Summary
Overview
Work History
Education
Skills
Accomplishments
Core Competencies
Timeline
Generic

Megan West

Mill Creek,WA

Summary

Results-driven leader with over twenty years of progressive experience in sales management, operations, and team development. Proven ability to drive revenue growth, optimize operational efficiency, and cultivate high-performing teams. Expert in budget management, staff training, and strategic project execution within the fitness, wellness and hospitality industries.

Sales and operations professional with strong background in leading regional teams to success. Adept at developing and implementing effective sales strategies and operational improvements. Known for fostering collaboration and achieving results in dynamic environments. Proficient in strategic planning and performance management.

Overview

21
21
years of professional experience

Work History

Regional Director of Sales and Operations

TruFusion
02.2020 - Current
  • Oversee daily operations across multiple locations, including staff recruitment, training, and development. Set operational budgets, drive marketing and sales initiatives, and consistently surpass key performance indicators.

Head Coach, Fitness Manager

OrangeTheory Fitness
04.2018 - 02.2020
  • Led group fitness classes for up to 36 members, drove membership growth and retention, conducted consultations, and managed a team of 10 trainers. Developed and led accountability groups to foster community and engagement.

Assistant Vice President

Gene Juarez Salon and Spa
03.2004 - 09.2016
  • Managed multi-million dollar budgets for multiple sites, exceeding revenue goals for both the Education Division and flagship location. Directed digital and print marketing projects, led recruitment and training, managed a team of 150 staff and over 600 students, and ensured exceptional guest experiences.

Education

BA - Business Administration

University of Washington
01.2003

Skills

  • CRM & Sales Management Platforms
  • Budgeting & Financial Reporting
  • Digital Marketing Tools
  • Staff Scheduling & HR Systems
  • Sales presentations
  • Operations management
  • Sales training
  • Pricing strategy
  • Revenue growth
  • Territory management
  • Competitive analysis
  • Sales leadership

Accomplishments

  • Revenue Growth: Increased profits by 50% year-over-year by launching targeted customer loyalty programs and implementing management restructuring initiatives.
  • Brand Transformation: Led comprehensive rebranding efforts, including website overhaul, social media campaigns, and print marketing, resulting in elevated brand presence and customer engagement.
  • Talent Development: Designed and executed a staff incentive program that significantly boosted productivity and profitability. Established mentorship and continuing education programs to support employee growth and retention.
  • Operational Excellence: Consistently exceeded annual revenue targets by introducing innovative programs and implementing effective cost-control measures.

Core Competencies

  • Strategic Project Management
  • Multi-Site Operations Leadership
  • Budget Creation & P&L Management
  • Staff Recruitment, Training & Retention
  • Brand Development & Marketing Strategy
  • Performance Optimization
  • Customer Loyalty & Retention Programs

Timeline

Regional Director of Sales and Operations

TruFusion
02.2020 - Current

Head Coach, Fitness Manager

OrangeTheory Fitness
04.2018 - 02.2020

Assistant Vice President

Gene Juarez Salon and Spa
03.2004 - 09.2016

BA - Business Administration

University of Washington