Michael Campbell
Summary
Director-level marketing professional and entrepreneur with 10+ years of experience building and scaling marketing strategies, partnerships, and service offerings. Proven track record of bridging brands, technology platforms, and creators to drive measurable growth. As the founder of Ship It Brands, negotiated and executed brand deals with Apple, HBO, T-Mobile, Nissan, and Capital One, while at HireClix helped secure a certified Jobvite partnership and win enterprise clients such as Schneider Electric. Experienced in leading multi-channel campaigns with budgets exceeding $500K, modernizing marketing operations through automation and data systems (Zapier, Looker Studio, Funnel, Domo), and driving event engagement at scale. Skilled at aligning cross-functional teams, cultivating strategic partnerships, and creating scalable processes that deliver long-term impact.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director of Marketing
Keys to Literacy
05.2024 - Current
As Director of Marketing, I lead the strategic direction and execution of marketing initiatives for a growing education firm focused on literacy professional development. My role blends brand management, digital strategy, event marketing, and operational optimization to drive awareness, engagement, and revenue growth.
Owner
Ship It Brands
01.2021 - 05.2024
Successfully established and operated a small business, overseeing day-to-day operations, financial management, and strategic planning
Marketing Data Analytics Manager
HireClix
04.2014 - 04.2024
Developed and implemented data-driven marketing strategies to drive talent acquisition and retention
Previous Titles
- Digital Marketing Analyst, HireClix | April 2018 - March 2021
- Digital Marketing Coordinator, HireClix | April 2016 - March 2018
- Digital Marketing Associate, HireClix | April 2014 - March 2016
Digital Media Assistant
Castleton University
03.2013 - 04.2014
Graphic Designer, Social Media Marketing
Instant Reactions
06.2009 - 10.2013
Regional Admissions Representative
Castleton University
07.2012 - 02.2013
ERecruitment Intern
Castleton University
01.2012 - 05.2012
Media Center Tech
Castleton University
01.2011 - 05.2012
Education
Bachelor of Science (B.S.) - Communication Mass Media
Castleton University
Castleton, VT12-2012
High School Diploma -
Niskayuna High School
NIskayuna, NY12-2007
Skills
- Strategic Marketing & Brand Development
- Digital Campaigns & Demand Generation
- Partnerships & Client Engagement
- Data-Driven Insights & Optimization
- Systems & Process Innovation
Certification
Google Analytics Google January 2024
Google Adwords Google January 2024
Google Tag Manager Fundamentals Google July 2015
Microsoft Excel Certification ITU Online December 2014
Digital Analytics Fundamentals Google July 2013
Software
Adobe Creative Suite
Applicant Tracking Systems
Domo
Funnel
Google Cloud Platform
Google Workspace
HubSpot
Looker Studio
Microsoft Office
Webflow
Workflow Automation
Zapier
Timeline
Director of Marketing
Keys to Literacy
05.2024 - Current
Owner
Ship It Brands
01.2021 - 05.2024
Marketing Data Analytics Manager
HireClix
04.2014 - 04.2024
Digital Media Assistant
Castleton University
03.2013 - 04.2014
Regional Admissions Representative
Castleton University
07.2012 - 02.2013
ERecruitment Intern
Castleton University
01.2012 - 05.2012
Media Center Tech
Castleton University
01.2011 - 05.2012
Graphic Designer, Social Media Marketing
Instant Reactions
06.2009 - 10.2013
Bachelor of Science (B.S.) - Communication Mass Media
Castleton University
High School Diploma -
Niskayuna High School
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