MELISA VIVAS
Summary
Dynamic leader in Cardiac Rhythm Management with over 20 years of experience at Medtronic and Abbott. Specializes in complex device therapy, clinical operations, and field execution. Expertise in leading through influence and developing high-performing teams, collaborating effectively with physicians, service, and sales leadership to drive customer satisfaction and operational excellence. Renowned for strong clinical judgment and disciplined execution, consistently stabilizing and growing business in competitive, matrixed environments. Proven sales representative with a results-driven mindset, achieving over $1 million in revenue growth, fostering robust client relationships, and adeptly navigating market changes through strategic solutions and effective communication.
Overview
22
22
years of professional experience
Work History
Principal Sales Representative
Medtronic
10.2022 - Current
- Achieved and exceeded AOP of 7-9M annually by optimizing resource allocation with team collaboration.
- Established and nurtured customer connections to drive product awareness and engagement.
- Addressed and resolved customer complaints related to sales and service issues.
- Enhanced product understanding among EP fellows and contributed to successful product launches through effective training.
- Developed and maintained strong personal connections with assigned accounts, actively engaging with potential clients to expand the network.
- Managed customer inquiries and effectively resolved complaints to enhance service quality.
- Facilitated over 30-40 surgical procedures monthly by ensuring appropriate product selection tailored to individual patient needs.
- Reviewed device interrogation data with physicians to support accurate patient programming and enhance care quality.
Territory Manager
Abbott Laboratories
08.2018 - 10.2022
- Facilitated comprehensive onboarding for newly hired staff to ensure smooth integration into the organization.
- Achieved alignment on business objectives through monthly team meetings. Drove strategic planning for the next quarter by assessing territory status during quarterly reviews.
- Coordinated discussions with C-suite leaders and sales meetings with physicians to analyze user experience and negotiate terms for product contracts.
- Coordinated and delegated daily territory assignments for approximately 10 teammates , fostering collaboration and accountability among team members.
- Developed and implemented territory business plans to achieve sales objectives for 4-6M AOP.
- Analyzed market trends to identify growth opportunities within assigned territory.
- Collaborated with cross-functional teams to optimize product launch strategies.
Direct Sales Representative
Abbott Laboratories, St. Jude
04.2009 - 08.2018
- Coordinated and optimized quantity purchases on a quarterly basis to ensure operational efficiency for large hospital chain (HCA East).
- Cultivated strategic partnerships with incoming physicians to enhance collaborative healthcare initiatives.
- Articulated product strategies in C-suite meetings to drive adoption of new solutions and optimize current contracts.
- Implemented initiatives to sustain market leadership with over 80% share and revenue surpassing $2 million.
- Executed targeted sales strategies to reliably meet and surpass sales quotas.
- RF ablation therapy training
- Coordinated ice imaging support to ensure optimal performance during PVI procedures.
- Established strong connections with electrophysiologists, interventional and clinical cardiologists, internal medicine physicians, and cardiology fellows. Enhanced physician engagement through targeted outreach efforts. Fostered partnerships that contributed to improved healthcare delivery in cardiology.
- Developed and maintained strong relationships with healthcare professionals to drive product awareness.
Senior Clinical Specialist
Medtronic
10.2004 - 04.2009
- Collaborated with physicians during surgeries by supplying required equipment and showcasing in-depth knowledge of product specifications and troubleshooting methods.
- Achieved improved patient safety through thorough evaluations of pacemakers, defibrillators, and cardiac resynchronization devices in clinical environments. Enhanced operational efficiency by streamlining device checks and monitoring processes. Contributed to better patient care by ensuring optimal device functionality and reliability.
- Oversaw technical support operations for clinical investigations at assigned institutions, guaranteeing meticulous completion of essential documentation.
- Conducted targeted educational programs and individual training sessions to ensure proficiency in Medtronic product usage for healthcare professionals.
- Coordinated onboarding processes for new employees and conducted training on new product features to enhance team performance.
Education
Associates for Cardiovascular Tech -
National School of Technology
1 2000
Bachelor of Arts - Liberal Studies, Business
Florida International University
1 1999
Skills
- Delivers results in challenging environments
- Strong attention to detail
- Proficient in prioritizing tasks
- Team building
- Skilled in Microsoft Word functionalities
- Experience with Excel and Outlook applications
- Skilled in managing multiple tasks
Languages
English
Timeline
Principal Sales Representative
Medtronic
10.2022 - Current
Territory Manager
Abbott Laboratories
08.2018 - 10.2022
Direct Sales Representative
Abbott Laboratories, St. Jude
04.2009 - 08.2018
Senior Clinical Specialist
Medtronic
10.2004 - 04.2009
Associates for Cardiovascular Tech -
National School of Technology
Bachelor of Arts - Liberal Studies, Business
Florida International University
Activities and Honors
2017 Presidents Club winner, IBHRE Certified in 2009, Certified Cardiographic Technician (CCT) registry # C00036312 received in 2002
Presidents Club 2017
Top 10 CRM Sales Representative with Abbott in 2017
Languages
English