Professional Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline

MARY E. FIORELLO

Various
Decatur,GA
31
years of professional experience

Results-driven communications and event operations professional with more than 25 years of experience in project coordination, live event management, and audience engagement. Extensive background in supporting Georgia's craft beer industry through consulting, festival organization, and community partnerships. Skilled in facilitating collaboration among diverse stakeholders and maintaining project momentum.

Work History

Social Media & Event Operations Consultant

15 Years 7 Months
Various | 01.2011 - Current
  • Provide marketing, communications, event operations, volunteer coordination, and community engagement support for breweries, restaurants, festivals, businesses, and community organizations throughout Georgia.
  • Cultivated relationships with brewery representatives, business owners, sponsors, volunteers, community organizations, and event partners to enhance collaboration and support.
  • Coordinated event timelines, staffing, volunteers, vendors, communications, and promotional activities to ensure seamless execution of events.
  • Develop content calendars and promotional campaigns across Facebook, Instagram, and other digital platforms.
  • Manage multiple projects simultaneously while working independently and meeting event-driven deadlines.

Craft Beer & Festival Experience:

  • Georgia Craft Brewers Guild Beer Festival Judging 2023-present
  • Wrecking Bar Brewpub Strong Beer Festival - Judging/Volunteers 2013-present
  • Good Word Little Beer/Les Bon/Mighty Fine - Logistics/Volunteers 2022-present
  • Bold Monk Brewing Belgians in the Gardens - Volunteers 2023 - present
  • German Bierfest Atlanta - Volunteers, 2014-2019
  • Dames & Dregs Festival - Volunteers, 2018-2019
  • Shelton Brothers Festival - Volunteers, 2017
  • HOToberfest - Volunteers, 2013-2014
  • Beer Carnival - Volunteers, 2012-2016
  • Inman Park Beer Chase - Volunteers, 2011-2014

Lottery Producer

11 Years
WSB-TV, Channel 2 | 01.2014 - 01.2025
  • Managed highly structured daily live broadcasts for the Georgia Lottery Corporation, including Georgia Lottery drawings and nationally syndicated Mega Millions.
  • Coordinated daily workflows among stakeholders to ensure strict adherence to deadlines and accuracy.
  • Managed production processes, schedules, documentation, approvals, and compliance to support successful broadcast execution.
  • Communicated with internal teams, external partners, talent, and production personnel to facilitate seamless execution of live broadcasts.
  • Maintained operational consistency in a deadline-driven environment where accuracy and responsiveness were essential.
  • Collaborated with marketing and communications teams to ensure consistent messaging and presentation.
  • Managed programming distributed across multiple markets, including nationally syndicated Mega Millions drawings.

Local Programming Manager & Executive Producer

6 Years
WXIA-TV, 11Alive | 01.2005 - 01.2011
  • Oversaw staff, schedules, production logistics, programming initiatives, and daily operations to ensure seamless execution.
  • Developed and produced Atlanta & Company, a live, revenue-generating program requiring coordination among sponsors, guests, production teams, and internal departments.
  • Managed guest booking, research, writing, copy editing, production schedules, and show logistics.
  • Supervised a team of nine including producers, talent, and graphic artists.
  • Built relationships with community organizations, sponsors, and business partners.
  • Coordinated multiple projects with competing deadlines, ensuring consistent quality and clear communication across teams.

Coordinating Producer

3 Years
CNN - Larry King Live | 01.2002 - 01.2005
  • Acted as a liaison among production staff, CNN's newsroom, Larry King Live guests, and other internal departments.
  • Coordinated complex daily workflows for a nationally distributed live program.
  • Managed scheduling, communications, logistics, and information flow in a fast-paced environment.
  • Worked collaboratively across departments to solve problems and ensure timely execution.

Producer | Assignment Editor | Parade Script Writer

9 Years
WSB-TV, Channel 2 | 01.1996 - 01.2005
  • Produced local programming and public affairs content that engaged community audiences.
  • As an assignment editor, coordinated information, personnel, logistics, and resources to ensure timely delivery of content in deadline-driven environments to meet coverage demands.
  • Crafted scripts and talking points for major community events, enhancing audience experience at the Children’s Healthcare of Atlanta Parade.

Education

Bachelor of Arts - English / Journalism

Old Dominion University | Norfolk, VA
  • News Editor, Mace & Crown, student newspaper.

Associate of Arts - Humanities / Social Science

County College of Morris | Randolph, NJ

Skills

Social media strategy and content
Event planning and execution
Community outreach and partnerships
Volunteer coordination
Audience engagement strategy
Project management
Community partnerships
Deadline management

Accomplishments

  • Alumni Achievement Award, County College of Morris – 2007
  • Emmy Nomination – Chihuly in the Garden, 2005
  • Southeast Regional Emmy Award – Outstanding Achievement, 2000

Timeline

Lottery Producer

WSB-TV, Channel 2
01.2014 - 01.2025Read More

Social Media & Event Operations Consultant

Various
01.2011 - CurrentRead More

Local Programming Manager & Executive Producer

WXIA-TV, 11Alive
01.2005 - 01.2011Read More

Coordinating Producer

CNN - Larry King Live
01.2002 - 01.2005Read More

Producer | Assignment Editor | Parade Script Writer

WSB-TV, Channel 2
01.1996 - 01.2005Read More

County College of Morris

Associate of Arts from Humanities / Social Science
Read More

Old Dominion University

Bachelor of Arts from English / Journalism
Read More
MARY E. FIORELLO