MELISSA URBINA
Summary
Results-driven sales professional with a strong background in telecommunications, account management, and outside B2B sales. Expertise in marketing telecommunications products and consistently delivering high profitability. Demonstrated success in devising and implementing sales strategies that drive cost reduction, enhance efficiencies, boost production, and streamline operations. Reliable team player with strong adaptability and negotiation skills.
Overview
4
4
years of professional experience
Work History
B2B Sales Account Executive
AT&T
12.2024 - Current
- Consistently exceeded monthly sales targets for wireless and fiber solutions, focusing on SMB accounts within a defined geographical territory.
- Mastered and constantly improved sales prospecting, follow-up and upsell processes.
- Conducted regular sales presentations to showcase company offerings and demonstrate product value.
- Negotiated pricing, contracts, and terms with key clients to secure new business deals.
- Enhanced product knowledge, attending regular training sessions and staying informed on latest industry trends.
- Led discovery meetings with potential clients to present customized fiber and mobility solutions, aligning with internal client requirements.
Retail Sales consultant
AT&T
03.2022 - Current
- Resolved customer complaints promptly, maintaining a positive brand image.
- Trained new employees on store policies, procedures, and best practices for superior customer service.
- Oversaw deposits, processed financial transactions and maintained inventory.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Enhanced customer loyalty by offering tailored solutions that met individual needs.
Sales consultant
Prime communications
03.2021 - 03.2022
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
Education
Bachelor of Business - Business Management
Houston Community College
Houston, TX05-2029
Skills
- Telecommunication Specialist
- Technical Solution Selling
- Sales Forecasting
- Client Relationship Management
- Market Research
- Cold Calling
- Sales Prospecting
- Territory Management
- Contract Negotiations
- New business development
- Salesforce
Accomplishments
- 2022 / 2023 Business to Business Expert Certified
- 2022 / 2023 FirstNet Expert Certified
- STX High Impact Award Winner
Organizations
- AT&T Oxygen ERG - Active Member
- AT&T Hacemos ERG - Active Member
Timeline
B2B Sales Account Executive
AT&T
12.2024 - Current
Retail Sales consultant
AT&T
03.2022 - Current
Sales consultant
Prime communications
03.2021 - 03.2022
Bachelor of Business - Business Management
Houston Community College
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