MELISSA NATALI

• Collaborated with design teams to develop and plan content, layout, and style for a new web catalog as part of a streamlined eCommerce experience
• Managed content distribution to online channels for 1,500 web catalog records
• Worked with developers to optimize HTML for screen readers and search engines

• Create high-impact messaging for top-selling digital products, contributing to increases in revenues and market share
• Write editorial guidelines for marketing team devoted to delivering top-quality content
• Crafted digital assets for award-winning textbook series and top-selling flashcard app

• Led creation of predefined eCommerce experience seamlessly integrating sales and enrollment tools and generating thousands of new enrollments into B2C health plans
• Developed gaming app with videos, checklists, and trivia to build brand affinity and generate sales leads
• Helped retain thousands of plan members through bill-pay email campaign and newsletter distribution with record-breaking open rate

• Helped increase star ratings through communications promoting preventive care
• Eased provider network experience by simplifying and streamlining physician manual
• Contributed to URAC accreditation through employee wellness campaign

Raised millions through fundraising campaigns supporting a wide range of social service organizations, including Big Brothers Big Sisters, Primary Care Development Corporation, El Museo del Barrio, Human Rights in China, and Oregon Ballet Theatre