Melanie Margolin
Millstone,NJ
Summary
Sophisticated Director of Sales in Outdoor Advertising with background propelling company offerings and brand through focused strategies. Diligent in building and retaining accounts by establishing effective long-lasting customer relations and attentive service. Confident and smooth communicator when delivering presentations and maintaining client relationships. Focused when analyzing competitors and target market to determine unique selling proposition and maximize revenue.
Overview
25
25
years of professional experience
Work History
Director of Business Development
Pearl Media
04.2022 - 03.2024
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Suggested innovative ideas to increase sales and improve customer experience.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed accounts to retain existing relationships and grow share of business.
- Organized promotional events and interacted with community to increase sales volume.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Prepared sales presentations for clients showing success and credibility of products.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Communicated product quality and market comparisons by creating sales presentations.
Director of Sales
LURE Outdoor
05.2013 - 04.2022
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
Sales Executive
City Outdoor
02.1999 - 05.2006
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Exceeded quarterly targets consistently through diligent prospecting and tailored product presentations.
- Expanded market share with strategic territory planning and targeted prospecting.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
Education
Bachelor of Arts - Communications
Rutgers University
New Brunswick, NJSkills
- Data-driven decision-making
- Creative Direction
- Sales Presentations
- Advertising Campaigns
- Sales Performance
- Product Promotion
- Strategic Planning
- Brand Marketing
- Excellent Communication
- Client Relations
- Reliability
- Client Relationship Management
Timeline
Director of Business Development
Pearl Media
04.2022 - 03.2024
Director of Sales
LURE Outdoor
05.2013 - 04.2022
Sales Executive
City Outdoor
02.1999 - 05.2006
Bachelor of Arts - Communications
Rutgers University
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