Meredith "Mimi" Lenk
Basalt,CO
Summary
Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.
//
Performance-driven Vice President with [Number] years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
//
Multi-talented Senior Executive knowledgeable about sales, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Founder
ML Marketing, Events & Business Consulting
01.2001 - Current
- Assess clients’ needs and create integrated marketing campaigns to launch a business or increase business
- Event production, social media, print
- Conduct in-depth analysis of business functions, systems, procedures, and policies to eliminate duplication, facilitate workflow, and assure optimum utilization of staff and equipment, recruiting, hiring and firing
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Identified business development challenges and customer concerns for proactive resolution.
- Representative clients include: Okeanos Construction, Preventive Care Group, Aspen Center for Cosmetic Medicine, Syzygy Restaurant, Ute City Restaurant, Pyramid Bistro, The Mustang Restaurant, Othello’s Skate Shop, NXT Restaurant & Nightclub
- Media mentions include New York Times, Wall Street Journal, Aspen Magazine, In Style Magazine, Entertainment Weekly.
- Established a successful business by identifying market needs and developing innovative solutions.
- Developed strong partnerships with key industry players, contributing to an increased market presence.
VP of Marketing/Client Services
Aurora Cloud Technologies
01.2016 - Current
General Manager
L’Hostaria Ristorante
01.1999 - 03.2019
- Directed sales and profitability of high-image, full service, 125 seat, Italian restaurant generating $2 million in annual sales
- Responsible for operations (hiring/training, scheduling, reporting, ordering/receiving, floor management, bookings)
- Developed advertising strategies, layout, and design for print in local magazines and newspapers
- Worked with non-profits for mutual PR opportunities (Sustainable Settings, Aspen Santa Fe Ballet, Aspen Animal Hospital, Aspen Music Festival)
- Responsible for wine program (researching, buying, receiving, organizing, pricing, creating list)
- Created, developed and implemented all formalized operational systems and procedures and implemented new POS system
- Planned/coordinated all events; private functions, wine tasting dinners, art shows, live music nights, holiday celebrations
- Media mentions include Aspen Magazine, Food & Wine Magazine, NY Times.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Developed and implemented strategies to increase sales and profitability.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Trained and guided team members to maintain high productivity and performance metrics.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Implemented business strategies, increasing revenue and effectively targeting new ways to evolve in the unique Aspen market.
Founding Partner
Dynamic Vault (acquired By Lightbeam Health Soluti
01.2011 - 01.2015
- Responsible for all business functions (sales, marketing, billing, legal) of a startup data backup company focused on the healthcare sector
- Dynamic Vault was acquired by Lightbeam Health Solutions in 2015.
- Secured valuable contracts through effective negotiation tactics, fostering long-term relationships with key clients.
- Established a strong brand identity that differentiated the firm from competitors, boosting market presence.
- Conducted thorough market research to identify emerging trends, informing future business strategies for sustained success in a competitive landscape.
- Launched multiple successful ventures under the firm''s umbrella while simultaneously managing key operational aspects such as legal compliance and risk management.
- Established, optimized and enforced business policies to maintain consistency across industry operations.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Created succession plans to provide continuity of operations during leadership transitions.
Director of Events, Marketing and Membership
Caribou Club
01.2008 - 01.2010
- Directed catering branch of exclusive, renowned, private membership nightclub and restaurant
- Planned, organized and executed/produced more than 200 events annually (Representative clients include: Deutschebank, Morgan Stanley, Merril Lynch, Bank of America, Vogue, Prada, Burberry, Moet Hennessey, Net Jets, Food & Wine Magazine, CNN, Theater Aspen, Aspen Art Museum)
- Developed strategic, fully integrated, in-house event program for 2500 club members
- Created and managed marketing/communications strategy for catering and the club (social media, print, web, collateral, TV)
- Hosted and staffed two television segments and a web show (Travel Channel, Forbes)
- Responsible for vision and execution of all event decor: theme creation & development, tenting, lighting, floral design, entertainment, tabletop, etc
- Recruited, trained and managed event team of 50
- Sold memberships and maintained member database
- Media mentions include Forbes Magazine & TV, Travel & Leisure, Travel Channel, Aspen Magazine.
- Enhanced event experiences by meticulously planning and executing high-profile corporate gatherings.
- Delivered memorable events that exceeded client expectations, leading to increased repeat business and referrals.
- Spearheaded the development of new event concepts, resulting in unique offerings that set the company apart from competitors.
- Maximized attendee engagement by incorporating interactive elements and cutting-edge technology into event design.
- Achieved measurable success in meeting clients'' objectives while adhering to strict deadlines and tight budgets.
- Deftly navigated unforeseen challenges or obstacles during live events while maintaining a calm demeanor under pressure.
