Megan wozniak

Responsible for leading the credit union’s digital marketing strategy and ensuring engagement with the Salal brand is consistent across all digital channels

• Collaborated as a key member of the core team driving transformation of our credit union’s website from an information platform to a dynamic sales tool, enhancing lead capture and nurturing capabilities, resulting in a more engaging and effective digital presence
• Selected to be part of Salal’s Technology Advisory Group (TAG) by the Board of Director’s and Governance Team to explore technological alternatives that can enhance member experiences and engagement while also improving internal processes within the credit union
• Achieved recognition by winning a CUNA Councils Diamond Award for a brand awareness campaign targeting cannabis industry employees and business owners who bank with Salal. The stories showcase the credit union’s commitment to helping emerging demographics overcome challenges in accessing essential banking resources
• Identified common Retail onboarding problems and proposed a new operational process with added workflows to reduce member attrition. This resulted in a 161% net member growth year over year and a 20% reduction in member attrition. Additionally, developed and maintained campaign flows to enhance retention, establish the institution as the account holder’s primary financial option, and reduce associated account costs
• Conducted thorough market research and competitive analysis to understand and effectively communicate the organization’s value proposition through a brand refresh.

Recruited to drive e-commerce sales by increasing brand awareness, expanding reach, developing strategic partnerships and growing website traffic. Developed and executed – in partnership with senior leaders – short and long-term digital marketing strategies. Led a team of marketing and graphic design professionals who accelerated brand presence and sales using SEO, content creation, social media and email marketing channels. Developed strategically aligned marketing strategies based on data and trend analysis. Collaborated with development to build and optimize frontend/backend systems such as website overhauls/redesigns, CRM database installs, automated customer tracking and upgrades to internal platforms and tools.

• Produced YOY gains that raised awareness and increased overall reach by 61%, achieved a 101% increase in transactions and expanded revenue by 17%.
• Crafted and implemented comprehensive content and social media strategies – using platforms such as Twitter, FaceBook, YouTube and Instagram – which produced a 1,851% surge in social traffic, 168% increase in followers, 2,492% expansion in transactions and a 661% jump in revenue.
• Developed and launched a SEO initiative that boosted site visits from organic traffic by 148%, transactions by 167% and revenue by 45%.
• Selected as one of the 52 professionals from a pool of 20,000+ applicants to participate in the Remote Year program (featured in Forbes, CNN and other high-profile publications), which provided the opportunity to expand Ravana’s marketing strategy internationally.
• Nominated for several industry marketing honors, including five Best Marketing Campaign and two Marketing Executive of the Year awards.

Recruited to coordinate all marketing campaigns - including website promotions, direct mailings, radio ads and events – to drive brand awareness, sales and customer engagement. Promoted to Email Marketing Manager to overhaul and optimize marketing processes, metrics, and technology systems - while solving for revenue-deflating email deliverability issues. Collaborated with the senior team to set marketing strategy – based on competitive, market and customer analytics – that drove the company’s top priorities. Leveraged customer segmentation to target marketing to new groups, developed new affiliate partnerships to merchandise products and continuously improved the user experience (UX). Monitored real-time sales performance and made quick promotional recommendations to meet financial goals.

• Expertly managed campaigns across all channels, which boosted email-driven revenue by 84%.
• Created a first-in-kind mailing list segmentation report which identified new target markets/sale opportunities and elevated email-related revenue to 20% of overall website sales.
• Implemented DomainKeys and feedback loops which increased deliverability rates to 90%+.