Megan Hibbard
Boston,MA
Summary
Ambitious professional skilled in planning high-visibility events to drive organizational growth. Expertise in building relationships with vendors, clients and community members.
Highly-motivated with the desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Specialist
iAdvize
Boston, MA
01.2023 - Current
- Develop and implement multi-channel marketing campaigns (email, social media, events) to increase brand awareness and drive engagement.
- Created compelling content for various channels, including social media, email campaigns, and website content, resulting in increased audience engagement.
- Conducted market research and competitor analysis to identify trends and opportunities for growth.
- Orchestrated and executed e-commerce focused events, including webinars, virtual conferences, and user meetups, to drive customer acquisition.
- Developed and maintained relationships with key stakeholders, including customers, partners, and internal teams, to drive collaborative event planning and execution efforts.
Event Planner
NASRCC - Freelance
Boston, MA
01.2023 - Current
- Oversee all aspects of event planning, from initial ideation to post-event evaluation
- Manage budgets, negotiate contracts, create event timelines, coordinate logistics, and collaborate with vendors and stakeholders to ensure seamless event execution.
- Developed promotional materials and campaigns to drive attendance and engagement at events.
Community Manager
iAdvize
Boston, MA
05.2021 - 01.2023
- Cultivated and nurtured an engaged online community around our product, fostering strong relationships and increasing brand loyalty.
- Developed and implemented community engagement strategies, including user forums, social media, blogs, etc, to facilitate user interaction and enhance customer satisfaction.
- Monitored online conversations and feedback channels to identify trends, address customer concerns, and gather insights for product improvement.
- Organized and hosted virtual events, webinars, and AMA sessions to educate users, showcase product features, and gather feedback.
- Utilized analytics tools to track community growth, performance, engagement metrics, and sentiment analysis, providing regular reports and actionable insights.
Community Lead
Lululemon
Boston, MA
05.2018 - 05.2021
- Proactively identified and capitalized on collaboration opportunities with prominent Boston influencers to strategically showcase Lululemon products and amplify brand visibility.
- Formulated and administered a comprehensive budget for community endeavors, meticulously allocating resources to maximize impact and optimize expenditure.
- Orchestrated a seamless end-to-end guest journey, consistently exceeding expectations by tailoring personalized solutions to fulfill individual needs and preferences.
Education
Communications - Media
Northeastern University
Skills
- Problem Solver
- Project Management
- Public Speaking
- Zendesk / Salesforce
- Hubspot
- Mondaycom
- Microsoft Office / Google Suite
- Data Analysis: Google Tableau
Certification
- Fundamentals of Media Relations
- HubSpot Revenue Operations
- HubSpot Digital Marketing
- HubSpot Customer Service Centric
Profile
Megan Hibbard, 508-641-4912, mhibb66@gmail.com, Boston, MA
References
- Florent Clayette, VP of Sales & CS, Okendo, +310-997-8230
- Melissa Magerer, Head of US Marketing, iAdvize, +781-686-2068
Timeline
Marketing Specialist
iAdvize
01.2023 - Current
Event Planner
NASRCC - Freelance
01.2023 - Current
Community Manager
iAdvize
05.2021 - 01.2023
Community Lead
Lululemon
05.2018 - 05.2021
Communications - Media
Northeastern University