Melissa Crockett
Holly Springs,GA
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
11
11
years of professional experience
Work History
Product Education & Development Manager
LYS Beauty, LLC.
2024.04 - 2024.08
- Cultivated valuable relationships with external partners including manufacturers and distributors facilitating successful launches.
- Conducted comprehensive market research to identify untapped opportunities for new product development or improvement of existing products.
- Collaborated with marketing teams to create compelling product messaging, leading to increased sales and market share.
- Assisted in the negotiations of contracts with vendors and service providers for cost-effective solutions that supported project requirements.
- Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.
- Maintained internal product knowledge database.
- Monitored product pricing and legal requirements.
- Oversaw development of more than 6 new products each year.
Community Manager
LYS Beauty, LLC.
2021.06 - 2024.04
- Enhanced online community growth through consistent moderation and prompt response to user feedback.
- Organized engaging online events such as live Q&A sessions, webinars, and contests to increase audience participation and interaction with the brand.
- Managed multiple social media platforms for increased engagement and audience growth.
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
- Coordinated promotional events to generate buzz around new product launches or initiatives.
- Built strong relationships with key influencers, contributing to the growth of the community''s reach and reputation.
- Supported public relations efforts by monitoring press coverage and maintaining relationships with industry influencers.
Entrepreneur
BeYoutiful Faces Cosmetics LLC
2014.01 - 2021.06
- Curates brand awareness through social media channels (Instagram, YouTube, Facebook, Etsy) and website design and maintenance highlighting custom nails, makeup services, on-demand tutorials, and accessories
- Develops unique products aligned to target audience strategies by leveraging design, functionality testing, and product development
- Analyzes Instagram analytics to reach strategic target audience, growing Instagram followership to upwards of 23K+
- Engineers high content interaction and maximizes account reach to grew revenue sales.
Human Resources Director
Emirates Sensing Technologies
2016.01 - 2017.02
- Led all HR requirements of a startup technology company to ensure compliance of U.A.E
- Labor regulations
- Developed and maintained company employee handbook and personnel guide
- Architected new hire orientation to provide overview of policies, performance expectations, and U.A.E
- Labor laws.
Meeting Leader & HR Coordinator
Weight Watchers International
Executive Education Director HR Assistant
Harvard Business School
District HR & Payroll Specialist
Robert Half International
Senior Administrative Officer
Aerotek, Inc
Education
Bachelor of Science - Criminal Justice
NC Central University
Durham, NCSkills
- Go-To-Market Strategy
- Social Media & Marketing
- Brand Development
- Cross-Functional Communication
- Content Management
- Product Management
- Educational leadership
- Collaborative learning
- Influencer Relations
- Influencer/MUA/Editor Event Planning
- Program Management
- Product Education
Additional Information
Exercise is my love language to myself.
Timeline
Product Education & Development Manager
LYS Beauty, LLC.
2024.04 - 2024.08
Community Manager
LYS Beauty, LLC.
2021.06 - 2024.04
Human Resources Director
Emirates Sensing Technologies
2016.01 - 2017.02
Entrepreneur
BeYoutiful Faces Cosmetics LLC
2014.01 - 2021.06
Meeting Leader & HR Coordinator
Weight Watchers International
Executive Education Director HR Assistant
Harvard Business School
District HR & Payroll Specialist
Robert Half International
Senior Administrative Officer
Aerotek, Inc
Bachelor of Science - Criminal Justice
NC Central University
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