Mia Lisa Fernandez
University Student
Whittier,CA
Overview
1
1
year of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Promotions Director
KCSC Radio, California State University, Chico
5 2023 - Current
- Lead a team of 15 interns for the university radio station during the school year and co-lead execution of university music events, collaborating with cross functional departments, team leaders, local community and businesses
- Develop weekly agenda and hold informational staff meetings
- Host my own live on-air radio show on a weekly basis
- Create and schedule semester long social media marketing campaigns
- Recruit and book talent for event productions.
Office Assistant
Music Dept., California State University, Chico
1 2023 - Current
- Manage front desk and help all office visitors with their inquiries during the school year
- Assist department staff with general office duties such as answering phones, replying to emails, making copies, running errands for the team, cleaning and sanitizing office
- Manage projects on Microsoft Excel, Publisher, Word, Box, Outlook and Outlook Calendar
- Assist in all department events, setting up and breaking down.
Artist Manager
School of the Arts Productions (Internship)
08.2023 - 05.2024
- Worked closely with an artist during the school year at California State University, Chico and managed all music performance bookings
- Networked with local venues to initiate performance gigs
- Managed artist’ social media platforms and created promotional content
- Created all media content for artist by booking photographers, illustrators and music engineers.
K-Pop Genre Music Consultant
Brand Marketing, General Mills Inc. (Remote)
06.2023 - 04.2024
- Served as an expert K-Pop music genre consultant for a multi-million dollar, Gen Z music focused campaign
- Advised on all strategy and creative for campaign, which featured award winning K-Pop idol band, Tomorrow By Together (TXT)
- Campaign was brought to life nationwide in the USA across top multi-million and billion dollar cereal brands like Cinnamon Toast Crunch, Lucky Charms, Cookie Crisp, Honey Nut Cheerios, Trix and Reese’s Puffs.
Marketing Specialist
El Clasificado (Summer Onsite & Remote)
05.2023 - 11.2023
- Event staff at several expos manning booth, setting up and breaking down
- Helped attendees with questions or general information
- Managed several social media accounts for magazine brands (Al Borde, Quinceanera & El Clasificado)
- Created social media campaigns for brand profiles.
Digital Marketer
EC Media (Summer Onsite & Remote)
05.2023 - 11.2023
- Created and managed social media campaigns for small business clients
- Main point of contact with customers in both English and Spanish
- Programmed and created profiles for clients under company database.
Education
Bachelor of Arts in Music Industry & Technology -
California State University, Chico
Chico 08.2022 - 05.2026
Skills
Microsoft Word, PowerPoint, Excel, Outlook, Google Docs, Google Slides, Box, Publisher, Box, Outlook and Outlook Calendar
Organized leader, relationship builder, problem solver, innovative, detail oriented, deadline driven, outstanding customer service, ability to multitask, team player, positive attitude, fast learner, responsible, excellent time management, verbal & written communication skills
Affiliations
KCSC Radio
School of the Arts Productions (SOTA)
Timeline
Artist Manager
School of the Arts Productions (Internship)
08.2023 - 05.2024
K-Pop Genre Music Consultant
Brand Marketing, General Mills Inc. (Remote)
06.2023 - 04.2024
Marketing Specialist
El Clasificado (Summer Onsite & Remote)
05.2023 - 11.2023
Digital Marketer
EC Media (Summer Onsite & Remote)
05.2023 - 11.2023
Bachelor of Arts in Music Industry & Technology -
California State University, Chico
08.2022 - 05.2026
Promotions Director
KCSC Radio, California State University, Chico
5 2023 - Current
Office Assistant
Music Dept., California State University, Chico
1 2023 - Current
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