Michael Greengarten
Summary
Dedicated collegiate administrator with 10+ years in the collegiate athletic industry. Those 10+ years include 5+ years of major gift fundraising and annual fund experience along with 5+ years on the marketing and fan experience side.
Overview
8
8
years of professional experience
Work History
Associate Director of Development
Rutgers University Foundation
09.2023 - Current
- Work with a portfolio of 160 Rutgers donors to connect them with their Rutgers passion to ways of support
- Closed $2.1 Million in gifts in the first year of moving into a major gifts role and $1 Million thus far in year two
- Liaison from the R Fund to the Men's Basketball, Women's Basketball, Women's Soccer, Men's Golf, Spirit Program, Marching Band, Men's Basketball Booster Club (The Court Club), the Women's Basketball Booster Club (The Cagers Club). Academically, head liaison to the Rutgers Biomedical and Health Sciences (RBHS) and the School of Engineering.
Assistant Director of Development, Major Gifts
Rutgers University Foundation
01.2023 - 09.2023
- Closed 125K in gifts from Annual Leadership Giving Donor Pool of 25+ Donors
- Raised $1.1 Million in three years during Rutgers Giving Days and increased donor participation two years in a row (1,044 to 1,184 donors)
Assistant Director of Development, Engagement
Rutgers University Foundation
Piscataway, NJ
01.2019 - 01.2023
- Engaged with fans, donors, and season ticket holders via social media platforms (Twitter, Facebook, Instagram, LinkedIn)
- Created email solicitations and hard mailers for Annual Giving Stewardship
- Liaison from the R Fund to the Rutgers Men's Basketball Booster Club, the Women's Basketball Booster Club, Swimming & Diving, the Spirit Program, and the Marching Band
Director of Marketing
Rutgers University
09.2018 - 01.2019
- Supervised and guided the Assistant Director of Marketing & Fan Experience
- Developed and executed the construction of a revenue generation and fan experience microsite for men’s basketball, women’s basketball, and wrestling
- Oversaw the development of the Rutgers Athletics Marketing Internship Program by coordinating event appearances and promoting growth within the program
- Spearheaded marketing, production, fan experience, ticketing, social media, advertising, and branding efforts with multiple departments for the Rutgers Men’s Basketball program which resulted in a 20% increase in Season Ticket Holders
- Coordinated football on-field production as well as events such as Military Appreciation Day and Student Appreciation Day
- Strategized and executed Rutgers Athletics' social media plan leading to a 101% increase in followers in 27 months
Assistant Director of Marketing
Rutgers University
08.2015 - 09.2017
- Spearheaded marketing, production, fan experience, ticketing, social media, advertising, and branding efforts with multiple departments for the Rutgers Men’s Basketball program which resulted in a 20% increase in Season Ticket Holders
- Coordinated football on-field production as well as events such as Military Appreciation Day and Student Appreciation Day
- Strategized and execute Rutgers Athletics social media plan leading to a 101% increase of followers in 27 months
Education
Master of Science - Global Sports Business
Rutgers University
New Brunswick, NJ2018
Bachelor of Science - Sport Management
Rutgers University
New Brunswick, NJ2014
Skills
- Fundraising Expertise
- Marketing and Fan Experience Prowess
- Partnership Building
- Leadership & Management Skills
Timeline
Associate Director of Development
Rutgers University Foundation
09.2023 - Current
Assistant Director of Development, Major Gifts
Rutgers University Foundation
01.2023 - 09.2023
Assistant Director of Development, Engagement
Rutgers University Foundation
01.2019 - 01.2023
Director of Marketing
Rutgers University
09.2018 - 01.2019
Assistant Director of Marketing
Rutgers University
08.2015 - 09.2017
Master of Science - Global Sports Business
Rutgers University
Bachelor of Science - Sport Management
Rutgers University
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