MEGHAN OCONNOR
Account Manager
West Brookfield,MA
Summary
Energetic and insight-driven MBA candidate specializing in Marketing and Branding, graduating in August 2025. Experienced in managing eCommerce-focused product launches, digital content strategy, and packaging execution for top retailers including Amazon, Target, Sleep Number, and Meijer. Skilled at turning consumer insights into compelling brand strategies and collaborating cross-functionally to bring high-impact ideas to market. Combines creative vision with analytical rigor to drive growth in fast-paced, entrepreneurial environments as well as established corporations. Contributed to brand development for nationally recognized names such as Life is Good, Draper James, Peanuts, and Berkshire Blankets personal branding efforts for exclusive Artist Series collections. Passionate about advancing pet health and wellness through innovation and storytelling that resonates with today’s consumer. Open to relocation and travel.
Overview
21
21
years of professional experience
6
6
Certification
Work History
Account Manager
Berkshire Blanket
04.2023 - Current
- Coordinate with international teams to develop and deliver home textile products for major retailers including Target, Sleep Number, and Meijer
- Oversee project timelines, packaging development, and brand consistency across eCommerce and retail platforms including Amazon
- Conduct sales analysis using Salesforce and Power BI to inform marketing strategies and product improvements
- Create and present persuasive PowerPoint decks for internal teams and retail clients to support product launches and strategy alignment
- Streamline communication across teams, ensuring timely and budget-conscious project delivery
- Collaborate on brand initiatives for Life is Good, Draper James, Peanuts, and the Berkshire Blanket Artist Series
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
Personal In-Home Caregiver
West Brookfield
01.2015 - 03.2023
- Provided care for a terminally ill family member while balancing academic and professional development
- Exemplified strong problem-solving skills in addressing various challenges encountered during in-home caregiving assignments.
Owner / Operations Manager
Anchor Insurance Group
12.2006 - 02.2014
- Rebranded the agency, launching new marketing campaigns, website, and client engagement strategies
- Led new business development efforts, increasing client acquisition and retention
- Analyzed financial performance and implemented operational improvements
- Maintained client relationships and collaborated with underwriters to enhance product offerings
Licensed Practical Nurse
Quaboag Rehabilitation
01.2004 - 11.2006
- Delivered patient care and maintained communication with interdisciplinary teams and families
- Improved patient outcomes by administering medications, monitoring vital signs, and documenting relevant information.
Education
Master of Business Administration - Marketing & Brand Management
Southern New Hampshire University
Manchester, NH08.2025
Bachelor's Degree - Business Administration and Entrepreneurship
Southern New Hampshire University
Manchester, NH05.2023
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Massachusetts Association of Insurance Agents
12.2014
Licensed Practical Nursing - undefined
Quinsigamond Community College
Worcester, MA06.2003
Skills
- Strategic marketing and brand management
- Sales strategy formulation
- Client relationship management
- Data analysis and reporting
- Collaborative team management
- Microsoft Office, Salesforce, Power BI
- Presentation Design Expertise
- Product Development Proficiency
- CRM Platforms – Salesforce
- PIM Software & SPS Commerce
- Digital Marketing & eCommerce Strategy
- Global team collaboration
- Account management
- Teamwork and collaboration
- Customer relationship management
Certification
- Introduction to Data Analytics
- Applying Data Analytics to Financial Planning
- Applying Data Analytics to Business Performance
- Applying Data Analytics to Revenue Analysis
- Managing Change: Making Change Initiatives Stick
- Microsoft Power BI: Beyond Pivot Tables with Power Pivot
Timeline
Account Manager
Berkshire Blanket
04.2023 - Current
Personal In-Home Caregiver
West Brookfield
01.2015 - 03.2023
Owner / Operations Manager
Anchor Insurance Group
12.2006 - 02.2014
Licensed Practical Nurse
Quaboag Rehabilitation
01.2004 - 11.2006
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Massachusetts Association of Insurance Agents
Licensed Practical Nursing - undefined
Quinsigamond Community College
Master of Business Administration - Marketing & Brand Management
Southern New Hampshire University
Bachelor's Degree - Business Administration and Entrepreneurship
Southern New Hampshire University
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