Summary
Overview
Work History
Education
Skills
Timeline
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Kristina Hernandez

The Colony

Summary

A dynamic Senior Event Sales Manager with a proven track record at Joche W. Events, I excel in client relationship management and sales processes, boosting event sales revenue significantly. My leadership and problem-solving skills have fostered team growth and optimized event outcomes, establishing long-term industry partnerships and exceeding sales targets through strategic planning and customer engagement.

Developed skills in client relations and sales strategy in fast-paced, event-driven environment, looking to transition into new field. Expertise in managing logistics and driving revenue, with focus on delivering successful outcomes for clients. Seeking to leverage these skills in new role to contribute to organizational success.

Overview

8
8
years of professional experience

Work History

Senior Event Sales Manager

Joche W. Events
01.2021 - Current
  • Built a comprehensive database of leads through diligent research into competitor offerings and market trends.
  • Collaborated with cross-functional teams, including marketing, operations, and finance to optimize event outcomes and profitability.
  • Leveraged data-driven insights to inform strategic decision-making around pricing structures, promotional activities, and target markets for improved results.
  • Increased event sales revenue by developing and maintaining strong relationships with clients.
  • Led pre-event planning meetings with clients to establish clear goals and expectations before their events commenced.
  • Worked closely with clients throughout the event planning process, providing frequent updates and addressing any concerns to ensure a positive experience from start to finish.
  • Cultivated new business opportunities by attending industry conferences, networking events, and conducting targeted outreach initiatives.
  • Established long-term partnerships with key industry stakeholders that led to ongoing referrals and repeat business engagements.
  • Developed customized event proposals tailored to individual client needs, consistently exceeding sales targets.
  • Streamlined internal processes for greater efficiency in managing event contracts, invoices, and payments.
  • Mentored junior team members on best practices in event sales management, fostering a culture of continuous growth and development within the team.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Floral Designer

Joche W. Events
08.2016 - Current
  • Enhanced customer satisfaction by creating visually appealing and unique floral designs tailored to individual preferences.
  • Transported and set up floral arrangements for large-scale functions, comprising weddings, funerals, and banquets.
  • Adapted quickly to changing trends in the floral industry, acquiring new skills as needed to effectively serve diverse client needs.
  • Collaborated closely with customers to create unique designs for bouquets, wreaths, and gifts.
  • Researched latest design trends, colors, and vendor products for use in new pieces.
  • Quoted, generated, and processed customer orders to meet specifications and various occasions.
  • Increased repeat business by providing exceptional customer service and consistently delivering high-quality floral arrangements.
  • Consulted with clientele to discuss special occasion floral designs for weddings, funerals, and other events.
  • Consistently met tight deadlines for large-scale orders, coordinating logistics to ensure timely delivery and installation of arrangements.
  • Maintained detailed records of client consultations, design specifications, order details, and invoicing information for seamless communication across the team.
  • Collaborated with event planners to create memorable floral installations for weddings, corporate events, and special occasions.
  • Contributed ideas to improve overall shop aesthetic, optimizing workflow efficiency within studio spaces while enhancing customer experience in retail areas.
  • Mentored junior designers in advanced techniques, fostering a collaborative and supportive team environment.
  • Assisted customers in selecting flowers and accessories, tailoring orders to fit budget and occasion.
  • Drove customer satisfaction by providing recommendations for greenery and flower pairings.
  • Led team during peak seasons, ensuring high productivity and meeting all customer deadlines.
  • Resolved customer complaints with empathy and professionalism, maintaining positive relationships.

Event Planner

Joche W. Events
08.2016 - 01.2021
  • Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
  • Coordinated schedules and timelines for events.
  • Conferred with event staff at event site to coordinate details.
  • Coordinated with participating vendors during event planning.
  • Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
  • Managed logistics for successful events, including venue selection, contract negotiation, and coordinating with vendors.
  • Adapted quickly to unforeseen circumstances or changes in the event landscape, implementing contingency plans as needed.
  • Managed event logistics and operations.
  • Performed event coordination for larger parties and gatherings.
  • Negotiated contracts with vendors and suppliers, securing cost-effective solutions without compromising quality or service levels.
  • Performed face-to-face meetings to finalize contract for services and event details.
  • Developed tailored event plans to meet client objectives, ensuring seamless execution and positive guest experiences.
  • Developed strong relationships with clients, fostering trust and rapport for ongoing business opportunities.
  • Managed budgets effectively, monitoring expenses closely to ensure events were delivered within financial constraints.
  • Corresponded with clients to answer questions and resolve issues.
  • Optimized event layouts and floor plans to maximize attendee flow and overall experience, minimizing congestion in high-traffic areas.
  • Brainstormed and implemented creative event concepts and themes.
  • Developed creative themes for events and created related activities to engage attendees.
  • Analyzed event costs to identify areas of improvement and cost savings.
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
  • Trained and supervised event staff to complete tasks on time.
  • Created detailed timelines and budgets for events to meet all deadlines.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Implemented contingency plans to address last-minute changes or unforeseen events.

Education

Corporate Event Planning - Corporate Event Planning

The University of Texas At Arlington
Arlington, TX
08.2018

Associate Of Business Management - Business

Tarrant County College
Fort Worth, TX
06.2017

Skills

  • Customer engagement
  • Teamwork
  • Goal orientation
  • Attention to detail
  • Problem-solving abilities
  • Multitasking
  • Team leadership
  • Team motivation
  • Client relationship management
  • Sales processes
  • Sales quota management

Timeline

Senior Event Sales Manager

Joche W. Events
01.2021 - Current

Floral Designer

Joche W. Events
08.2016 - Current

Event Planner

Joche W. Events
08.2016 - 01.2021

Corporate Event Planning - Corporate Event Planning

The University of Texas At Arlington

Associate Of Business Management - Business

Tarrant County College

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Kristina Hernandez