MELISSA MCMULLEN
Commerce,MI
Summary
Seasoned Director of Operations, Sales and Marketing. Knowledgeable about the Hospitality Industrial operations and offering top-notch project management, team leadership and problem-solving abilities. Ingenious in maximizing resources to meet challenging demands. Analytical leader with excellent multitasking abilities. Diligent operator with over 20 years of experience maintaining seamless business operations. Smoothly administers budgets, trains staff and monitors procedures to maximize efficiency and balance objectives with operational requirements. Exceptional inventory management, loss prevention and vendor negotiation performance. Imaginative and forward thinking, creative Marketing professional who demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities. Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers and utilizing grass root marketing skills. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Resourceful and resilient sales leader who is systematic about pursuing revenue opportunities and capturing new business with multifaceted strategies. Driven to always be improving numbers and driving business forward. Born connector and leader with proven analytical abilities and clear understanding of what customers need and want. Contributing to the growth of an amazing company and working my way from the bottom to the top. Using that experience to change a toxic culture and help grow 8 stores and a property with multiple concepts. Ready to offer 20 years of experience to new role dedicated to achieving exceptional results on tight timetables. Skilled Business Development leader offering 5 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
13
13
years of professional experience
Work History
Business Development Manager
LaFontaine Automotive Group
01.2021 - Current
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Represented company and promoted products at conferences and industry events.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Efficient in multiple CRM's.
- Handle over 40 + locations.
- Created hands on training to make sure we got the most out of our agents.
- Created scripts and guides for the agents to use and be successful with.
- Created work flows for dealership traffic.
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Train staff. Before I took over the BDC, as a new agent just starting you sat behind another agent and hope you got it. I put in place a hands on learning making it possible for 10 + appointments a day per agent.
- Create word tracks and templates.
- LAG has 40 + dealerships me and my team are a huge part of driving traffic into their dealerships.
- I have created a fun work environment which is a crucial part of success for all moving parts in the dealership world.
- My skills and my personality has been a game changer for LAG and the success of their BDC.
Director of Operations
South 48 / Mac's Speed Shop Hospitality
01.2018 - 04.2020
- Evaluated operational trends and made proactive strategy adjustments to maintain alignment between performance and objectives
- Spearheaded reinventions of various departments to maximize productivity
- Ran daily reports to assess performance and make proactive adjustments
- Led employee performance reviews and discussed improvement strategies with each team member
- Directed training improvements to reduce knowledge gaps and eliminate workforce performance inefficiencies
- Planned daily operational strategies, including delivery routing, team workflows and promotional initiatives
- Estimated materials and labor requirements to complete jobs within budgetary and timeline requirements
- Reviewed daily financial reports and reconciled accounts to keep information current and accurate
- Streamlined efficiency, reduced labor hours and boosted profitability to optimize overall productivity
- Coordinated schedules and day-to-day activities of crew to satisfy project needs
- Developed new promotional strategies to increase customer base and market share, promoting South 48 through diverse channels
- Determined optimal construction requirements and site plans
- Enhanced production methods and improved employee motivation to maximize team productivity
- Increased overall team efficiency and productivity
- Assigned work to employees based on project requirements and individual team member strengths
- Conferred with other managers, technical personnel and team leaders to coordinate efficient site work and maintain tight schedules
- Worked closely with other stakeholders to immediately address issues and implement effective solutions
- Motivated and supported field workers completing work to increase work quality and efficiency
- Drove profit increases by leveraging market knowledge and natural leadership talents
- Cross-trained in every store role to maximize operational knowledge.
