Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Generic

Melissa Enciso

Communications Professional

Summary

Diligent Communications Professional with 7-year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.

Overview

6
6
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
1
1
Language

Work History

Brand & Communications Manager

Best Choice Products
08.2022 - Current
  • Own strategy, planning, and creative execution for BCP brand across all media.
  • Create and shape brand messaging and communication of new brand offerings.
  • Spearhead effective internal communications to ensure brand values & key messaging is consistent.
  • Lead & assist copy department in drafting specific press releases, blog posts, other editorial content as needed.
  • Build relations with key cross-functional departments such as product development, sales, and creative to align and drive overall business objectives.

Copy Supervisor

Best Choice Products
03.2021 - 08.2022
  • Monitor and manage communication copy on all brand/marketplace platforms.
  • Spearhead copy direction with cross-functional departments: product development, creative, and marketing.
  • Develop creative strategies from incoming product information for new launches.
  • Provide proofreading and editing support to various teams and departments.


Editorial Copywriter

Best Choice Products
07.2018 - 03.2021
  • Created copy for online content, adhering to BCP's overarching brand identity and personality.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Formatted copy to align with project-specific guidelines.
  • Improved search result rankings with targeted SEO strategy.
  • Wrote social media outreach posts on both informational and promotional topics.

Editorial Writer

Trending All Day
09.2016 - 04.2018
  • Coordinated editorial stories for online publication with photography and stakeholders.
  • Performed research and checked facts to maintain high standard of journalistic integrity.
  • Investigated stories through beat sources, contacts, and leads
  • Evaluated best publishing times in line with editorial calendar

Education

Master of Arts - Communication Management

University of Southern California
Los Angeles, CA
08.2021 - 08.2022

Bachelor of Arts - Digital Communications And Media

University of La Verne
La Verne, CA
08.2014 - 06.2017

Skills

Public Speaking

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Software

Google Suite

Microsoft Suite

Salsify

Shopify

Slack

Zoom

Certification

USC Professional Certification: Managing Complexity in Diverse Organizations

Timeline

Brand & Communications Manager

Best Choice Products
08.2022 - Current

USC Professional Certification: Managing Complexity in Diverse Organizations

02-2022

Master of Arts - Communication Management

University of Southern California
08.2021 - 08.2022

Copy Supervisor

Best Choice Products
03.2021 - 08.2022

Editorial Copywriter

Best Choice Products
07.2018 - 03.2021

Editorial Writer

Trending All Day
09.2016 - 04.2018

Bachelor of Arts - Digital Communications And Media

University of La Verne
08.2014 - 06.2017

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Melissa EncisoCommunications Professional