Melissa C. Durocher
Thibodaux,LA
Summary
Collaborative team marketing professional with a demonstrated passion in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Director of Development & Marketing
Explore Houma
Gray, Louisiana
10.2019 - 09.2024
- Developed and implemented comprehensive marketing strategies to drive sales, increase brand awareness, and attract new customers.
- Collaborated with design and production teams to create effective advertising campaigns.
- Oversaw the day-to-day operations of the marketing department.
- Managed external vendors such as media agencies, creative designers, printers. for successful execution of marketing initiatives.
- Directed the development of promotional materials such as brochures, flyers, newsletters and other collateral material.
- Established relationships with industry influencers to amplify reach of campaigns and build positive brand image.
Sales Manager
Louisiana's Cajun Bayou
Raceland, LA
05.2017 - 09.2019
- Promote Lafourche Parish as a tourism destination to the sports, corporate, and events markets.
- Organized and conducted site tours and familiarization tours for tour operators and meeting planners.
- Created and developed comprehensive sales kits specific to individual group markets.
- Exhibited at national tradeshows and made sales calls to receptive operators, event planners, corporations, and associations.
Executive Director
Thibodaux Main Street, Inc
Thibodaux, LA
01.2017
- Manage all administrative aspects of the Main Street program, including purchasing, record keeping, budget development and accounting, preparing all reports required by the state and national programs.
- n Coordinate and manage event planning and logistics for all Thibodaux Main Street, Inc.
- events in Downtown Thibodaux.
- n Responsible for coordinating all project activities locally as well as representing the community regionally and nationally.
- n Develop, design and implement all social media, print media, on-line media and marketing content.
- n Responsible for conducting the full range of activities required to prepare, submit, and manage grant proposals to foundations and corporate sources.
Education
Some College (No Degree) - Business
Nicholls State University
Thibodaux, LASkills
- Company Branding
- Creative Direction
- Content Strategy
- Content Creation
- Event Planning
- Product Development
- Brand Management
- Launch new products
- Digital Marketing
- Microsoft Office
- Adobe Creative Suite
Certification
- Destinations International Certified Destination Management Executive - 4 Year Course
- Graduate of Leadership Terrebonne Class of 2021
- Graduate of Louisiana Tourism Leadership Academy Class of 2021
- Southeast Tourism Society Marketing College Class of 2020 - 3 Year Course
Affiliations
Leadership Terrebonne Board of Directors 2022-Present, Board Chair 2023
Keep Terrebonne Beautiful Board of Directors 2023
Louisiana Restaurant Association Bayou Chapter Board of Directors 2019-Present
Twin Fest Louisiana Board of Directors 2023
Accomplishments
- Bayou Country Crawfish Trail - Development, Branding & Marketing
- Bayou Country Fishing Trail - Development, Branding & Marketing
- White Boot Stroll - Branding & Development
- Twin Fest Louisiana - Branding
- Love Where You Live - Downtown Houma Campaign
- National Civic Pride Day
- Carry-On Tourism Talks with Explore Houma - Digital Media
- Roder with the Cajun Ninja - Digital Media Influencer Marketing
- Hey Sha, Come Pinch My Tail - Billboard, 2023 Obie Award Winner
Timeline
Director of Development & Marketing
Explore Houma
10.2019 - 09.2024
Sales Manager
Louisiana's Cajun Bayou
05.2017 - 09.2019
Executive Director
Thibodaux Main Street, Inc
01.2017
Some College (No Degree) - Business
Nicholls State University
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