Mia Jefferson
Miami,FL
Summary
Event Manager and Brand Specialist focused on translating visions into unforgettable experiences. Expert in all facets of event planning and field marketing with success in experiential marketing, account management, event coordination, and on-site operations. Committed to going the extra mile to provide clients with the best experience.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Anheuser-Busch Activation Manager
Advantage Marketing Partners
02.2024 - Current
- Enhances NUTRL and Kona Big Wave brand awareness, customer engagement and sales in over 50 accounts through weekly experiential marketing events at on-premise and off-premise accounts.
- Collaborates with wholesaler to develop strong relationships with key stakeholders, increase simple distribution and marketing in accounts, and partners with local events.
- Consistently maintains at least 90% simple distribution on account list.
- Leads brand ambassador team to execute weekly events in key accounts and maintain sample/purchase conversion rate of 30% or higher.
Event Manager & Brand Specialist
Freelance
01.2014 - Current
- Organizes administrative logistics of event planning, staff management, and event promotions.
- Partners with bars, conferences, hotels, stores, and other venues to increase sales during planned events.
- Manages interactive events for multiple brands including American Airlines, Dumont Jets, Louis XIII, Pepsi, and Spotify.
- Responsible for staffing events with between 35-45 brand ambassadors.
Walmart Tour Manager
RSM
10.2023 - 11.2023
- Managed large retail activations at Walmart locations with 250-500 customers per event. The footprint included a food truck, photo booth, 2 game areas, and arts & crafts.
- Developed successful hospitality strategies to increase customer satisfaction at promotional events.
- Partnered with Chobani, Mars Inc, Mondelez, PepsiCo, and Tyson for the food truck sampling.
- Managed 6-10 brand ambassadors and trained them on each area of the footprint.
Xfinity Tour Manager
GMR Marketing
07.2023 - 09.2023
- Managed logistics for both guerilla-marketing and on-site activations at universities in the southeast.
- Consistently reached KPI goal of 225-375 unique QR code scans per week.
- Implemented new strategies to increase student engagement and improve Xfinity brand awareness for student offers.
- Conducted training and managed a staff of 4-8 brand ambassadors per event.
Marketing & Sales Manager
Prime IV
09.2022 - 07.2023
- Coordinated monthly promotional events with fitness studios, hotels, and other local businesses.
- Developed and implemented successful sales strategies to increase monthly sales to over $80,000 within 8 months.
- Managed CRM software daily to maximize customer retention and new sales leads.
- Created social media advertising and influencer campaigns to reach target audiences.
Operations Manager
S&S Construction
12.2019 - 05.2022
- Built successful project plans covering objectives, resources and staffing to meet schedules.
- Monitored subcontractor operations and applied effective time, resource and money management strategies to deliver under-budget project completion.
- Implemented new marketing strategies that resulted in a 15% increase in new clients from 2020-2021.
- Assessed client needs and developed plans to adequately address current and future expectations.
Education
Bachelor of Arts - Advertising
Michigan State University
East Lansing, MI05.2015
Skills
- Experiential Marketing
- Key Account Management
- Customer Success Management
- Event Coordination
- B2B & B2C Sales
- Partnerships & Collaborations
Certification
- Hospitality & Tourism Management, Florida Atlantic University - 2020
Timeline
Anheuser-Busch Activation Manager
Advantage Marketing Partners
02.2024 - Current
Walmart Tour Manager
RSM
10.2023 - 11.2023
Xfinity Tour Manager
GMR Marketing
07.2023 - 09.2023
Marketing & Sales Manager
Prime IV
09.2022 - 07.2023
Operations Manager
S&S Construction
12.2019 - 05.2022
Event Manager & Brand Specialist
Freelance
01.2014 - Current
Bachelor of Arts - Advertising
Michigan State University
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