Michael Austin
Gainesville,FL
Summary
As a lifelong pet lover, outdoor enthusiast, and hands-on eCommerce leader, I was very excited by the opportunity to join Fera Pets as your Sr. Amazon Manager. With over a decade of experience managing and scaling Amazon 3P accounts and a strong passion for optimizing both process and performance, I’m confident I can help Fera thrive in a highly competitive category while aligning with your mission to support pet wellness with transparency and integrity.
Overview
8
8
years of professional experience
Work History
Senior Brand Director
Revstep, LLC
12.2022 - Current
- Own Amazon 3P channel strategy and execution for multiple clients, averaging a 56% YOY growth rate for 2024
- Lead end-to-end account management: P&L, demand planning, FBA logistics, listings optimization, pricing, promotions, and operational performance
- Create and execute all Amazon advertising strategy aligning TACOS, ACOS, and ROAS to client business goals
- Execute the "Traffic X Conversion x Inventory X AOV = Sales" strategy to drive sustainable organic growth on Amazon
- Manage a team of account managers and support staff, providing coaching and mentorship while contributing to company-wide process improvements and operational efficiency initiatives.
- Build and execute GTM launch plans for new products, optimizing SEO, visual content, and conversion strategies across Amazon and Walmart
- Present performance data and growth strategy directly to client executives, delivering clear recommendations grounded in KPIs and market trends
Operations Director
Scuba Monkey Dive Center, LLC
05.2017 - 12.2022
- Led multi-channel eCommerce operations across Amazon, Walmart, and eBay, overseeing over 6,000 product listings
- Optimized listings using market research, performance metrics, and sales data to boost visibility and conversion
- Analyzed financial and operational reports to drive data-informed decision-making and improve efficiency
- Negotiated supplier contracts, pricing terms, and delivery schedules to enhance profitability and supply reliability
- Implemented inventory control systems to reduce stockouts and improve working capital management
- Spearheaded eCommerce growth, achieving a 1400% increase in revenue from 2018 - 2022
- Recruited, trained, and managed a cross-functional team, ensuring alignment with strategic goals and daily productivity
Education
High School Diploma -
Miami Palmetto Senior High
Miami, FL06.2009
Skills
- P&L Ownership
- Amazon Seller Central
- PPC Advertising
- Product Launch Strategy
- Inventory Forecasting
- Data Analysis
- Market Research & Analysis
- SEO & Copy Creation
- Project Management
- Team Management
- Autodidact
- Excel (V-Lookup)
Timeline
Senior Brand Director
Revstep, LLC
12.2022 - Current
Operations Director
Scuba Monkey Dive Center, LLC
05.2017 - 12.2022
High School Diploma -
Miami Palmetto Senior High
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