Melinda Chaney
Dothan
Summary
Results-driven Senior Sales Executive and Branch Manager with 25+ years of progressive leadership across media advertising, outdoor advertising, broadcasting, and staffing. Proven record of building revenue operations from zero, turning around failing business units, and outperforming competitors in contested markets. Deep ability in consultative selling, multi-platform client acquisition, team leadership, and P&L accountability. Known for forging lasting business relationships across the Wiregrass region and walking into the trickiest situations to deliver measurable results.
Seasoned Branch Manager with background in steering operations and driving growth. Leveraged leadership skills to enhance team performance, customer satisfaction, and bottom-line results in previous roles. Possess strong strategic planning and problem-solving abilities, coupled with proficiency in customer relationship management, sales strategy implementation, and staff development. Successfully boosted branch productivity by optimizing processes and cultivating high-performing teams.
Overview
26
26
years of professional experience
Work History
Branch Manager
Staffmark
Dothan
09.2019 - Current
- Inherited shut-down branch in September 2019 — managed remote recruiting from Hoover, AL, addressed low headcount, client dissatisfaction, and poor reputation score.
- Executed a full branch turnaround after six months of operational training — restoring local operations, rebuilding client confidence, and growing headcount to a sustained 70–100 workers per week.
- Drove .5M+ in annual revenue from five key accounts alone: Dunbarton, Next Level Apparel, Dothan Warehouse, Smart Lamb of North America, and API (Hartford) — all previously exclusive to competitors who had never considered Advantage Resourcing.
- Converted competitor-entrenched accounts by leveraging deep regional relationships and delivering consistently superior service that outperformed incumbent providers.
- Rebuilt branch reputation score from poor to strong through client-centric operations, accountability, and measurable performance improvements.
- Recruited, developed, and currently leads two recruiting managers; provides ongoing coaching, performance direction, and strategic leadership for all branch operations.
- Continuously expanded the new business pipeline while retaining and deepening long-term client relationships across the Dothan and Wiregrass markets.
- Collaborated with clients to assess staffing needs, aligning services with their preferences to enhance satisfaction.
- Managed daily operations, ensuring policy compliance while streamlining branch activities.
- Supervised staff performance and provided ongoing training and support.
- Conducted performance evaluations to assess employee development.
- Resolved customer concerns promptly to enhance satisfaction and retention.
- Coordinated recruitment efforts to attract qualified candidates for open positions.
- Managed staff scheduling, hiring and training processes.
- Directed daily operations of the branch, including customer service, human resources, sales and marketing activities.
- Monitored financial performance of the branch on a monthly basis.
- Built strong rapport with new and existing clients to better serve financial needs and promote branch loyalty.
Sales Manager & On-Air Producer
Sports Talk Radio Station (Attorney-Owned)
Dothan
01.2012 - 12.2019
- Designed, launched, and monetized a sports talk radio format from zero — managing both on-air production and full advertising sales simultaneously with no support infrastructure.
- Grew monthly billing from /bin/sh to 5,000 by independently prospecting across the Wiregrass and into Chipley, Jackson County, and Washington County, FL markets.
- Developed the station's entire advertiser base using ROI-based selling techniques to prove measurable value to local business owners.
- Demonstrated executive-level initiative in managing client relationships, on-air scheduling, and sales strategy as a one-person operation.
- Made a calculated, prompt exit when chronic tower and signal infrastructure failures threatened operational reliability — proving sound executive judgment.
- 6,000-Watt Station | Wiregrass & North Florida
Account Executive (2002) → Local Sales Manager → Sales Manager → Acting General Manager (2 Years)
WDFX Fox 34 TV
Dothan
01.2002 - 12.2012
- Earned Account Executive of the Year honors in the first full year — outperforming a tenured sales team through aggressive prospecting and relationship-driven selling across the Wiregrass.
- Consistently exceeded revenue targets by securing multi-platform TV advertising campaigns with local and regional businesses, driving year-over-year revenue growth across a 10-year tenure.
