Melanie Hughes
Maywood
Summary
Dynamic marketing and hospitality professional with a unique background blending creative arts, hospitality management, and global cultural experience. I'm passionate about brand building and creating emotionally resonant experiences. Actively seeking opportunities in brand marketing, employer branding, and content strategy with companies shaping culture at a global scale.
Overview
4
4
years of professional experience
Work History
Studentessa
Academia Italiana- Napoli
06.2025 - 11.2025
- Developed comprehensive understanding of Italian language and culture through immersive coursework
- Refined my own hospitality practices by integrating Italian hospitality practices from successful hotels
- Assisted instructors in lesson preparation, contributing to curriculum development and class engagement
Sales and Marketing Coordinator
Hyatt Regency McCormick Place
03.2023 - 07.2025
- Executed comprehensive marketing strategies and brand activations to enhance visibility and engagement at the largest convention property in the county.
- Led development of digital content strategies aimed at boosting property engagement.
- Facilitated internal brand culture initiatives to strengthen team cohesion and engagement.
- Collaborated with sales to develop customized event offerings and enhance property tour experiences.
- Collaborated with creative teams to enhance PR coverage through compelling visual storytelling.
Sales Coordinator
Hampton Inn- Downtown North Loop
11.2021 - 12.2022
- Developed accurate estimates and proposals to enhance revenue opportunities through effective operational procedures.
- Drove substantial business growth post-pandemic by achieving over $100,000 in sales revenue during the inaugural year.
- Compiled and presented daily performance reports to senior management and hotel teams to promote transparency and informed decision-making.
- Developed and nurtured strong customer connections to support sustained sales growth through targeted prospecting and customized presentations.
Front Desk Associate
Hampton Inn- Downtown North Loop
06.2021 - 11.2021
- Reestablished brand loyalty through effective conflict resolution and problem-solving strategies.
- Delivered exceptional check-in and VIP services for Hilton Diamond guests.
- Developed internal guest preference tracking system to improve personalized experiences.
- Facilitated collaboration between hotel operations and marketing team to enhance in-house branding initiatives.
Education
Bachelor of Science - Foodservice Management
BALL STATE UNIVERSITY
Muncie, INDigital Marketing & E-commerce Professional Certificate - undefined
GOOGLE / COURSERA
06.2025
Bachelor of Arts - 3D Animation And Hair Simulation
BALL STATE UNIVERSITY
Muncie, IN05.2020
Skills
- Paid Media (Meta, Google Ads)
- Search, Display & Video Campaigns
- Audience Targeting & Bidding
- Performance Analytics & Optimization
- Marketing Automation & Ad Tech
- Program Innovation & Advocacy
- Brand & Lifecycle Strategy
- Conversion Funnel Optimization
LANGUAGES
English- Native
Italian- A2/B1
TOOLS
- Meta Ads Manager & Google Ads (Campaign Strategy, Optimization & Reporting)
- KODDI (Hospitality & Digital Advertising Platform)
- Google Analytics & Looker Studio (formerly Data Studio)
- Salesforce CRM & Adobe Analytics (Working Knowledge)
- Adobe Creative Cloud (Photoshop, Illustrator, After Effects)
- Canva Pro
- Shopify
- Microsoft Office Suite
Timeline
Studentessa
Academia Italiana- Napoli
06.2025 - 11.2025
Sales and Marketing Coordinator
Hyatt Regency McCormick Place
03.2023 - 07.2025
Sales Coordinator
Hampton Inn- Downtown North Loop
11.2021 - 12.2022
Front Desk Associate
Hampton Inn- Downtown North Loop
06.2021 - 11.2021
Digital Marketing & E-commerce Professional Certificate - undefined
GOOGLE / COURSERA
Bachelor of Science - Foodservice Management
BALL STATE UNIVERSITY
Bachelor of Arts - 3D Animation And Hair Simulation
BALL STATE UNIVERSITY