Rob Lutts
Plano,TX
Summary
Dynamic sales leader with a proven track record in training, developing, and managing high-performing teams across the U.S. and Canada. Expertise includes architect-driven sales, product specification strategy, and innovative continuing education programs that drive results. Recognized for professionalism and clear communication, fostering trusted relationships with clients and peers through a consultative selling approach. Committed to achieving excellence and exceeding targets in competitive markets.
Overview
13
13
years of professional experience
Work History
National Sales Manager
Maxxit Group
01.2024 - Current
- Company Overview: Manufacturer of custom architectural finishing solutions including walls, ceilings, and specialties
- Lead the U.S. and Canadian sales teams for Maxxit Group, managing strategic growth initiatives, training programs, and architect engagement strategies. Responsible for recruiting, coaching, and mentoring a cross-border team while enhancing product specification efforts and aligning team performance with corporate goals. Partner closely with marketing and product development to support new launches and education initiatives.
- Key Achievements:
- - Designed and executed a North American training program focused on AIA/CEU presentation skills, consultative selling, and vertical market strategies.
- - Unified U.S. and Canadian sales efforts under a collaborative team structure that increased shared pipeline opportunities by 35%.
- - Spearheaded performance metrics and incentive program that improved team close rates and specification win-ratio within first 6 months.
- - Developed onboarding curriculum for new sales hires across North America to ensure consistency in messaging and market positioning.
Architectural & Design / Regional Manager
Rockfon
01.2016 - 01.2024
- Company Overview: Manufacturer of acoustical ceiling tile and suspension systems
- Drove architectural specification sales in the Dallas/Ft. Worth region while managing a regional sales team. Delivered AIA CEU presentations and built strong influencer relationships to elevate product awareness and standardization across major commercial projects.
- Key Achievements:
- - Increased specification rate from 3% to over 50% within three years.
- - Standardized Rockfon across Richardson ISD and secured basis-of-design position for developer KDC, leading to $2M+ in project revenue.
- - Expanded Houston market presence through team development, boosting market share by 30%.
Architectural & Design Manager
PABCO Gypsum / QuietRock
01.2013 - 01.2016
- Company Overview: Manufacturer of acoustical ceiling tile and suspension systems
- Presented CEU programs and technical solutions for soundproofing to architectural firms. Supported high-profile projects from specification through procurement.
- Key Achievements:
- - Increased revenue by 20% in year one.
- - Delivered internal sales training and improved profit margins through specialty solutions.
Education
Bachelor of Science (BS) - Business Management
University of Phoenix
Skills
- Sales team management
- AIA education programs
- US & Canadian Sales Management
- Sales Coaching & Training
- Cross-Functional Team Building
- Strategic Planning
- Communication & Presentation
- Sales specification expertise
- Product Launches
- Performance Management
Personal Information
Title: National Sales Manager
Timeline
National Sales Manager
Maxxit Group
01.2024 - Current
Architectural & Design / Regional Manager
Rockfon
01.2016 - 01.2024
Architectural & Design Manager
PABCO Gypsum / QuietRock
01.2013 - 01.2016
Bachelor of Science (BS) - Business Management
University of Phoenix