MELISSA HOLLOWAY

A high impact leader specializing in creation and execution of dynamic product strategies that prioritize innovation and customer-centric AI solutions. Leaning on expertise in UX research and roadmap planning, this product leader consistently and efficiently delivers industry-leading products through collaborative leadership and meaningful customer engagement.

Characterized by unshakable confidence, diplomacy, and genuine empathy, this leader's motivational style features strengths in problem-solving complexity, driving project execution, and inspiring teams to surpass objectives and outperform competitors.

• Demonstrated developing analytical models and OKR tools to enable digital platforms (2015-present); mastery of skills required to forecast revenue, cost and profit within 1% accuracy (2011-14).
• Facilitated customer execution against 54% of identified pricing opportunities ($16.7M) over 2 years via market guidance & training.
• Spearheaded strategic acquisition of competitor solution in 2018; expanding historical dataset by 35% & driving customer self-service.
• Drove active user growth of 10% and increased product usage by 62% year-over-year (2018/19).
• Developed a go-to-market strategy leveraging client advisory boards & social media; resulting in 43% revenue growth in 2019.
• Grew subscription MRR by 19%; equating to $4.75M in annual revenue growth in 2019/20.
• Saved ~12% ($3.8M) in BPO service costs by expanding digital capabilities and renegotiating vendor contracts in 2020.

• Founding Member, The Gathering Spot LA (2023 – present)
• PMC Level II Certification, Pragmatic Institute – Product Management & Marketing (2019)
• Nominee, Waters Technology's Women in Technology & Data – Rising Star award (2019)
• Elected Dealertrack’s Product Transformation - Change Ambassador (2019/20/21); focused on driving internal process efficiency & discipline.
• Mentor, NBMBAA Leaders of Tomorrow Program (2015 – present)
• Member, Toastmasters (2015 – present)
• Member, National Society of Black Engineers (2004 – present)
• Member, Society of Women Engineers (2004 – present)

• Fintech Revolution: Transformative Financial Services and Strategies, Wharton (August 2022)
• Designing and Building AI Products and Services
• CPM - Certified Product Manager
• Financial Accounting (CPA Candidate)

Beyond my professional endeavors, I find balance and rejuvenation in sea kayaking, reading and archery. Sea kayaking fuels my creativity and wonder, while my passion for literature fosters an insatiable curiosity and broader perspectives. Archery, a recent pursuit, enhances my focus, precision, and alignment.