Meshal Al-Othra

• Secured $20,000 research funding for my start-up and a full-ride scholarship from SAMI (Saudi Arabian Military Industries).

Goal: Secure additional funding and strategic partnerships to expand R&D capabilities and scale operations globally.

• Consulted for top global brands: Partnered with Rolex and Pepsi to analyze and optimize profit margins and market positioning, utilizing advanced data analytics to inform strategic decisions.
• Led new venture analysis: Spearheaded a comprehensive venture and technical analysis for the Saudi Military Industry (SAMI), focusing on UAV (Unmanned Aerial Vehicle) development and research, identifying key opportunities for innovation and growth.
• Developed actionable insights: Translated complex datasets into clear, strategic insights, enabling clients to refine business strategies and achieve competitive advantages in their respective industries.
• Strengthened problem-solving capabilities: Applied advanced problem-solving techniques to address and resolve critical business challenges, contributing to the overall success of client projects.

• Played a pivotal role in analyzing and interpreting complex data sets for key clients like NEOM, to drive informed media decisions and optimize media campaigns.
• Successfully maintained long-term, high-profile clients like NEOM by building strong relationships and delivering exceptional results.
• Collaborated data-driven recommendations with client-specific objectives. Unearthed valuable trends and insights for NEOM's projects, resulting in effective and targeted media strategies.
• Managed and executed large-scale advertising campaigns with annual budgets up to $1 billion, ensuring efficient resource allocation and maximizing ROI.
• Developed strategic media plans aligned with client goals, leveraging data-driven insights to optimize performance, increase sales, and sustain long-term growth.
• Consistently exceeded client expectations, driving substantial business outcomes and significant sales growth.

• Was part of the team responsible for prototyping an internal Social Media app for IBM employees. My immediate responsibilities were to assimilate data to develop a UX design and communicate effectively with my peers about the developments taking place within the program.
• Collaborated with design, product and engineering teams to enhance core applications.
• Worked with software team members to enhance and sustain automated builds and integration tests.

• Worked with volunteers to guide fundraising activities, managed finances and strategized with board members to innovate opportunities to attract new donors.
• Delegated daily tasks to team members to optimize group productivity.
• Raised awareness and attracted donors through marketing campaigns.
• Monitored team progress and enforced deadlines.