Meredith Pozzi
Santa Cruz,CA
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
25
25
years of professional experience
Work History
Category Assistant Manager, Beer, Wine & Liquor
New Leaf Community Markets
02.2020 - 09.2023
- Performs weekly, monthly and quarterly category analysis
- Manages relationships with customers, vendors and distributors
- Monitors & manages warehouse inventory with warehouse manager
- Manages and builds vendor/supplier/distributor relationships regarding planning, strategy and margin goals
- Coordinates bi-weekly promotional opportunities for the department thru our print & digital flyers to drive overall success
- Creates and implements cross merchandising within in the store for impact and more items per basket
- Maintains and analyzes current movement and financial objectives
- Manage sell-through and leading pricing and promotion strategies to drive sell-through
- Affects new item activation and vendor set-up
- Works with stores on monthly/quarterly displays for impact and sell through
- Seeks out new local wineries & breweries to bring them into our stores.
Category Assistant Manager, Wellness & Home Goods
New Leaf Community Markets
05.2018 - 02.2020
- Developed trust and confidence within the New Leaf/New Seasons stores by being dependable and effective
- Initiated strong partnerships and alliances with all levels of management with providing guidance, support and being dependable on projects
- Prioritized and multi tasked with store projects and collaborate with store stakeholders to ensure positive execution
- Dependable, flexible and out of the box thinking when projects arise
- Solution orientated with strategical thinking without compromising customer service within the department
- Confident, knowledgeable and priority driven based on business needs.
Replenishment Analyst, Women’s, Men’s Apparel & Accessories
West Marine Products
07.2017 - 05.2018
- Responsible for developing and executing allocation and replenishment strategies
- Ensures the correct balance of inventory levels between retail and direct channels to maximize sales
- Ensures replenishing the right product at the right time to ensure appropriate regionality to support our customers’ and stores needs
- Analyzes SKU level performance with Merchandise Planner to make recommendations for mark downs to move thru inventory and recommend promotional opportunities
- Key decision maker for placing purchase orders for product daily, weekly and monthly
- Collaborates with the Merchandise Planner to determine the demand by sub department to achieve company financial goals
- Plays a key role in the analysis and development of end of month buying dollars.
Assistant Category Manager, Lifestyle l Travel & Rec Seating
West Marine Products
10.2016 - 07.2017
- Provided analysis input to support the development of the Category seasonal strategies
- Identified business opportunities and risks through analyzing sales performance and market data
- Interfaced and negotiated with vendors on price, product, promotion and exclusivity
- Coordinated seasonal advertising + marketing opportunities
- Provided weekly reporting to vendors
- Assisted Category Manager with PR strategies
- Provided critical feedback regarding visual strategies for in store execution.
Assistant Category Manager, Women’s Apparel
West Marine Products
01.2016 - 10.2016
- Provided analysis input to support the development of the Category seasonal strategies
- Identified business opportunities and risks through analyzing sales performance and market data
- Interfaced and negotiated with vendors on price, product, promotion and exclusivity
- Coordinated seasonal advertising + marketing opportunities
- Provided weekly reporting to vendors
- Assisted Category Manager with PR strategies
- Provided critical feedback regarding visual strategies for in store execution.
Visual Merchandising Coordinator
West Marine Products
07.2013 - 12.2015
- Continuously meet deadlines under limited supervision
- Provided & managed critical communications to our retail stores
- Executed strong high quality visual presentations for an amazing customer experience
- Collaborated and worked side by side with the store design team
- Executed new store visuals & supported the project leaders during any store projects
- Wrote and maintained West Marine’s Visual Merchandising Manual
- Coordinated and facilitated training for stores – both onsite and remotely
- Wrote articles for West Marine News to be published for entire company
- Project managed vendor relationships from all levels.
West Central Region Sales and Store Development Support Team
West Marine Products
08.2012 - 07.2013
- Provided administrative support for Regional Vice President, Senior Vice President and District Managers
- Scheduled and organized meetings/events, appointments and travel arrangements
- Responded to Executives emails on request & managed daily priorities
- Daily/Weekly/Monthly/Quarterly reporting for the West Central District Manager’s Team in order to support our Company & Store strategies and initiatives
- Ability to maintain a high rate of accuracy and the highest degree of confidentiality within my department.
Account Executive - Advertising Sales
Times Publishing Group, Inc.
09.2011 - 08.2012
- Sold advertising for local papers including bi-annual and annual magazines
- Customized ad programs to work with each specific client’s needs
- Follow-up with clients to ensure advertising needs are met
- Provided metrics after campaigns were complete to encourage renewals
- Analyzed reach and ROI to clients
- Provided amazing customer service.
Manager - Sales Administration
Seagate
04.2001 - 11.2003
- Calculated and paid sales representatives monthly commissions
- Worked with sales managers to collect and confirm data
- Worked closely with our finance team and payroll department for approvals and timely submission of commission to be paid out
- Ad-hoc reporting when needed and providing timely reports to the sales representatives
- Analyzed all of the commission plans for all of the world wide groups to ensure best in practice support
- Managed a team of business analysts to support the data verification.
Director – Advertising Sales Operations
Salon.com
01.2000 - 02.2001
- Supervised Traffic Managers and worked closely with our Sales Director to ensure that the advertising was being sold & placed to clients’ needs
- Strategized with sales team and agencies to ensure optimized campaigns with high CTR (click thru rates) achieved
- Identified creative solutions for clients’ to help with a unique reach
- Analyzed advertising impression reports for the sales team to present to their clients
- Worked closely with the art department and our web site re-design team to ensure our clients would be satisfied with ad placement
- Troubleshoot technical issues throughout the campaign lifecycle
- Ensured best in class customer service.
Sr. Traffic Manager - Advertising Operations
Homestore.com (Move.com)
02.1999 - 01.2000
- Collaborated with the On-Line Advertising Sales Team with their advertising campaigns
- Provided reporting for each Sales Manager with ROI, ad impressions and other requested reports to provide to clients
- Helped the sales team gauge the amount of banner ad impressions they could guarantee and while offering premium site placement to generate a high CR (conversion rate)
- Implemented strategic ad placement for various clients to ensure proper placement of campaigns to be specifically targeted
- Practiced industry best practices.
Education
Bachelors of Arts - Sociology
California State University, Fresno
Fresno, CA01.1995
Skills
- Microsoft Suite of products including Outlook, PowerPoint, Excel and Word
- In-Design
- Photoshop
- Real Media
- DoubleClick
- Salesforce
Timeline
Category Assistant Manager, Beer, Wine & Liquor
New Leaf Community Markets
02.2020 - 09.2023
Category Assistant Manager, Wellness & Home Goods
New Leaf Community Markets
05.2018 - 02.2020
Replenishment Analyst, Women’s, Men’s Apparel & Accessories
West Marine Products
07.2017 - 05.2018
Assistant Category Manager, Lifestyle l Travel & Rec Seating
West Marine Products
10.2016 - 07.2017
Assistant Category Manager, Women’s Apparel
West Marine Products
01.2016 - 10.2016
Visual Merchandising Coordinator
West Marine Products
07.2013 - 12.2015
West Central Region Sales and Store Development Support Team
West Marine Products
08.2012 - 07.2013
Account Executive - Advertising Sales
Times Publishing Group, Inc.
09.2011 - 08.2012
Manager - Sales Administration
Seagate
04.2001 - 11.2003
Director – Advertising Sales Operations
Salon.com
01.2000 - 02.2001
Sr. Traffic Manager - Advertising Operations
Homestore.com (Move.com)
02.1999 - 01.2000
Bachelors of Arts - Sociology
California State University, Fresno