Mia Mullins
Richardson,TX
Summary
Dynamic and results-driven hospitality and event sales professional with 10+ years of experience across corporate training, catering sales, private dining, on-premise sales and business development. Consistently exceeds targets, personally generating up to $3.5 million in event sales annually. Proven track record of growing revenue, building client relationships, and managing high-volume events across the US.
Overview
2027
2027
years of professional experience
Work History
Senior Event Sales Manager
Puttery
The Colony, TX
03.2026 - Current
- Consistently meets and exceeds monthly sales targets by converting inbound inquiries and proactively sourcing leads through networking and community partnerships
- Coordinate event logistics to ensure seamless execution of client requirements
- Cultivate long-term client relationships resulting in repeat bookings and referrals across corporate and social event segments
- Prepare detailed proposals and contracts to secure new business opportunities
- Collaborate with marketing team to promote events through various channels
- Conduct post-event evaluations to gather feedback and improve future offerings
- Utilize CRM software to track leads, manage sales pipeline, and monitor client interactions
- Cultivate new business opportunities by attending industry conferences, networking events, and conducting targeted outreach initiatives
Event Sales Manager
Sixty Vines
Multiple Locations
2025 - 2026
- Directly impacted and grew event sales to meet or exceed budget across multiple Sixty Vines locations, personally generating up to $3.5 million in event revenue annually
- Ensured restaurant operations teams had all necessary information to flawlessly execute successful events in a timely manner
- Assisted in developing revenue goals aligned with budget requirements and future minimum needs
- Solicited, negotiated, and secured new business through relationship building with meeting planners, hotel concierges, industry professionals, associations, and conventions
- Owned large group sales opportunities from initial inquiry through closing, including venue presentation and contract negotiation
- Cultivated relationships with vendors and partners to secure favorable terms and enhance service offerings.
- Managed client communications throughout event lifecycle, providing updates and addressing concerns promptly.
Director of Business Development & Event Sales
Easy Slider
2024 - 2025
- Developed and implemented strategic partnerships to enhance market reach and revenue growth.
- Analyzed market trends to identify new business opportunities and competitive advantages.
- Led cross-functional teams in executing business development initiatives, ensuring alignment with company goals.
- Negotiated contracts and agreements, optimizing terms for mutually beneficial outcomes.
- Streamlined business development processes, improving efficiency in lead generation and conversion rates.
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements
On-Premise Sales Lead
Republic National Distributing Company
Dallas, TX
2021 - 2024
- Visited up to 50 accounts per week to deliver services and maximize revenue potential across assigned territory
- Established individual sales plans tailored to customer needs and geographic efficiency
- Worked closely with customers to understand their business strategies and provide targeted support
- Followed up on all orders to ensure accurate and prompt delivery and maintain high customer satisfaction
- Analyzed sales data and developed targeted promotions to increase liquor sales revenue
Catering Sales Manager
Bullion To Go
Dallas, TX
2019 - 2020
- Developed and implemented strategic sales initiatives to increase catering bookings.
- Cultivated relationships with clients to enhance customer satisfaction and retention.
- Collaborated with culinary team to design customized menus that meet client specifications.
- Managed event logistics, ensuring seamless execution of catering services at various venues.
Private Dining Sales Manager
Knife Steakhouse
2016 - 2019
- Fielded private dining inquiries via phone and in-person to discuss and book private and semiprivate room events
- Guided clients through menu selection, bar packages, and all event logistics
- Facilitated weekly Banquet Event Orders (BEOs) for front-of-house and kitchen staff, ensuring all details were adhered to
- Led local outreach to key accounts, hotels, and prospects; promoted venue through personal and professional social network
Hospitality Manager
Bowl & Barrel
Dallas, TX
2015 - 2016
- Managed restaurant operations including
costumer relations, vendor relations, and inventory
control - Oversaw staff scheduling, shift rotations and cash
control - Placed orders with supplier and maintained
consistent vendor communication - Hired and trained staff across multiple
departments based on role requirements
Corporate Trainer
TopGolf
Multiple Locations
2012 - 2015
- Led-pre-opening hiring, training and onboarding of
associates and management for new site launches - Executed corporate marketing strategies for brand
recognition - Reviewed resumes and identified qualified
applicants for future and current openings - Supported openings across multiple markets,
including Colony, Scottsdale and Alpharetta
Education
Bachelor of Arts - Secondary Education
University of Mississippi
Oxford, MS05-2006
Skills
- Customer engagement
- CRM management
- Cold calling
- Brand promotion
- Cross-selling strategies
- Sales pipeline management
- Goal orientation
- Teamwork and collaboration
- Problem-solving
- Customer service
- Attention to detail
- Excellent communication
- Organizational skills
Timeline
Senior Event Sales Manager
Puttery
03.2026 - Current
Event Sales Manager
Sixty Vines
2025 - 2026
Director of Business Development & Event Sales
Easy Slider
2024 - 2025
On-Premise Sales Lead
Republic National Distributing Company
2021 - 2024
Catering Sales Manager
Bullion To Go
2019 - 2020
Private Dining Sales Manager
Knife Steakhouse
2016 - 2019
Hospitality Manager
Bowl & Barrel
2015 - 2016
Corporate Trainer
TopGolf
2012 - 2015
Bachelor of Arts - Secondary Education
University of Mississippi