Michael C. Dion Jr.
Frisco
Summary
Dynamic Technical Sales Enablement Specialist with a proven track record at Katalon, excelling in sales training and customer engagement. Expert in data analysis and content creation, I drive continuous improvement and empower teams through effective coaching. Successfully organized impactful webinars, enhancing market presence and aligning strategies with industry trends.
Overview
7
7
years of professional experience
Work History
Technical Sales Enablement Specialist
Katalon
Frisco
02.2024 - Current
- Attended trade shows, conferences, and other industry events representing the company's brand.
- Conducted regular training sessions to ensure sales team was up-to-date on products, services, and industry trends.
- Organized virtual events such as webinars or online seminars to engage customers and grow market share.
- Analyzed data from customer feedback surveys to identify areas of improvement in the sales process.
- Generated ideas for new tactics or strategies that could be used by the sales team.
- Collaborated with senior management to define KPIs and track performance metrics across teams.
- Provided coaching and mentorship for junior members of the sales team in order to develop their skillset.
- Maintained an organized library of marketing collateral and resources to equip the sales team with relevant materials.
- Created content for sales presentations, product demos, and webinars to support the sales process.
- Implemented process improvements after noticing several underperforming areas within organization.
Solution Engineer
Katalon
Frisco
01.2021 - 02.2024
- Created content to provide training and support to customers, and to deliver tech enablement within the SE team.
- Maintained a deep product knowledge of the Katalon portfolio that was applied to presenting and proving to customers in various industries.
- Maintained knowledge of industry trends and best practices related to software engineering.
- Participated in design discussions with clients to understand their needs and develop appropriate solutions.
- Advise and implement DevOps best practices for customers in various stages of automation maturity.
Product Marketing Manager (AppSec Portfolio))
Micro Focus
Plano
08.2021 - 01.2022
- Collaborated with PM, Sales, and GTM to deliver a cohesive message to better align with customers' current needs.
- Developed and implemented product launch plans to increase brand awareness.
- Collaborated with design teams to create visuals for digital assets such as website banners, emails.
- Organized webinars, conferences, trade shows. to promote products and services.
- Implemented SEO best practices across all online channels for increased visibility and traffic .
Solutions Engineer (ADM/AppSec Portfolio))
Micro Focus
Plano
05.2018 - 08.2021
- Maintained a deep product knowledge of over 10 solutions that were applied to presenting and proving to customers in various industries.
- Maintained knowledge of industry trends and best practices related to software engineering.
- Provided training and support to customers regarding product usage and troubleshooting techniques.
- Participated in design discussions with clients to understand their needs and develop appropriate solutions.
- Advise and implemented Devops best practices to customers in various stages of automation maturity.
Education
Bachelor of Science - Computer Science
Western Washington University
Bellingham, WA08-2016
Skills
- Sales training
- Customer engagement
- Market analysis
- Data analysis
- Content creation
- Event organization
- Collaboration skills
- Product knowledge
- Coaching techniques
- Presentation skills
- Problem solving
- Team building
- Industry trends
- Team collaboration
- Coaching and mentoring
- Continuous improvement
- Analytical thinking
References
References available upon request.
Timeline
Technical Sales Enablement Specialist
Katalon
02.2024 - Current
Product Marketing Manager (AppSec Portfolio))
Micro Focus
08.2021 - 01.2022
Solution Engineer
Katalon
01.2021 - 02.2024
Solutions Engineer (ADM/AppSec Portfolio))
Micro Focus
05.2018 - 08.2021
Bachelor of Science - Computer Science
Western Washington University
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