Open To Work
Michael Berentsen
Salesman
Encinitas,CA
Work Preference
Summary
Results-driven professional with expertise in inventory management and product sourcing. Proven ability to enhance customer offerings and drive sales through effective promotional execution. Proactive leader with extensive experience in team management and strategic planning. Known for enhancing market share through targeted sales initiatives and fostering strong relationships with key accounts.
Overview
38
38
years of professional experience
Work History
Liquor Manager
Ralphs
Encinitas, California
01.2023 - Current
- Established relationships with local distributors to source rare or hard-to-find products, enhancing customer offerings.
- Managed inventory levels and ensured product availability for customers.
- Performed weekly inventories to track usage trends across beer, wine, spirits, and mixers, optimizing stock management.
- Organized promotional displays to increase product visibility and drive sales.
Boat Captain
Belize Sailing
Belize City, belize
11.2014 - 01.2016
- Planned and executed sailing routes, maximizing travel efficiency and guest satisfaction.
- Communicated with guests to personalize experiences and address inquiries, enhancing overall sailing enjoyment.
- Adhered to safety protocols, assessing weather variables to promote passenger and vessel safety.
- Conducted pre-departure inspections to verify all necessary safety equipment was aboard and operational.
- Coordinated vessel maintenance schedules, ensuring all systems operated at peak performance.
Business Owner
Triton
Ventura, California
11.2010 - 01.2014
- Developed marketing strategies that increased brand visibility and fostered customer engagement.
- Oversaw daily operations of the business and provided guidance.
- Managed operations budgeting, accounts payable, accounts receivable, and payroll to ensure financial accuracy and compliance.
- Maintained accurate records for production, inventory, income, and expenses to support operational decision-making.
Office Manager/Sailing Instructor
Marina Sailing
Chanel Islands Marina
01.2008 - 05.2011
- Managed daily office operations and administrative functions.
- Oversaw inventory management and supply ordering processes.
- Answered phone calls, responded to emails, routed mail and coordinated courier services.
- Tracked invoices and payments to ensure accuracy of accounts receivable and payable information.
- Instructed students on the fundamentals of navigation, seamanship, boat handling, and racing rules.
- Instructed sailing techniques to individuals and groups of varying skill levels.
- Guided students through practical applications of navigational skills on water.
- Organized community events promoting sailing education and awareness initiatives.
Sales Executive
Great Wines Intl
Los Angeles, California
02.2008 - 01.2011
- Delivered presentations to clients showcasing wine selections and pairing recommendations.
- Developed strong client relationships to promote wine portfolio and enhance customer loyalty.
- Analyzed sales data to refine strategies and improve overall sales performance.
- Trained new sales staff on product knowledge and effective selling techniques.
- Attended industry events to network and represent company brand effectively.
- Managed inventory levels and coordinated with suppliers for timely product availability.
Regional Sales Manager
Southern Wine & Spirits
Los Angeles, California
03.1993 - 02.2008
- Directed regional sales initiatives for major beverage distributor, driving market penetration and revenue growth.
- Formulated and executed strategies for regional sales growth, enhancing market share and customer engagement.
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
- Developed and maintained relationships with key accounts across multiple states.
- Created comprehensive reports on regional sales metrics, tracking revenue goals achieved and missed to inform strategic decisions.
Salesperson
Youngs Market
Orange County
07.1988 - 01.1992
- Developed key customer relationships, fostering loyalty that contributed to consistent sales growth.
- Engaged customers to identify needs and recommend suitable products, resulting in improved customer satisfaction.
- Educated customers about product features, benefits, and usage for informed decisions.
- Managed product displays to enhance visibility and attract customer attention, leading to increased foot traffic.
- Processed transactions accurately using point-of-sale systems for smooth checkout experiences.
Education
BBA - Business Administration
San Diego State University
San Diego, CA07-1995
Some College (No Degree) - Marine Biology
Orange Coast College
Costa Mesa, CASkills
- Inventory management
- Product sourcing
- Sales forecasting
- Supplier negotiation
- Promotional execution
- Sales analytics
- Market analysis
- Customer relationship management
- Team leadership
- Strategic planning
- Negotiation skills
- Customer service
Languages
Spanish
Limited
Dutch
Professional
Timeline
Liquor Manager
Ralphs
01.2023 - Current
Boat Captain
Belize Sailing
11.2014 - 01.2016
Business Owner
Triton
11.2010 - 01.2014
Sales Executive
Great Wines Intl
02.2008 - 01.2011
Office Manager/Sailing Instructor
Marina Sailing
01.2008 - 05.2011
Regional Sales Manager
Southern Wine & Spirits
03.1993 - 02.2008
Salesperson
Youngs Market
07.1988 - 01.1992
BBA - Business Administration
San Diego State University
Some College (No Degree) - Marine Biology
Orange Coast College