Melissa Nocera
Boca Raton
Summary
Dynamic sales leader with a proven track record at Royal Aquatic LLC, excelling in sales growth strategies and employee training. Expert in relationship-building, I significantly enhanced customer satisfaction and retention rates through effective coaching and innovative sales techniques. Committed to driving results and fostering team success in competitive markets.
Accomplished Sales Manager offering 25 years of experience developing and maximizing wholesale sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
27
27
years of professional experience
Work History
National Sales Manager
Royal Aquatic LLC
05.2016 - 07.2025
- Supported development of sales strategies by analyzing market trends and competitor activities.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Collaborated with marketing teams to align promotional campaigns with sales objectives and target audiences.
- Conducted research on customer needs and preferences to inform product positioning and pricing strategies.
- Participated in training sessions to enhance product knowledge and improve sales techniques.
- Contributed to team meetings by sharing insights and proposing ideas for improving sales processes.
- Attended events, training seminars, and manufacturer product showcases.
Senior Sales Manager
Phillips Pet Supplies
05.2013 - 09.2016
- Mentored junior sales team members, enhancing skills and improving overall performance.
- Developed and implemented effective sales strategies, increasing customer engagement and retention rates.
- Conducted regular performance reviews, setting objectives to enhance team accountability and success.
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
Sales Associate
Royal Pet Supplies
11.1998 - 05.2013
- Developed strong relationships with customers, enhancing loyalty and repeat business.
- Collaborated with team members to achieve sales goals and improve customer service standards.
- Resolved customer inquiries and complaints promptly, maintaining high satisfaction rates.
- Analyzed sales trends to identify opportunities for upselling and cross-selling products.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Solved customer challenges by offering relevant products and services.
Education
Associate of Science - R.N.
Broward College
Fort Lauderdale, FL05-1992
Skills
- Sales team management
- Effective sales techniques
- Sales growth strategies
- Employee training
- Relationship-building expertise
Timeline
National Sales Manager
Royal Aquatic LLC
05.2016 - 07.2025
Senior Sales Manager
Phillips Pet Supplies
05.2013 - 09.2016
Sales Associate
Royal Pet Supplies
11.1998 - 05.2013
Associate of Science - R.N.
Broward College
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