Marketing & Communications Manager
AG Consulting (acquired by ADP)
01.1996 - 01.1999
- Created and managed marketing and communication program with an annual budget of $1 million
- Interviewed, hired and managed marketing, communications, events team
- Developed strategic, fully-integrated event marketing program with an annual budget of $500,000
- Managed internal communications strategy, production and execution
- Managed events and communication team of 4 (performance reviews, salary, reviews, training, team building)
- Created and coordinated PR events (lectures, presentations, client dinners and parties)
- Created marketing strategy, planned and executed 15 tradeshows annually and monthly corporate functions.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Managed public relations efforts to secure positive media coverage, enhancing overall brand reputation.
- Collaborated with cross-functional teams to create cohesive messaging across all marketing materials, ensuring consistency in brand voice and tone.
- Developed key performance indicators to assess effectiveness of marketing initiatives, making data-driven decisions for future campaigns.
- Spearheaded event planning efforts for trade shows and conferences, increasing networking opportunities and industry presence.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
Staffing Coordinator/Recruiting Associate
AG Consulting (ADP)
01.1995 - 01.1996
- Recruited, staffed, and managed (above 80% utilization) consultants for management consulting firm.
Administrative Assistant to the Managing Director
Sotheby's
01.1994 - 01.1995
- Produced special events, (including largest Rolls Royce auction in history), edited catalogs and company newsletter.
- Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
Education
English, Art History & Studio Art -
Colgate University
Hamilton, NY05.1994
Art History, Drawing and Painting Program -
Syracuse University
Florence, Italy08.1993
Industrial Archeology and English Program -
University of Manchester
Manchester, England12.1992
Skills
- Sales and Marketing
- Strategy Implementation
- Presentation Skills
- Vendor Management
- Project Management
- Public Relations
- Creative Design
- Leadership and Team Building
- Business Solutions
- Strategic Planning
- Innovation Management
- Customer Relationship Management
- Budgeting and Forecasting
- Organizational Development
- Process Improvement
- Marketing Strategy
- Performance Improvement
- Operations Oversight
- Growth Planning
- Operational Leadership
- Business Development
- Program Management
- Performance Benchmarking
- New Business Development
- Marketing and Advertising
- Brand Management
- Media Relations
- Client Relationship Building
Certification
Court of Master Sommeliers First Level, 01/01/2004
Awards
Commencement Speaker, Lakewood Prep School, 01/01/1999
Volunteer Experience
GlenX Career Expo, Aspen, CO, 01/01/2019, 12/31/2021, Responsible for organization of career expo for high school students in the Roaring Fork Valley, including recruitment of businesses, coordination with valley high schools and Glenwood Spring High School host, creation of marketing materials, day of execution of event
Coordinated events for local Aspen charities (e.g. Mountain Rescue Aspen, Chris Klug Foundation, Aspen Strong) while managing at L'Hostaria.
Hobbies and Interests
- Travel
- Art
- Skiing
- Hiking
- Cycling
- Biking
- Surfing
- Writing
Interests
Travel, Art, Skiing, Hiking, Cycling, Biking, Surfing, Writing, Reading, Pursuing educational advancement, Volunteering & establishing relationships between charity organizations and established businesses for a mutually beneficial, rewarding outcome.
Timeline
VP of Marketing/Client Services
Aurora Cloud Technologies
01.2016 - Current
Founding Partner
Dynamic Vault (acquired By Lightbeam Health Soluti
01.2011 - 01.2015
Director of Events, Marketing and Membership
Caribou Club
01.2008 - 01.2010
Founder
ML Marketing, Events & Business Consulting
01.2001 - Current
General Manager
L’Hostaria Ristorante
01.1999 - 03.2019
Marketing & Communications Manager
AG Consulting (acquired by ADP)
01.1996 - 01.1999
Staffing Coordinator/Recruiting Associate
AG Consulting (ADP)
01.1995 - 01.1996
Administrative Assistant to the Managing Director
Sotheby's
01.1994 - 01.1995
English, Art History & Studio Art -
Colgate University
Art History, Drawing and Painting Program -
Syracuse University
Industrial Archeology and English Program -
University of Manchester
Court of Master Sommeliers First Level, 01/01/2004
Similar Profiles
Marwan AladdinMarwan Aladdin
Digital Marketing Specialist (freelance ) at Headway consulting for business and marketing solutionsDigital Marketing Specialist (freelance ) at Headway consulting for business and marketing solutions
Efrain AguilarEfrain Aguilar
Digital Marketing /Data Analyst at LUMINAR MARKETING - BUSINESS CONSULTINGDigital Marketing /Data Analyst at LUMINAR MARKETING - BUSINESS CONSULTING
Kasthuri AngelineKasthuri Angeline
HR & Admin Executive at ML ConsultingHR & Admin Executive at ML Consulting