Meghan Medlock

• Drive the industry CMO initiatives for data, technology, and measurement, and B2B for the Global CMO Growth Council.
• Develop and activate complex, multi-stakeholder initiatives and events (including tentpole events, council meetings at Cannes Lions and the Global CMO Growth Council Summit at the Masters of Marketing Conference) that drive growth for CMOs, their businesses, and the industry.
• Lead the Global Days of Learning Program for the ANA which includes managing content curation, delegate experience, marketing, and event production.

• Facilitated connections between C-Suite and VP-level executives with research and insights from The Conference Board.
• Acted as liaison to closed-door peer networks, promoting knowledge-sharing and collaboration.
• Enhanced business performance through strategic alignment of executives with industry best practices.

• Managed a portfolio of over 80 ANA corporate Fortune 500 members, ensuring personalized member experiences.
• Achieved over 90% member retention annually by fostering strong relationships and understanding client needs.
• Implemented data-driven engagement strategies to enhance member satisfaction and service delivery.

• Oversaw several fast paced client engagements for large brands within the agency delivering live events, film, internal broadcasts, conference exhibitions, immersive experiences (VR, AR. digital) and live content to engage consumers and employees globally
• Organically grew business by building strong client relationships with senior marketing stakeholders and senior marketing procurement teams
• Supported global team in operational improvements and resolution of problems to deliver top-notch customer service

• Supervised content planning and integrated marketing for 30-40 events annually within the ANA event portfolio. These events included 2-3 Industry Conferences with 300-1,000 attendees (Digital & Social and Media related events), 8-10 ANA Members Only Conferences (from ANA's overall portfolio of approximately 35 Members Only Conferences) with 100-300 attendees, and 6 ANA regional Digital & Social and Media related Committees that met quarterly (from ANA's overall portfolio of 17 Committees) with 20-100 attendees.
• Built and enhanced strong relationships with senior marketers, agencies, and industry leaders to drive strong content leadership, attendance, and participation at events
• Created strong industry leadership by partnering with marketers to develop white papers, industry surveys, and blogs, specifically around "hot" topics in the digital & social space.
• Authored, marketed, and published multiple industry whitepapers on e-commerce, influencer marketing, advanced and addressable TV, and programmatic media in partnership with brand marketers
• Hosted events and partnered with ANA member leaders and Committee Chairs to facilitate effective roundtable discussions at specific events to advance the marketing knowledge of ANA members and to provide a forum for sharing best practices and benchmarking
• Led post-event analysis for all of my events and annual business plan development for ANA Members Only Conferences
• Promoted from Director to Senior Director in February 2016 for outstanding performance
• Supervised Senior Manager (direct report) and Committees Coordinator
  

Accounts: Physicians Interactive (Skyscape), Auxilium Pharmaceuticals (Testim) and Galderma (Clobex and Vectical)

• Led the strategic development and execution of integrated digital communication plans including websites, digital advertising campaigns, social media, and mobile
• Participated in new business pitches for integrated digital programs including a full brand re-launch and mobile technology user experience design in partnership with creative, production, analytics, strategy and marketing communications team
• Created and fostered marketing efficiency and customer lifetime value by adding strategic CRM expertise to help guide clients

Accounts: Johnson and Johnson (ACUVUE Contact Lenses) and Verizon Telecom (FiOS and HSI)

• Participated in and fully led the digital strategy component for campaign idea and business planning sessions with partner agencies, which ultimately lead to achieving results-driven, fully integrated campaigns
• Supervised the digital planning process for client which included market assessment, situation analysis, brand planning and development of strategic digital marketing plans
• Managed the digital advertising business for Verizon Small Business which includes rich media production, social media, mobile, and website strategy
• Led the full re-design of Acuvue.com and all digital, eCRM, and social media programs for largest contact lens brand in the US while growing the business year-over-year

Accounts: Johnson & Johnson (Johnson’s Baby, baby.com, and Clean & Clear)

• Managed all digital marketing programs for clients including website re-designs, e-mail campaigns, online advertising, gaming, and other new media venture opportunities
• Oversaw integrated marketing programs for clients, including acquisition and CRM program strategy/measurement, agency and technology partner integration, and overall project management
• Led the overall digital CRM program for Johnson’s Pediatric Franchise, which included robust programs for multiple J&J baby brands
• Partnered with production teams to define and negotiate all scopes of work and align appropriate agency staffing mix
• Provided thought leadership and digital marketing recommendations for all clients in the areas of integrated/relationship marketing, data-driven solutions, testing and analysis

• Managed fully-integrated CRM campaigns, including direct mail, print and online media 
• Led strategic planning and tactical execution of projects, including creative brief development, project supervision from client engagement to execution, and definition and management of campaign success metrics 

• Coordinated exhibition, sponsorship, and trade-show display activities for e-commerce conferences
• Negotiated contracts with prospective on-line merchant partners
  

• Managed telemarketing, direct mail, media, tailoring & database vendor activity
• Coordinated market research efforts
• Maintained client media and production budgets