Melissa Black
Casper
Summary
Entrepreneurial business leader with a proven track record of building and scaling a healthcare aesthetics company from startup to $3.5M+ in revenue. Experienced in sales strategy, business development, and operational leadership, with a history of driving 40%+ annual revenue growth. Skilled in recruiting and leading teams, developing high-performing sales systems, and executing strategies that support sustainable business expansion.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
Work History
CEO
New Beautiful You Inc
Casper
06.2008 - Current
- Led strategic planning initiatives to align vision and goals with market trends.
- Directed organizational change processes to enhance operational efficiency and culture.
- Oversaw financial management, including budgeting and resource allocation strategies.
- Fostered partnerships with stakeholders to drive brand awareness and community engagement.
- Implemented performance metrics to assess team productivity and organizational effectiveness.
- Guided executive leadership team in decision-making and conflict resolution strategies.
- Cultivated a positive workplace environment through effective communication and team building efforts.
- Recruited, trained, mentored, and managed employees at all levels within the organization.
- Negotiated contracts with vendors to secure competitive pricing for goods or services.
- Developed and implemented strategic business plans to increase company profitability.
- Analyzed market trends and customer data to inform decision-making processes.
- Established policies and procedures that promoted an ethical work environment.
- Overseen the daily operations of the organization and ensured compliance with applicable laws and regulations.
- Collaborated with marketing teams on campaigns aimed at increasing brand visibility in target markets.
- Assessed financial performance of the organization on a regular basis and identified areas for improvement.
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
- Oversaw corrective action plans to remedy structural, organizational and departmental issues.
- Signed and approved budgets for new funding and program initiatives.
Account Executive
N2 Publishing
Casper
01.2005 - 05.2008
- Developed client relationships through regular communication and personalized service.
- Managed project timelines and deliverables to ensure on-time publication.
- Collaborated with marketing teams to create engaging content for community newsletters.
- Facilitated networking events to connect local businesses with community residents.
- Researched market trends to identify opportunities for client engagement and growth.
- Maintained accurate records of all sales activities using CRM
- Negotiated contracts with clients to ensure profitable outcomes for the company.
- Identified potential new customers through research of industry trends.
- Created marketing materials, including brochures and presentations, to showcase products and services.
- Conducted market research to identify new business opportunities.
Education
MBA - Business
University of Wyoming
Laramie, WY 08.2001 - 06.2005
Skills
- Strategic planning
- Financial management
- Organizational change
- Brand management
- Business development
- Market analysis
- Team leadership
- Conflict resolution
- Employee training
- Decision making
- Policy development
- Effective decision making
- Strategic business planning
- Change management
- Team building
- Community outreach
- Intuit quickbooks
- Process improvement
- Business planning
- Operational analysis
- Profit and loss management
- Marketing expertise
Key Achievements
• Built and scaled a startup medical aesthetics company into a $3.5M+ revenue business from launch through full operational growth.
• Achieved 40%+ year-over-year revenue growth through strategic sales systems, marketing initiatives, and client retention programs.
• Recruited, hired, and led 10–20 employees across clinical, sales, and administrative teams while maintaining strong operational performance.
• Developed and implemented consultative sales strategies that increased service adoption, client retention, and overall revenue performance.
• Established strategic referral partnerships with physicians and healthcare providers to expand market reach and increase client acquisition.
• Directed marketing and brand development strategies that positioned the company as a top aesthetic practice in Wyoming for more than five consecutive years.
Leadership & Advisory Experience
Medical Advisory Board Member — Banner Health System
Professional Recognition
Recognized as a Top Aesthetic Practice in Wyoming for more than five consecutive years based on service excellence, growth, and patient experience.
References
References available upon request.
Timeline
CEO
New Beautiful You Inc
06.2008 - Current
Account Executive
N2 Publishing
01.2005 - 05.2008
MBA - Business
University of Wyoming
08.2001 - 06.2005