Megan A. Dickey
Indianapolis,IN
Summary
Accomplished Senior Retail Marketing Specialist with a proven track record at JD Sports North America, enhancing brand identity and customer engagement through innovative marketing strategies. Expert in branding and campaign development, coupled with exceptional project management and cross-functional collaboration skills. Achieved significant revenue growth by spearheading targeted campaigns and partnerships.
Overview
21
21
years of professional experience
Work History
Senior Retail Marketing Specialist
JD Sport, North America
06.2018 - Current
- Developed targeted marketing campaigns for seasonal products, driving revenue growth.
- Negotiated partnerships with local businesses for cross-promotional opportunities that benefited both parties.
- Increased sales through effective cross-merchandising tactics and product placement.
- Spearheaded the redesign of store signage and packaging materials, enhancing overall brand identity while improving customer experience.
- Boosted customer engagement by implementing creative retail marketing strategies.
Retail Marketing Specialist/Macy's Marketing Mgr.
Finish Line, Inc.
03.2013 - 06.2018
- Pioneered the launch of Finish Line locations in Macy's
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
Senior Relationship Marketing Specialist
Finish Line, Inc.
02.2008 - 05.2013
- Developed opportunities to enhance the Finish Line Winner's Circle loyalty program, fostering long-term customer relationships and repeat business.
- Improved customer retention rates by managing go to market strategies/plans for the Finish Line Winner's Circle loyalty program.
- Coordinated with cross-functional teams to ensure alignment of in-store retail marketing objectives with overall business goals.
- Created seasonal marketing calendar and campaigns to highlight key merchandising stories for our top brands.
- Analyzed customer loyalty data to uncover insights and identify key opportunities to inform strategic marketing campaign decisions including instore and direct mail.
- Increased brand partner awareness and sales in stores, by planning and implementing targeted marketing campaigns.
Relationship Marketing Coordinator
Finish Line, Inc.
01.2004 - 02.2008
- Collaborated with external brand partners on marketing campaigns, ensuring alignment with overall marketing objectives.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Planned and executed internal and external marketing events.
- Facilitated cross-departmental collaborations to ensure cohesive brand messaging across all platforms.
- Helped plan, manage and create incentives and offers for the Winner's Circle loyalty program
Education
Bachelor of Arts - Marketing And Journalism
Indiana University
Bloomington, IN05-2002
Skills
- Project Management
- Reliability
- Detail orientation
- Multitasking
- Professionalism
- Branding
- Time management abilities
- Campaign development experience
- Team/Cross Functional Collaborator
Timeline
Senior Retail Marketing Specialist
JD Sport, North America
06.2018 - Current
Retail Marketing Specialist/Macy's Marketing Mgr.
Finish Line, Inc.
03.2013 - 06.2018
Senior Relationship Marketing Specialist
Finish Line, Inc.
02.2008 - 05.2013
Relationship Marketing Coordinator
Finish Line, Inc.
01.2004 - 02.2008
Bachelor of Arts - Marketing And Journalism
Indiana University
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