Megan Leihgeber
Hutto,TX
Summary
Creative Business Owner with exceptional background spent in marketing, events, public relations, and product development. Proven leader with engaging demeanor and success working in most demanding environments. Talented in visualizing new concepts both digitally and physically.
Overview
7
7
years of professional experience
Work History
Business Owner/Operator
Maya Blu Home
Austin, TX
01.2018 - Current
- Oversaw end-to-end business processes to maintain proficiency, production, and profitability.
- Worked with public relations team to create print and online stories to bring in new customers.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Prepared annual budgets with controls to prevent overages.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Prepared bank deposits and handled business sales, returns and transaction reports.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Focused our attention on lifecycle marketing through multiple social media channels, PR initiatives, email marketing, client relationships, and trade shows.
Marketing and Production Coordinator
Camille Styles, LLC
Austin, TX
01.2017 - 03.2018
- Liaised with production manager, clients and vendors to support production needs.
- Obtained product from clients to produce relevant content in line with our contracts and shot lists for upcoming product launches.
- Pitched photoshoot and blog post ideas. Once approved, I executed the story or shoot from start to finish, booking photographers, vendors, venues, models, product, etc., and drafted and edited blog posts pertaining to each project.
- Set layouts and selected photos for stories to boost readership.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
- Posted and promoted articles on social media platforms to engage target audience.
- Planned, marketed and executed our annual SXSW event with over 300 influencers in attendance, and secured sponsorships from brands for swag bags and product partnerships.
- Edited the weekly newsletter to promote our top stories and events.
Content Marketing Specialist, Event Manager
FosterATX, LLC
Austin, TX
05.2016 - 03.2018
- Worked with event vendors and developed digital assets in line with branding and best practices.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events, including securing sponsorships for day-of product.
- Performed marketing communications-related research and continuously enhanced company's digital presence.
- Maintained and built comprehensive database of industry contacts, vendors and venues.
- Created digital and print assets to use as content around Austin and on our social channels.
- Managed our social channels throughout every event to help promote our next experience.
Marketing and Sales Specialist
Event Vines, LLC
Austin, TX
05.2016 - 05.2017
- Maximized advertising efforts by developing content for media relations, client onboarding meetings, and social media posts.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Met with prospective clients to assess products and services we offer, and negotiate pricing.
- Monitored social media questions and comments and appropriately responded.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Wrote engaging and successful marketing, advertising, and website copy.
Digital Marketing Assistant
C3 Management
Austin, TX
01.2016 - 01.2017
- Created social media content with innovative brand messaging to support new album launches and tour dates.
- Collaborated with graphic designers, video editors, and photographers creating effective search marketing campaigns.
- Created customized marketing materials to increase album release and tour awareness.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
Education
Bachelor of Science - Public Relations And Mass Communication
Texas State University
San Marcos, TX05.2016
Skills
- Project Management
- Business Development
- Customer Relations
- Search Engine Optimization
- Graphic design
- Digital marketing
- Media relations
- Branding
- Market Analysis
- CSS
- UX Design
- HTML
Accomplishments
- Built a studio from the ground up in my backyard (by hand, by myself) for Maya Blu Home in 2020 and landed multiple press opportunities alongside the rise of "working from home" culture, resulting in the highest revenue we saw in our business amidst a very tough time through with the pandemic.
- Worked alongside Target as my main client account at Camille Styles, producing content through blogs and social media channels to promote upcoming launches in their seasonal campaigns with internal Target brands.
Timeline
Business Owner/Operator
Maya Blu Home
01.2018 - Current
Marketing and Production Coordinator
Camille Styles, LLC
01.2017 - 03.2018
Content Marketing Specialist, Event Manager
FosterATX, LLC
05.2016 - 03.2018
Marketing and Sales Specialist
Event Vines, LLC
05.2016 - 05.2017
Digital Marketing Assistant
C3 Management
01.2016 - 01.2017
Bachelor of Science - Public Relations And Mass Communication
Texas State University