Rashad Snell
Summary
Results-driven Digital Content Manager with 10-plus years of experience in digital strategy, content management, and analytics. Proven track record of enhancing audience engagement through innovative digital initiatives.
Overview
1
1
Certification
11
11
years of professional experience
Work History
Digital Content Manager
Gray Television Inc.
New Orleans, LA
07.2025 - Current
- Developed and scheduled digital content across multiple platforms to enhance audience engagement.
- Analyzed web traffic and user engagement metrics to inform content strategy adjustments.
- Managed social media accounts, creating posts and responding to audience inquiries in a timely manner.
- Led digital communications strategy and content operations across web, mobile, social media, and connected television platforms (streaming) while maintaining organizational brand standards
- Managed editorial workflows, reviewed published content, and ensured communications deliverables meet accuracy, quality, and audience engagement expectations.
- Collaborated with cross-functional teams to ensure brand consistency in all digital assets.
- Collaborated with internal teams to develop timely communications initiatives and improve digital audience experiences.
- Utilized emerging technologies, analytics, and workflow improvements to increase production efficiency.
- Manage multiple high-priority projects in a deadline-driven environment requiring strong organization and attention to detail.
- Successfully manage multiple breaking news, weather, and sports projects simultaneously in a fast-paced, high-stress corporate environment.
- Direct and execute high-impact digital engagement strategies, integrating emerging technologies like ethical AI tools to streamline newsroom production.
- Lead station-wide digital content strategy and editorial workflows across web, mobile, social, and CTV platforms, maintaining strict quality control and brand guidelines.
Operations Supervisor
UPS
New Orleans, LA
10.2024 - Current
- Supervised daily operational activities and employee workflows, ensuring compliance with company safety standards and achievement of productivity goals.
- Coordinated team assignments and resolved operational challenges to support continuous improvement initiatives.
- Demonstrated adaptability by supporting business needs in a fast-paced, high-volume environment.
- Coordinated staff schedules, optimizing resource allocation for peak delivery periods.
- Trained new employees on operational processes, enhancing team performance and productivity.
- Completed bi-weekly payroll for 12 employees.
Digital Media Director
Fox Television
Houston, TX
08.2022 - 05.2024
- Directed digital communications operations, developed audience strategies, and enhanced content performance across multiple platforms.
- Coordinated the launch and distribution of FOX Local CTV Smart TV application (streaming) while focusing on the technical requirements and workflow implementation.
- Managed social media campaigns, increasing brand visibility and user interaction significantly.
- Oversaw digital analytics, refining performance metrics to optimize campaign effectiveness and reach.
- Increased website traffic by 24% through strategic content planning, audience engagement initiatives, and SEO performance optimization.
- Increased social media growth by 5,000% through targeted content strategies, audience development, and platform optimization.
- Collaborated with editorial, marketing, and business teams to align digital initiatives with organizational goals.
Director of Digital Content
Nexstar Media Group Inc.
Salt Lake City, UT
08.2021 - 08.2022
- Managed and mentored a team of (9) digital content creators and producers; reviewed, edited, and approved final layout proofs, article submissions, and digital packages before publication.
- Managed and mentored a team of digital content creators and producers; reviewed, edited, and approved final layout proofs, article submissions, and digital packages before publication.
- Partnered with corporate sales, editorial, and external partners to align digital creative campaigns with overarching business goals
Digital Content Manager
Bahakel Digital
Montgomery, AL
09.2015 - 08.2021
- Developed and launched the digital footprint for Alabama News Network, acting as primary writer, editor, and photographer for local news and sports coverage.
- Conducted structured interviews to obtain critical publication materials and verified information for public release.
- Formulated organic social media campaigns, driving significant engagement metrics (including 78% growth on Facebook and 111% growth on Instagram).
- Coordinated press coverage, credentialing, and fast-paced logistics for high-profile events, including the College Football Playoffs and SEC Media Days.
Engagement Specialist
Montgomery Biscuits Stadium
Montgomery, AL
04.2019 - 07.2021
- Managed social media platforms, increasing audience engagement through targeted content and campaigns.
- Developed and implemented engagement strategies to enhance fan experiences during events.
- Coordinated community outreach programs to foster relationships with local organizations and fans.
- Trained and mentored junior staff in customer service excellence and event management protocols.
- Camera operation
- Fan engagement board
Education
Bachelor of Arts - Communications
Alabama State University
Montgomery, AL12-2015
Skills
- Editorial & Copywriting: News Writing, Corporate Communications, AP Style, Proofreading, Artwork approvals, Press Releases
- Digital & Social Strategy: Social media management, WordPress, CMS platforms, SEO, CTV & OTT App Management
- Analytics & Reporting: Google Analytics, Chartbeat
- Production Tools: Adobe Creative Suite (InDesign, Photoshop, Premiere Pro, Illustrator), Final Cut Pro, Avid, ENPS
- Logistics & Project Management: Event coordination, Vendor Liaison, OSHA Safety & Team Compliance
Accomplishments
- One-on-one interview with Alabama head coach Nick Saban
- Launched digital operation for news outlet
- Consultant on Wendy Williams Show
Certification
- Google Analytics
- Certiport
- CompTIA
Timeline
Digital Content Manager
Gray Television Inc.
07.2025 - Current
Operations Supervisor
UPS
10.2024 - Current
Digital Media Director
Fox Television
08.2022 - 05.2024
Director of Digital Content
Nexstar Media Group Inc.
08.2021 - 08.2022
Engagement Specialist
Montgomery Biscuits Stadium
04.2019 - 07.2021
Digital Content Manager
Bahakel Digital
09.2015 - 08.2021
Bachelor of Arts - Communications
Alabama State University