Summary
Overview
Work History
Skills
Certification
Timeline
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Melissa Trapani Harris

Melbourne,FL

Summary

Results-oriented sales professional with a proven track record of achieving annual sales goals and driving 10-15% year-over-year revenue growth in remote and in-person environments. Skilled in building and maintaining strong customer relationships, expanding customer bases, and ensuring high client retention rates. Adept at creating and implementing effective sales campaigns and leveraging in house and online platforms to boost sales and brand visibility. Seeking a management position where I can apply my expertise in driving revenue and delivering exceptional customer experiences.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Sales Lead On & Off Premise Wine & Spirits

REPUBLIC NATIONAL DISTRIBUTING COMPANY
Tampa, FL
07.2015 - Current
  • Consistently achieved annual sales goals while driving 10-15% YoY revenue increase
  • Fostered relationships with customers to expand customer base and retain business
  • Utilized digital tools to create and implement store displays and menus, promoting products, and driving growth.
  • Drove substantial sales through suggestive selling and by promoting add-on purchases
  • Identified opportunities for cross-selling additional products and services.
  • Crafted business and marketing plans and utilized social media platforms to maximize brand identity and revenue generation.
  • Negotiated with vendors to secure optimal pricing on products, leading to significant profit margin increases.

Marketing Associate

Sysco Foods Inc
Jacksonville, FL
08.2012 - 06.2015
  • Drove annual growth of a 3MM underperforming territory while maintaining >95% client retention for 3 consecutive years
  • Maintained accurate records of all marketing efforts.
  • Managed relationships with external vendors for advertising and promotional services
  • Worked closely with restaurant owners and managers to obtain the highest quality products tailored to their individual business.

Owner/Operator

Fireside Cafe
Saint Simons Island, GA
08.2010 - 08.2012
  • Made weekly employee schedules, assigned work tasks and regularly checked quality and productivity of team members.
  • Analyzed financial reports to identify areas of improvement or cost savings opportunities.
  • Developed successful marketing plans to increase sales and profits while managing costs.
  • Negotiated contracts with vendors for food, equipment and supplies.
  • Trained front-of-house staff on restaurant policies and procedures, guest service techniques and communication skills to promote positive experiences.

Skills

  • Product and Service Knowledge
  • Relationship Building
  • Territory Sales & Growth
  • Store Display & Promotion
  • Staff Training & Development
  • Vendor Negotiation

Certification

  • WSET II Wine & Spirits

Timeline

Sales Lead On & Off Premise Wine & Spirits

REPUBLIC NATIONAL DISTRIBUTING COMPANY
07.2015 - Current

Marketing Associate

Sysco Foods Inc
08.2012 - 06.2015

Owner/Operator

Fireside Cafe
08.2010 - 08.2012

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Melissa Trapani Harris