MELANIE MILLER
Orlando,FL
Summary
Insights leader with 10+ years of experience, a master's degree in Marketing, and a PepsiCo Chairman's Award for translating consumer insights into business growth. Deep expertise in omnichannel consumer & shopper behavior across nearly every retail and foodservice channel.
Overview
11
11
years of professional experience
Work History
Senior Manager, Consumer Insights - Away From Home
PepsiCo
Orlando, FL
08.2025 - Current
- Leads $1M+ insights learning agenda for segment accounting for $1.5B of Away from Home revenue.
- Leads onboarding & team building initiatives across 80+ person insights & analytics organization.
- Presents to internal & external c-suite (Marriott, Hyatt, Sodexo, Compass, Aramark, 7-Eleven, Circle K).
- Leads insights for seasonal dispensed beverage innovation pipeline at 7-Eleven & Circle K.
Manager, Shopper Insights
PepsiCo
Orlando, FL
04.2023 - 08.2025
- Owned $1M+ multiphase quant & qual research leveraged by 200+ category managers across key customers (e.g., Walmart, Target, Kroger, 7-Eleven, Dollar General, Sam’s Club).
- Drove +$3.4M eCommerce sales impact through leading research initiatives on value & private label.
- Led channel-specific research to inform marketing & promo priorities during 12+ seasons and tentpoles.
Associate Manager, Consumer Insights & Analytics, Mountain Dew
PepsiCo
Orlando, FL
11.2021 - 04.2023
- Owned $1.5M+ insights budget for a $5B+ brand portfolio.
- Launched 6 LTO SKUs ($108MM RSV) and Baja Blast’s first full-year launch ($488MM RSV, 5× prior year).
- Presented monthly executive business reviews integrating data across sales, brand health, occasion trackers, social listening, and custom research to drive consumer empathy & commercial decision-making.
- Led portfolio occasion & need state research that resulted in demand space maps still leveraged to-date, informing brand positioning and growth strategies across 20+ core brands.
Associate Manager, Consumer Insights & Analytics, South Division
PepsiCo
Orlando, FL
11.2019 - 11.2021
- Established insights capabilities for newly formed marketing business unit supporting thirteen markets.
- Drove +15% sales lift and +3 point lift in brand preference (on average) through marketing optimizations.
- Led annual brand growth strategy sessions, quarterly business reviews, and quarterly occasion analyses.
- Led ad hoc research to understand consumer passion points and optimize marketing and local innovations.
Senior Analyst, Media Insights & Analytics
PepsiCo
White Plains, NY
02.2018 - 11.2019
- Identified $1.75MM in annual savings by bringing media insights & analytics processes in-house.
- Modernized media analytics capabilities with chairman’s-award-winning real-time optimization tools.
Analyst, Media Insights & Analytics
PepsiCo
White Plains, NY
02.2018 - 07.2019
Senior Research Analyst
Ipsos
Norwalk, CT
01.2018 - 12.2018
- Managed global research studies for Fortune 100 clients (including Unilever and L'Oréal).
Research Analyst
Ipsos
Norwalk, CT
01.2016 - 06.2017
Associate Account Executive
Epsilon
New York, NY
07.2015 - 01.2016
- Supported account team in developing personalized digital and CRM campaigns.
Education
Master of Science - Marketing
Saint Joseph’s University
Philadelphia, PA05-2022
Bachelor of Science - Marketing
Fairfield University
Fairfield, CT05-2015
Skills
- Custom Survey Design
- Innovation Testing (eg, TURF, Concept Test, Line Price Optimization)
- Creative Testing
- Path to Purchase
- Segmentation
- A&U
- Focus groups / IDIs
- DIY Survey Tools (Zappi, Suzy, 1Q)
- Circana analytics
- Shopper panel data
Timeline
Senior Manager, Consumer Insights - Away From Home
PepsiCo
08.2025 - Current
Manager, Shopper Insights
PepsiCo
04.2023 - 08.2025
Associate Manager, Consumer Insights & Analytics, Mountain Dew
PepsiCo
11.2021 - 04.2023
Associate Manager, Consumer Insights & Analytics, South Division
PepsiCo
11.2019 - 11.2021
Analyst, Media Insights & Analytics
PepsiCo
02.2018 - 07.2019
Senior Analyst, Media Insights & Analytics
PepsiCo
02.2018 - 11.2019
Senior Research Analyst
Ipsos
01.2018 - 12.2018
Research Analyst
Ipsos
01.2016 - 06.2017
Associate Account Executive
Epsilon
07.2015 - 01.2016
Master of Science - Marketing
Saint Joseph’s University
Bachelor of Science - Marketing
Fairfield University