- Promoted to Local Sales Manager — recruited, trained, and managed a six-person sales team, building a culture of accountability, consultative selling, and client-first service.
- Elevated to Sales Manager with full oversight of station advertising revenue, sales forecasting, and go-to-market strategy.
- Appointed Acting General Manager for two years — assumed full executive leadership of all station operations, staff management, budgeting, and strategic direction.
- Leveraged Fox's growing prime-time, sports, and entertainment programming to deliver measurable advertiser ROI, building deep client loyalty and sustained repeat revenue over a decade.
Field Sales Representative | Top Producer | Diamond Club Member
Logo Nation Community T-Shirts
01.2000 - 12.2002
- Launched professional sales career in high-volume, commission-driven field sales — generating $1600–, $3000 in weekly production, setting record numbers across a 150-mile territory.
- Earned Diamond Club recognition within three months — among the fastest qualifiers — reflecting elite closing ability and relentless work ethic from the very start.
- Maintained a 48% collection rate alongside top producer volume, proving both sales quantity and quality of business closed.
- Built a foundational regional sales network spanning Marianna FL, Foley AL, Abbeville AL, Chipley FL, Ozark AL, Enterprise AL, and all surrounding markets within a 150-mile radius.
- Southeast U.S.
Billboard Sales Executive
Fairway Outdoor Advertising
Dothan
- Identified the Yellow Book directory advertising model as a declining industry and proactively transitioned to outdoor advertising — demonstrating market foresight and career adaptability.
- Entered a Dothan market completely dominated by Dirt Outdoor and executed a full market development campaign — calling on every business in town and displacing the established incumbent.
- Achieved 85%+ billboard route fill rate through relentless new business development, client education, and competitive positioning against the dominant market player.
- Retained all existing Fairway accounts while simultaneously generating net-new revenue — balancing retention and acquisition at a high level.
- (HQ: Valdosta, GA)
National Sales Training Program
Yellow Book / Hindu Suite
Conshohocken
- Completed national-level sales training studying ROI worksheets, return-on-investment calculations, and data-driven advertising sales method.
- Developed advanced consultative selling frameworks for presenting advertising ROI to business owners — skills applied across all later media and leadership roles.
Education
Associate of Arts - Business Administration
George C Wallace Community College
Dothan, ALSkills
- Revenue Generation & Sales Leadership
- Branch Turnaround & Operations
- Client Acquisition & Retention
- Multi-Platform Advertising Strategy
- Team Building & Coaching
- Market Penetration & Competitive Sales
- ROI-Based Sales Presentations
- P&L Accountability
- Stakeholder & Executive Relations
- Client relationship management
- Operational turnaround
- Revenue growth strategies
- Compliance management
- Team leadership
- Market development
- Sales forecasting
- Employee training
- Problem resolution
- Negotiation techniques
- Staff development
- Interviewing and hiring
- Sales planning
- Performance reviews
- Customer and vendor relations
- Revenue generation
Career Impact Summary
25+, .5M+, 6, 2x, Built revenue operations from /bin/sh twice — radio station advertising billing and Advantage Resourcing Dothan branch., Served as Acting General Manager at one of the region's top local TV stations for two years., Turned around a shut-down staffing branch into a .5M+ annual revenue operation with 70–100 weekly headcount., Consistently defeated dominant market incumbents through relationship-based selling and superior execution., Named Account Executive of the Year — WDFX Fox 34, 2003.
Timeline
Branch Manager
Staffmark
09.2019 - Current
Sales Manager & On-Air Producer
Sports Talk Radio Station (Attorney-Owned)
01.2012 - 12.2019
Account Executive (2002) → Local Sales Manager → Sales Manager → Acting General Manager (2 Years)
WDFX Fox 34 TV
01.2002 - 12.2012
Field Sales Representative | Top Producer | Diamond Club Member
Logo Nation Community T-Shirts
01.2000 - 12.2002
Billboard Sales Executive
Fairway Outdoor Advertising
National Sales Training Program
Yellow Book / Hindu Suite
Associate of Arts - Business Administration
George C Wallace Community College