Melia Banet, RN
Georgetown,IN
Summary
Skilled Director and Development leader offering over 10 years of experience in leading operations and enhancing revenue. Bringing expertise in company startup, growth and expansion, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives. Always a learner and always ready to grow a business.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Regional Director of Business Development
St. Croix Hospice (formerly Adaptive Hospice)
05.2023 - Current
- Increased regional revenue by identifying and capitalizing on new business opportunities. Grown census by 30% in first 6 months.
- Negotiated high-value contracts with major customers, securing long-term business relationships and recurring revenue streams. Increased executed contracts by 20% in 6 months.
- Analyzed market trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge. Increased multiple first time referral sources.
- Established a strong regional presence by developing brand awareness initiatives and targeted marketing efforts.
- Spearheaded territory expansion initiatives by researching potential markets, evaluating risks, and executing entry strategies. Opening first DoNovo in first quarter of 2024.
- Conducted regular performance evaluations of team members, providing constructive feedback aimed at continuous improvement.
- Cultivated an environment of continuous learning among staff members by promoting professional development opportunities and offering ongoing support as needed.
- Played a pivotal role in the company''s overall growth trajectory by consistently surpassing sales targets and setting new benchmarks for regional performance.
- Performed client research and identified opportunities for account growth, account penetration and market expansion. Use of Trella Health for research.
- Taught consultative selling techniques to new and existing staff members to build expertise.
Executive Director of Marketing
Commonwealth Pain And Spine
10.2022 - 05.2023
- Increased organizational efficiency by streamlining processes and implementing new systems.
- Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
- Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
- Implemented innovative marketing strategies to raise brand awareness and drive revenue growth.
- Spearheaded new program initiatives to address unmet community needs and advance the organization''s mission.
- Evaluated program outcomes using data-driven metrics, identifying areas for improvement and implementing targeted interventions.
- Presented regularly at conferences or industry events showcasing the accomplishments of the organization.
Senior Business Development Representative
Interim Hospice
05.2022 - 10.2022
- Increased client base by developing and implementing strategic business development initiatives.
- Enhanced company reputation and increased brand visibility by participating in industry events, conferences, and trade shows.
- Achieved revenue targets consistently by establishing a strong pipeline of high-quality leads through effective prospecting techniques.
- Assisted in the development of marketing materials to effectively communicate product offerings and unique selling propositions to prospective clients.
- Expanded market presence within assigned territories by cultivating relationships with key decision-makers from target companies.
Executive Director
Adaptive Hospice
08.2016 - 01.2022
- Developed innovative sales and marketing strategies to facilitate business expansion. Opened 2nd and 3rd location in 2021.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations. Achieved Medicare license and ACHC Accreditation for all three locations.
- Established and maintained strong relationships with customers, vendors and strategic partners. Secured contracts will all hospital and nursing home providers.
- Created all promotional materials and managed all social media, websites and print media to educate public.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results. Grew census 100% each year from start in 2017.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties. Created and implemented all training to staff.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
- Increased organizational efficiency by streamlining processes and implementing new systems.
Marketing Coordinator
Adaptive Nursing and Healthcare
03.2013 - 08.2016
- Evaluate, implement and execute marketing plan for 7 offices in the state.
- Manage and order marketing supplies for company to stay within budget.
- Manage social media and write blogs for company website to comply with standards.
- Educate other healthcare professionals and the community about homecare and Medicaid benefits.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Increased customer engagement through the creation of compelling social media content and strategies.
Education
Organizational Leadership
Leadership Southern Indiana
Sellersburg, IN05.2020
Associate of Science Nursing -
IVY Tech State College
Sellersburg, IN01.2001
Skills
- Problem Solving
- Financial Acumen
- Competitive Intelligence
- Market Analysis
- Business Expansion
- Territory Management
- Decision Making
- Sales Training
- Team Leadership
- Operations Management
- Staff Management
Certification
Indiana Registered Nurse (compact license), 2002-present
Technical And Clinical Skills
Good grasp of medical terminology, anatomy and physiology, disease processes, as well as Medicaid and Medicare benefits. Advanced computer skills: Microsoft Word, Excel. EMR: HomecareHomebase CRM: Salesforce, RSL.
Timeline
Regional Director of Business Development
St. Croix Hospice (formerly Adaptive Hospice)
05.2023 - Current
Executive Director of Marketing
Commonwealth Pain And Spine
10.2022 - 05.2023
Senior Business Development Representative
Interim Hospice
05.2022 - 10.2022
Executive Director
Adaptive Hospice
08.2016 - 01.2022
Marketing Coordinator
Adaptive Nursing and Healthcare
03.2013 - 08.2016
Organizational Leadership
Leadership Southern Indiana
Associate of Science Nursing -
IVY Tech State College
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