MICHAEL BOMMARITO
Las Vegas,USA
Summary
Dynamic and charismatic sales leader with deep expertise in driving multi-channel wholesale growth within the prestige skincare/beauty sector. Proven history of surpassing revenue targets, forging top-tier retail partnerships, and scaling brands across department stores, luxury spas, and specialty retailers. Widely recognized for strategic sell-in excellence, exceptional relationship-building with buyers and spa directors, and delivering consistent multimillion-dollar growth. Highly skilled in leading high-performing teams, optimizing operations, and securing significant new business opportunities.
Overview
15
15
years of professional experience
Work History
Director of Sales - North America
Vyrao
04.2025 - Current
- Developed and executed comprehensive sales strategies to enhance brand presence and profitability across North America. Manage all North America accounts: BlueMercury, Revolve, Violet Grey, Goop, Kith and independent accounts.
- Led the strategies for new wholesale partnerships in North America, including Nordstrom and Independents.
- Manage sell-in and sell-through working with buyers & field sales team to ensure successful partnerships.
- Implemented cross-functional collaboration initiatives with team in London on sales strategy, brand education, inventory and assisted with the brands Pop-up shop in NYC.
Director of Sales
OSEA
08.2019 - 03.2025
- Sales & Growth Revenue: Responsible for wholesale growth within key partners like Nordstrom, BlueMercury, Credo Beauty, Bloomingdales as well as overseeing a sales & operations team to manage E-Tail, Small Door Retailers, resort spas and orders & operations.
- New Business Development: Launched the brand into Nordstrom, BlueMercury, HeyDay, as well as many resort spa properties and launched the travel retail category resulting in new business revenue YOY by a minimum of 43% for 4 years in a row.
- Sell-In Strategy: Proactively worked with Nordstrom making the brand a focus brand, producing top selling Anniversary sets, extending partnership into new locations, Spa Nordstrom and Nordstrom Rack, as well as hitting the stretch goal 3 years in a row. Built brand to have its key rankings in categories and overall top rankings in BlueMercury, Credo Beauty and Bloomingdales.
- Managed Trade Shows, Store Events Marketing & PR: Managed trade show coordination with ISPA, Live Love Spa & Ulta FLC as well as regional & corporate trade shows. Lead details of in-store events such as NLive, Nordstrom Beauty Trend Show, Nordstrom, BlueMercury Holiday Party. Worked closely with Marketing & PR department on retail & spa installations and collaborations.
National Sales Director
MBR: Medical Beauty Research
08.2018 - 08.2019
- Developed new business in spa, retail, resort and E-Comm. Within my first 90 days I established the brand into their first Four Seasons resort with a $1,000 facial on the menu resulting in strong revenue and press.
- Launched & Managed Sell-In with E-Tail accounts like Cult Beauty, Revolve & Carbon Beauty.
- Proactively built the freelance education team, training materials and worked closely with CEO on distribution of products.
Sales Director
KYPRIS Beauty
05.2017 - 08.2018
- New Business Growth: Pioneered the brand into Nordstrom, Selfridges, Net-A-Porter as well as launching brand into Resorts like Ojai Valley Inn, Four Seasons & Fairmont properties.
- Maintained Sales: Managed sales for all US accounts like Nordstrom, Credo Beauty, Neiman Marcus, Detox Market as well as achieving the first Million dollar month in wholesale goals and assisted with developing international business.
- Brand Development: Worked closely with founder on brand vision, new product launches, company goals and education standards.
Sales Manager, East Coast
Biodermis "The Science of the Skin"
10.2015 - 04.2017
- Effectively managed all aspects of Professional, Consumer & Ecomm for the east coast division. Selling Post Op Scar therapy to Plastic Surgeons, Dermatologists & patients with the innovators and leaders in scar therapy management.
- Key responsibilities included regional sales coordination of the East Coast, product promotion, medical conference expertise and event coordination.
- Was especially brought on to develop sales strategy, product training & brand marketing for new Skincare line ECL Skin Lab, launching in 2017.
Regional Sales Manager, West Coast Independents & Day Spa Division
Natura Bisse International
03.2012 - 10.2015
- Supervised luxury wholesale partnerships with day spa accounts including a $3 million dollar wholesale territory on the west. Assisted launch into BlueMercury & Space NK along with managing sell-in at Cos Bar.
- Responsible for all sales execution, company goals, managing staff, events, marketing, plans, training, POs and developing new business. Increased wholesale within one year from a $800k territory to a $1.3 million territory with a strategic sales plan that brought on new retail development within wholesale partners in new regions.
- Held the record for highest event goal achieved in the independent division for 3 years in a row and opening the highest wholesale new business accounts. Awarded Sales Superstar Award with an all expense paid trip to Spain in 2014.
West Coast Account Executive
Malin+Goetz
11.2010 - 03.2012
- Managed all west coast accounts for Nordstrom and as Freelance sell-in at region major retailers for all major retail doors & flagship locations in metropolitan cities (greater Los Angeles, Orange County, San Francisco, San Diego, Las Vegas & Seattle).
- Recruited a select team of Account Coordinators and or Freelance staff in region managing sales, goals, inventory, payroll, schedules and performance evaluations. Worked with corporate office and store buyers on space location, store events, quarterly trainings and retail partnership events inside Barney's New York and Bloomingdales.
Skills
Brand Development - leading sales strategies in wholesale
New Business Growth - opening large retailers, independents, spas
Field Sales - successful management of freelance team for store support & events
Event & Trade show expertise - partner with retailers or trade shows to produce results
Timeline
Director of Sales - North America
Vyrao
04.2025 - Current
Director of Sales
OSEA
08.2019 - 03.2025
National Sales Director
MBR: Medical Beauty Research
08.2018 - 08.2019
Sales Director
KYPRIS Beauty
05.2017 - 08.2018
Sales Manager, East Coast
Biodermis "The Science of the Skin"
10.2015 - 04.2017
Regional Sales Manager, West Coast Independents & Day Spa Division
Natura Bisse International
03.2012 - 10.2015
West Coast Account Executive
Malin+Goetz
11.2010 - 03.2012