Director of Marketing
South 48 / Mac's Speed Shop Hospitality
01.2016 - 01.2018
- Managed social media campaigns and accounts for diverse range of clientele
- Forecasted sales numbers and product profitability to determine ideal strategies
- Evaluated and enhanced content of online pages, blog posts and social media platforms
- Directed ongoing market research for use with future marketing plans
- Recommended product changes to enhance customer interest and maximize sales
- Researched market competitors to identify potential new products and service opportunities
- Updated web pages and social media profiles with engaging and current content
- Strategized approaches to meet objectives and capitalize on emerging opportunities
- Executed updated marketing plans to increase branding exposure, customer traffic and sales
- Optimized marketing approaches to capitalize on new market trends and capture new customer groups
- Oversaw marketing and communications plans for South 48
- Conducted research and development on existing and emerging products to highlight benefits and attract retention
- Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles
- Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance
- Planned and executed strategic marketing campaigns, encompassing powerful visuals for on-site promotions and rich digital content for online advertising assets
- Partnered with sales representatives during customer consultations to build agency and customer relations
- Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content
- Worked with customers to devise project scopes and managed ongoing milestones
- Developed and implemented digital marketing plans incorporating SEO, social media platforms and video campaigns
- Aligned all campaigns, SEO and marketing activities with brand voice and target consumer demographics
- Oversaw and mentored business development personnel to optimize performance
- Revitalized all facets of client online presence to engage consumers and drive sales
- Drafted and proofread marketing, advertising and website copy
- Promoted understanding of marketing strategies by delivering boardroom multimedia presentations
- Leveraged industry trends and competitive analyses to improve marketing campaign performance
- Collected business requirements at all levels to set effective policies and make strategic decisions
- Devised innovative strategies to drive customer engagement
- Mentored marketing personnel on best practices and protocol to maximize productivity
- Implemented well-planned campaigns, events and PR initiatives to achieve profitable results
- Balanced organizational objectives against customer satisfaction and profit demand to create optimal pricing strategies
- Expanded new businesses by developing effective sales, advertising and marketing campaigns
- Worked with product development team members to optimize product specifications
- Generated monthly performance metrics and analytical reports and reviewed and communicated marketing campaign effectiveness to clients
- Generated monthly performance metrics and analytical reports and reviewed and communicated marketing campaign effectiveness to clients
- Created and implemented traditional marketing campaigns
- Analyzed competitive environment and consumer trends to stay on top of changing market environments
- Conferred with advertising managers to develop and implement marketing plans
- Put together leading-edge digital marketing, social media and SEO strategies.
Director of Marketing and
Mac's Speed Shop Hospitality
01.2016 - 01.2018
- Secured branded product sales, driving national marketing strategies to maximize outreach
- Recommended product changes to enhance customer interest and maximize sales
- Balanced company objectives and customer desires when formulating pricing and marketing strategies
- Owned marketing campaigns from initial scope through execution and refinement
- Cultivated customer and distributor rapport to increase retention rates and drive goal achievement
- Strengthened program outreach by managing marketing communications, public relations and government affairs to maximize branding initiatives
- Developed, maintained and deepened strategic partnerships with agencies, vendors and Hospitality Industry leaders
- Executed optimal sales strategies to achieve commercial goals for all markets
- Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns
- Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes
- Partnered with sales representatives during customer consultations to build agency and customer relations
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses
- Forecasted sales numbers and product profitability to determine ideal strategies
- Collaborated with sales, service, finance and logistics to influence critical business growth outcomes
- Strategized approaches to meet objectives and capitalize on emerging opportunities.
Social Media Manager
Mac's Speed Shop Hospitality
01.2014 - 01.2016
- Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities
- Managed client accounts, including addressing inquiries and applying feedback to meet customer needs
- Performed competitor analysis to identify high-value keyword and backlink options
- Cold called business representatives, attended networking events and prospected leads
- Improved short- and long-term digital marketing strategies
- Developed and implemented strategic, social media marketing plan
- Defined and established goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation and visitor traffic
- Supported Mac's Speed Shop's sales process by engaging appropriately, timely and knowledgeably when responding to online audience inquires and posted comments
- Analyzed market data to determine and target key audience or segments
- Utilized platforms such as FaceBook and Instagram platforms on regular basis
- Monitored client accounts for questions and feedback to provide exceptional experience for customers
- Collaborated with social media influencers such as local musicians, athletes, social media influencers, companies and press to drive brand optimization
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement
- Established core metrics for projects based upon client needs
- Managed customer digital marketing strategies to meet client goals and objectives
- Created schema markups for website elements
- Identified trends through assessment of competitor activities
- Served as main point of contact for clients, answering questions and responding to messages
- Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns
- Wrote and uploaded blog posts and articles to drive traffic to client sites
- Collaborated with content contributors to build optimization strategies
- Analyzed and monitored engagement processes to determine site glitches.
