MEGAN FLETCHER
Summary
Skilled multitasker with a positive attitude and excellent teamwork, problem-solving and organizational skills. Reliable and dedicated team player with an organized, resourceful, and creative approach to achieve company goals.
Overview
4
4
years of professional experience
Work History
Merchandise Coordinator
Pottery Barn
San Francisco, CA
06.2022 - Current
- Establish and foster close relationships with design, vendor, sourcing, planning/distribution, visual, and marketing cross-functional teams to develop and market assortment for stores, online and catalog.
- Set up and maintain all product SKUs for stocked, drop ship, and special project products.
- Report weekly, quarterly, and yearly sales through creative visual presentations, trend reports and product data sheets.
- Track and evaluate sales records, website metrics and consumer purchasing trends to measure results of marketing campaigns and identify opportunities for improvement.
- Collaborate with E-marketing teams to ensure social media and website content aligns with ongoing promotions, brand identity and marketing objectives.
- Monitor and analyze competitor activities and industry trends through market research to identify new opportunities and strategies.
- Assist copywriting and e-commerce teams in creation of visual and written content for Pottery Barn website, assuring consistency with brand's voice and identity.
Social Media Marketing Assistant
Sundance The Steakhouse
Palo Alto, CA
03.2020 - 02.2022
- Managed Facebook and Instagram content to keep brand messages consistent.
- Created engaging content to keep social media channels updated and on brand.
- Maintained company's social media presence by posting messages, responding to inquiries, and engaging with followers to build community and support customer engagement.
- Conducted daily updates to social media profiles to boost company online presence.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
Sales Associate/Stylist
Gorjana
Palo Alto, CA
07.2021 - 11.2021
- Supported sales floor, cash wrap and back of house to catalyze daily operations.
- Acknowledged, interacted and built relationships with clients to stimulate loyalty.
- Advised client base of new products to increase store sales.
- Met or exceeded revenue and sales through strategic merchandising, inventory selection and visual display techniques.
Student Project Consultant
VMware Inc
Santa Clara, CA
04.2021 - 06.2021
- Assisted VMware's internal marketing team by conducting thorough research to construct creative and fresh ideas for existing sales kit.
- Researched and evaluated potential new markets and products.
- Conducted market research and reported on clients' competition.
- Utilized Adobe Illustrator and Canva to design and create informational flyers and advertisements.
Education
Bachelor's of Science in Commerce - Marketing, Consumer & Channel Emphasis
Santa Clara University
Santa Clara, CA06.2022
Skills
- Project Management
- Interpersonal Skills
- Microsoft Office, Canva, Airtable & MicroStrategy
- Verbal and Written Communication
- Attention to Detail
- Visual Presentation
- Organization, prioritizing and multi-tasking
- Database Management
Timeline
Merchandise Coordinator
Pottery Barn
06.2022 - Current
Sales Associate/Stylist
Gorjana
07.2021 - 11.2021
Student Project Consultant
VMware Inc
04.2021 - 06.2021
Social Media Marketing Assistant
Sundance The Steakhouse
03.2020 - 02.2022
Bachelor's of Science in Commerce - Marketing, Consumer & Channel Emphasis
Santa Clara University