Melanie Green-Karol
Centerville,VA
Summary
Strategic sales and marketing professional with deep experience in homebuilding, market analysis, forecasting, and contract negotiation. Leads training, recruiting support, competitor review, and community marketing efforts while aligning sales operations with corporate business plans and division objectives.
Overview
1
1
Certification
32
32
years of professional experience
Work History
Director of Sales and Marketing
Dream Finders Homes
Chantilly, Virginia
02.2022 - Current
- Developed and implemented sales and marketing plans aligned with corporate profitability goals.
- Managed multiple sales managers and assistants across numerous product lines in core markets.
- Cultivated broker relationships and external sales partnerships to enhance market reach.
- Backed sales and settlement goals across each community in alignment with the corporate business plan.
- Directed staff on effective sales techniques and processes.
- Conducted contract negotiations to align sales agreements with company objectives and protect interests. with the sales team while protecting company interests.
- Monitored competitor activities to identify market trends and informed strategic planning with actionable insights.
- Supported recruiting efforts for top sales talent and provided ongoing training on current and new systems, along with community opening and closing activities.
- Facilitated model home openings to enhance community visibility and attract potential buyers. and neighborhood launch promotions.
- Collaborated with designers, and the operations team on community plans.
Director of Sales and Marketing
Basheer & Edgemoore
Vienna, Virginia
01.2011 - 02.2022
- Executed integrated marketing campaigns across print, internet, and social media, effectively managing quarterly and annual sales and marketing budgets.
- Achieved corporate sales targets through strategic planning and execution.
- Created and coordinated marketing materials for corporate and community brochures and advertising, collaborating closely with our Advertising Agency.
- Managed the day-to-day operations of multiple sales sites and managers.
- Attended weekly departmental meetings with Upper Management, Sales Staff, Purchasing, Construction and Land Development to determine which homes were ready to start and which were ready to settle.
- Attended all meetings regarding New Product Design and Land Development.
- New Home Product ranged from 2 over 2 condos to Estate sized Single Family Homes; prices ranged from $400K to $2.7 million.
- Received multiple Great American Living Awards for excellence in B&E website, brochure, models, merchandising, architecture, and land planning.
General Sales Manager/Area Manager and Sales Manager
Brookfield Properties
Fairfax, VA
01.1997 - 01.2010
- Led 19 sales managers and 10 assistants to drive team performance and meet sales targets.
- Managed the top 3 selling communities for over 5 years.
- Morris Farm 480 units, -5 different product lines, Dunbarton-Active Adult 108 units, Melody Landing 124 units and 3 product lines.
- Also,Managed Saranac-Gainesville, Virginia-Snowden Bridge-Winchester, VA Avery Park-Alexandria and Braemar-Gainesville, Virginia.
- Facilitated weekly sales meetings to assess team needs and strategize for increased sales.
- Implemented Priority One Quality Assurance Process.
- Employee of the Year in 2007.
Sales Manager
Regency Homes
Columbia, MD
01.1995 - 01.1997
- Managed community sales for Ashland, overseeing 38 units in Prince William County.
- Oversaw sales operations for Cameron Park, managing 52 units in Alexandria.
- Recognized as finalist for MAME Award for excellence in community sales strategy and execution.
Education
Business and Marketing
Weber State University
Ogden, UtahSales and Marketing
Laramie College
Cheyenne, WyomingSkills
- Marketing strategy development
- Sales forecasting and analysis
- Market analysis
- CRM management
- Sales operations
- Lead generation
- Contract negotiation
- Budget planning
- Partnership development
- Team leadership
- Sales training
- Strategic thinking
- Competitive analysis
- Customer relationship management
Personal Information
Title: Director of Sales and Marketing
Certification
Virginia Real Estate License - Inactive but current on course certifications and continuing education
Related Interests
GALA-Committee Member for over 12 years.
Awards
Multiple Major achievement in FFL, MAME and now (GALA)-Great American Living Awards.
Specialized Training
- Tom Richie - TOP GUN
- John Maxwell - Laws of Leadership-Boot Camp
- Anthony Robins Success Systems
- Bill Hopkins-Train the Trainer
- William Nowell-Value Matched Selling
- Tom Hopkins-The Art of Persuasion-Boot Camp.
Timeline
Director of Sales and Marketing
Dream Finders Homes
02.2022 - Current
Director of Sales and Marketing
Basheer & Edgemoore
01.2011 - 02.2022
General Sales Manager/Area Manager and Sales Manager
Brookfield Properties
01.1997 - 01.2010
Sales Manager
Regency Homes
01.1995 - 01.1997
Business and Marketing
Weber State University
Sales and Marketing
Laramie College