Internet Sales Manager
Champion Buick GMC
02.2011 - 01.2014
- Engaged positively with each customer, providing professional and polite support for sales and service needs
- Maintained current store, product and promotional knowledge to drive consistent sales
- Worked with off-site locations to find desired items for customers
- Scheduled automotive deliveries with vendors and customers
- Negotiated product sales and trade-in deals for maximum profit
- Maintained relationships and followed up with customers
- Supported all sales team members to drive growth and development
- Built sales forecasts and schedules to reflect desired productivity targets
- Contacted customers via phone and email to explore connections, offer services and cement relationships
- Increased repeat customer base by maintaining relationships with clients and effectively managing service issues
- Created presentation materials for sales, customer relations, and management purposes
- Fostered relationships with customers to expand customer base and enhance loyalty and retention
- Penetrated new markets by investigating competitor products, services and trends
- Stayed current on industry trends and changes and participated in professional development opportunities to strengthen product and service knowledge
- Secured sales targets by building successful sales teams, preparing yearly sales and marketing budgets and implementing strategic action plans
- Established sales goals and strategies that contributed to increased growth in sales and profitability
- Elevated team performance via strategic planning and coaching in areas of prospecting, sales and value-added presentations
- Optimized sales and marketing directives by closely monitoring employee progress, reviewing regional and local markets.
Education
Associate of Science - Dental Hygiene
Central Piedmont Community College
Charlotte, NC01.2017
Skills
- Leadership training
- Operations oversight
- Capital improvement planning
- Financial controls implementation Customer retention
- Profit and loss accountability Sound judgment
- Policy/program development Performance improvements
- Schedule management Recruiting and hiring
- Employee development Cost analysis and savings Supervision and training Purchasing and planning Cross-functional team
- Management
- Planning and coordination Team building
- First Aid/CPR
- Communications
- Inventory management
- Operational improvement
- Relationship development
- Process improvement
- Organization
- Compelling leadership skills Sales process
- Rapport and relationship building Promotional sales events
- Cross-cultural sales background Social media savvy
- Key account development Market intelligence
- Multidisciplinary team leadership Sales territory growth
- Service-driven sales
- Sales process engineering
- Profit and revenue-generating strategies
- Project organization MS Office
- Problem resolution Customer service
- Team management Business operations
- Consultative and relationship selling
- Brand-building strategies
- Market and competitive analysis Complex project negotiations
- Lead generation
- Sales tracking
- Staff Management
- Verbal and Written Communication
- Client Relationship-Building
- Active Listening
- Team Leadership
- Growth Management
- Time Management
- Revenue Generation
- Training and Development
- Team Collaboration
- Sales Tracking
- Account Development
- Coaching and Mentoring
- Prospect Targeting
- Critical Thinking
- Microsoft Excel
- Microsoft Onenote
Timeline
Business Development Manager
LaFontaine Automotive Group
01.2021 - Current
Director of Operations
South 48 / Mac's Speed Shop Hospitality
01.2018 - 04.2020
Director of Marketing
South 48 / Mac's Speed Shop Hospitality
01.2016 - 01.2018
Director of Marketing and
Mac's Speed Shop Hospitality
01.2016 - 01.2018
Social Media Manager
Mac's Speed Shop Hospitality
01.2014 - 01.2016
Internet Sales Manager
Champion Buick GMC
02.2011 - 01.2014
Associate of Science - Dental Hygiene
Central Piedmont Community College
Similar Profiles
Samanthya SchildSamanthya Schild
Internet Sales Manager at LaFontaine Automotive GroupInternet Sales Manager at LaFontaine Automotive Group
JAMIE BRIGGSJAMIE BRIGGS
Retail Development Manager/Brand Training Manager at LaFontaine Automotive GroupRetail Development Manager/Brand Training Manager at LaFontaine Automotive Group
Matthew SzablaMatthew Szabla
General Manager at LaFontaine Automotive GroupGeneral Manager at LaFontaine Automotive Group