Summary
Overview
Work History
Education
Skills
Locations
Websites
Timeline
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MEGAN SULLIVAN

Orlando,FL

Summary

Content Manager with over a decade of experience in digital content creation, SEO strategies, and team leadership. Proven track record in enhancing brand visibility and audience engagement across various platforms. Skilled in developing innovative content strategies that drive traffic and improve search engine rankings. Adept at collaborating with cross-functional teams to achieve high-impact results.

Overview

15
15
years of professional experience

Work History

FREELANCE WRITER

SaaSpirin
Remote
01.2022 - 12.2023
  • Wrote 800-word blogs for small- to medium-sized businesses on analytics and digital marketing.
  • Ensured that all written work met quality standards before submission deadlines.
  • Performed extensive research prior to writing any article or post.
  • Utilized client and creative briefs to fulfill assignment specifications, including SEO optimization.
  • Sourced relevant images from online platforms to enhance blog content.

FREELANCE WRITER

Intuit / QuickBooks
Remote
01.2018 - 12.2023
  • Collaborated with editors to create search engine optimized content for small and medium-sized businesses.
  • Authored approximately two 750-word articles weekly, enhancing online visibility.
  • Conducted in-depth research on diverse topics to create accurate and engaging content.
  • Sourced backlinks within Intuit's site to improve search engine ranking.

CONTENT MANAGER

ShipHero & LVK
Remote
07.2021 - 02.2025
  • Managed comprehensive content strategy for ShipHero and LVK, encompassing webinars, videos, landing pages, and FAQs.
  • Partnered with cross-functional teams to enhance email marketing strategies, achieving significant open rates (50%+).
  • Drafted brand voice and messaging in consultation with stakeholders from sales, product, and leadership.
  • Coordinated with PR agency for LVK to identify opportunities and provide necessary data.
  • Developed and executed a detailed content calendar for both brands to ensure timely delivery.
  • Crafted engaging content for successful product launches and thought leadership campaigns.
  • Enhanced client-facing knowledge base by managing documentation requests and collaborating with internal SMEs.
  • Directed a team of content creators (in-house and agency) to ensure consistent, high-quality brand messaging.
  • Utilized analytics to identify and address areas for content improvement, boosting quality and delivery.
  • Led content strategy initiatives that significantly increased inbound, qualified sales leads.
  • Researched industry trends and topics relevant to target audience needs.

FREELANCE WRITER

Compelling Content Solutions
Remote
01.2021 - 12.2022
  • Authored various freelance projects, featuring doctor bios, construction narratives, networking blogs, and other subjects

MARKETING CONTENT STRATEGIST

Estimate Rocket
Remote
09.2020 - 05.2021
  • Developed engaging social media content, blog posts, and core website material.
  • Collaborated with Marketing Manager to maintain marketing calendar and set strategic goals.
  • Managed social media promotions, blog posts, email blasts, and newsletters using Hubspot.

MULTIMEDIA INTERN

Yellow Shoes
Orlando, USA
01.2020 - 04.2020
  • Cataloged multimedia assets in MediaBeacon, ensuring accurate metadata selection.
  • Organized video and audio files for archiving purposes.
  • Managed archival materials, including slides, photos, videos, and collateral documentation.
  • Utilized current multimedia tactics to enhance cataloging processes.

ACCOUNT MANAGER

Deluxe Digital Studios
Burbank, USA
06.2013 - 07.2018
  • Managed Home Entertainment releases for studio clients, including Disney and Fox.
  • Oversaw project aspects, ensuring digital asset tracking, timeline adherence, and budget compliance.
  • Collaborated with authoring, QA, marketing, and international teams for efficient project completion.
  • Documented departmental processes and identified improvement opportunities.
  • Simultaneously served as project manager for multiple international home entertainment releases.

DIGITAL MARKETING STRATEGIST

Orlando Sentinel
Orlando, USA
11.2011 - 05.2013
  • Designed unique digital media presentations for RFPs, events, promotions, and creative briefs.
  • Utilized Omniture, Google Analytics, and comScore for advanced digital analytics.
  • Acted as digital marketing expert, delivering insights on trends to sales team and organization.
  • Recognized as Employee of the Month twice, received Annual Director's Award and FNAME Silver Award for Presentation Design.
  • Conducted market research projects to identify potential customer segments and target markets.

MANAGER, SUPPORT & SALES

Droste Consultants
Boston, USA
09.2010 - 09.2011
  • Established marketing manager role within organization; promoted to customer support and sales manager after six months.
  • Analyzed project management processes for customer service, implementing online system for customer requests.
  • Trained staff on new online system to enhance efficiency in customer service operations.
  • Supervised a team of 2 employees, driving performance and accountability.
  • Evaluated client contracts to identify additional revenue opportunities and maximize profitability.

Sales Strategy Associate

Gorilla Nation
Los Angeles
10.2009 - 08.2010
  • Identified online advertising opportunities across Gorilla Nation sites for fashion, entertainment, kids, and gaming verticals in response to RFPs.
  • Researched and updated site metrics for Gorilla Nation, providing regular insights to the sales team.
  • Sourced industry-specific research to enhance sales closing strategies.
  • Managed weekly updates of all sales strategy materials on company SharePoint.

Education

Master of Science - Information and Library Science

University At Buffalo-SUNY
Virtual
05-2021

Master of Professional Writing - Professional Writing

University of Southern California
Los Angeles, CA
05-2009

Bachelor of Arts - Mass Communications / Technical Writing

University of South Florida
Tampa
12-2002

Skills

  • APA style
  • Content strategy
  • Email marketing
  • SEO strategy and content generation
  • Content calendar
  • Project management tools: Mondaycom, Basecamp
  • Graphic design software
  • Digital marketing strategies
  • Copy editing and proofreading
  • Data analysis tools
  • Microsoft Excel
  • Writing assistance tools
  • Marketing automation platforms
  • Creative design applications: Figma, PowerPoint, Google Sheets
  • Product marketing expertise
  • Web analytics tools
  • Software as a service (B2B)
  • Collaboration platforms
  • Video conferencing solutions
  • Customer support software: Zendesk
  • Creative thinking
  • Team leadership
  • Content management systems (CMS)
  • Content strategy development
  • Blogging
  • Google Analytics
  • Wordpress
  • Hubspot
  • ChatGPT
  • Marketing communications
  • Online research
  • Social media

Locations

  • Orlando, FL
  • Burbank, CA
  • Boston, MA

Timeline

FREELANCE WRITER

SaaSpirin
01.2022 - 12.2023

CONTENT MANAGER

ShipHero & LVK
07.2021 - 02.2025

FREELANCE WRITER

Compelling Content Solutions
01.2021 - 12.2022

MARKETING CONTENT STRATEGIST

Estimate Rocket
09.2020 - 05.2021

MULTIMEDIA INTERN

Yellow Shoes
01.2020 - 04.2020

FREELANCE WRITER

Intuit / QuickBooks
01.2018 - 12.2023

ACCOUNT MANAGER

Deluxe Digital Studios
06.2013 - 07.2018

DIGITAL MARKETING STRATEGIST

Orlando Sentinel
11.2011 - 05.2013

MANAGER, SUPPORT & SALES

Droste Consultants
09.2010 - 09.2011

Sales Strategy Associate

Gorilla Nation
10.2009 - 08.2010

Master of Science - Information and Library Science

University At Buffalo-SUNY

Master of Professional Writing - Professional Writing

University of Southern California

Bachelor of Arts - Mass Communications / Technical Writing

University of South Florida

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MEGAN SULLIVAN