optimize media placements and improve ROI for clients.
- Collaborated with creative teams to produce engaging multimedia content aligned with client objectives.
- Managed relationships with media vendors, negotiating contracts to secure favorable terms and rates.
- Mentored junior staff on best practices in media planning and digital marketing strategies for improved performance.
- Implemented innovative solutions for audience targeting, enhancing engagement and conversion rates across campaigns.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Stayed current on industry trends and emerging technologies to ensure the company''s competitive edge in the marketplace.
- Oversaw company media budget, increasing cost efficiency and sales.
- Supervised online and offline ad campaigns, reporting on results.
ASSOCIATE PROGRAMMATIC MEDIA STRATEGIST
OpAD Media Solutions LLC
02.2022 - 03.2023
- Planned and managed programmatic display and streaming video campaigns, including RFPing, vendor communication, rate negotiation, and strategy development
- Monitored and optimized digital strategies during live campaigns
- Presented campaign performance insights using Datorama, Google Campaign Manager, and Double Verify for data-driven decision-making
- Compiled comprehensive reporting and billing across digital media channels to ensure financial accuracy and transparency
- Compiled reporting and billing across digital media channels
- Maintained relationships with vendors and stayed up to date on industry developments
MEMBER SERVICE REPRESENTATIVE
YMCA of Pikes Peak Region
05.2019 - 02.2022
- Managed branch's Facebook page, posted updates, and engaged with members to enhance online community interaction
- Handled all questions, information requests, and complaints regarding membership
- Addressed member inquiries, information requests, and complaints regarding membership
- Managed branch's Facebook page, posted updates, interacted with members online
MARKETING INTERN
Institute of Political Marketing
02.2020 - 05.2020
- Conducted in-depth research on U.S. presidential election trends and voter behavior
- Developed candidate profiles, monitored campaign financing, and evaluated advertising strategy
- Contributed to marketing strategy discussions in weekly team meetings
- Managed social media accounts to engage with followers
- Acquired skills through collaboration in diverse international environments
PODCAST EDITOR INTERN
The CHAARG Podcast
05.2019 - 08.2019
- Produced polished final version of weekly podcast to engage listeners
- Edited, cut, and sound-mixed audio in GarageBand to enhance audio quality
- Managed over 100 hours of raw audio to streamline production process
- Collaborated remotely with team members using digital tools., collaborated with team via digital communication
Education
Bachelor of Arts - Media Studies
University of Colorado Boulder
01.2021
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CIEE: Communication, New Media & Journalism
Prague, CZ01.2020
Skills
- Campaign Management
- Media buying
- Adobe Creative Cloud
- Display Ads Certification
- International marketing
- Remote collaboration
- Strategic planning
- Budget management
- Digital Asset Management
- Office and Google
- Virtual Team Leadership
- Cross-Cultural Communication
Certification
Google Ads
Meta Blueprint: Media Planning & Buying
Timeline
Media Manager
Booyah Advertising
01.2024 - Current
ASSOCIATE PROGRAMMATIC MEDIA STRATEGIST
OpAD Media Solutions LLC
02.2022 - 03.2023
MARKETING INTERN
Institute of Political Marketing
02.2020 - 05.2020
MEMBER SERVICE REPRESENTATIVE
YMCA of Pikes Peak Region
05.2019 - 02.2022
PODCAST EDITOR INTERN
The CHAARG Podcast
05.2019 - 08.2019
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CIEE: Communication, New Media & Journalism
Bachelor of Arts - Media Studies
University of Colorado Boulder
AWARDS & ACHIEVEMENTS
William W. White Outstanding Senior Award: Media Studies Department (2021), Dean's List (2017-2021)