Meredith Fortunato
Yardley,PA
Summary
Dynamic marketing leader with a proven track record at Aviation Week Network, driving 75% lead generation growth through innovative digital strategies. Expert in event management and cross-functional coordination, I excel in crafting impactful campaigns that enhance brand visibility and audience engagement, fostering high-performing teams to achieve ambitious goals.
Overview
21
21
years of professional experience
Work History
Senior Manager, Marketing Communications
Aviation Week Network
New York, USA
04.2017 - Current
- Spearhead marketing strategies for a $18M global media and marketing services portfolio, encompassing 50+ products in aerospace, defense, and MRO sectors.
- Lead marketing efforts for 100+ global industry events, including airshows and MRO conferences, driving attendee engagement and securing $100K+ annually in sponsorships for custom events like the ATW Airlines Awards.
- Champion multimedia and social media innovation, creating high-quality campaigns that amplify brand reach and audience engagement.
- Boost lead generation by 75% through digital marketing, SEO/SEM, and email campaigns, contributing to 15–20% annual revenue growth.
- Chair the Diversity, Equity & Inclusion council, leading 50 global colleagues in advancing organizational diversity initiatives.
- Manage marketing consultants and interns, fostering a high-performing, collaborative team culture.
- A division of Informa
Marketing Director
Waste360
New York, USA
02.2015 - 04.2017
- Directed integrated marketing campaigns for WasteExpo, a $12M flagship event, increasing attendance by 34% and revenue by 40% within two years.
- Launched the 40 Under 40 awards program, driving sponsorship sales and community engagement.
- Led multichannel marketing efforts across live events, digital newsletters, webinars, and online learning platforms, achieving significant audience growth and engagement.
- A division of Informa
Marketing Communications Manager
Aviation Week Network
New York, USA
08.2008 - 02.2015
- Relaunched Business & Commercial Aviation magazine, achieving a 70% increase in digital and print engagement.
- Increased lead generation by 35% through strategic international media partnerships in Asia and the Middle East.
- Developed and executed multichannel marketing programs for aviation and commercial portfolios, driving audience engagement and revenue growth.
- A division of Informa
Marketing Coordinator
Pinnacle Federal Credit Union
Edison, USA
01.2005 - 08.2008
- Designed and executed acquisition and retention marketing plans, resulting in a 25% membership increase.
- Led direct marketing, advertising, public relations, and event planning efforts to elevate brand visibility.
Education
MBA - Marketing
Centenary College
Hackettstown, NJ05.2007
BA - Communication Studies, Minor in Marketing
Rowan University
Glassboro, NJ05.2004
Skills
- Salesforce CRM and Eloqua
- Marketing strategy and digital marketing
- Event management and customer engagement
- SEO and SEM optimization
- Strategic planning
- Data analytics
- Cross-functional coordination
- Project management
Accomplishments
- Increased event attendance by 34% and revenue by 40% for WasteExpo within two years.
- Drove 15–20% annual revenue growth through innovative lead generation strategies.
- Secured $100K+ in sponsorships annually for custom events.
- Enhanced marketing ROI by 20% through strategic budget management and campaign optimization.
- Spearheaded diversity initiatives, fostering an inclusive workplace culture.
Timeline
Senior Manager, Marketing Communications
Aviation Week Network
04.2017 - Current
Marketing Director
Waste360
02.2015 - 04.2017
Marketing Communications Manager
Aviation Week Network
08.2008 - 02.2015
Marketing Coordinator
Pinnacle Federal Credit Union
01.2005 - 08.2008
MBA - Marketing
Centenary College
BA - Communication Studies, Minor in Marketing
Rowan University