Hi, I’m
Michael Cifrodella
Woodbridge Township,NJ
Summary
Dynamic Sales Development Representative with over 23 years of experience driving pipeline growth for leading multinational corporations. Proven expertise in navigating complex B2B sales cycles and consistently exceeding quotas ahead of deadlines. Skilled in leveraging data-driven insights to optimize outreach strategies, delivering high-quality leads that empower sales teams to achieve their goals. Committed to fostering strong client relationships and contributing to overall business success through strategic sales initiatives.
Overview
23
years of professional experience
1
Certificate
Work History
SUNRUN
Solar Appointment Setter
05.2025 - 08.2025
Job overview
- Received in-bound calls and initiated out-bound daily calls to introduce customers to products and services offered.
- Pre-qualified client inquiries, created client database profile, transitioned leads to confirmed sales agent appointment.
- Acted as first point of contact and set appointments for prospective clients, typically 130 interactions per shift.
ARROW Sewer & Drain
Lead Plumbing, Sewer Sales & Project Manager
01.2024 - 03.2024
Job overview
- Cultivated, created the need, sold, performed, closed, executed 14 sewer pipe lining & excavation projects grossing $111,072 in 28 days time.
- Structured and Implemented Arrows first Residential & Commercial Sewer Sales Department
- Operated efficiently in HouseCallPro CRM management system.
- Worked exclusively with the company owner to create their first residential sewer sales for homeowners in to double the companies annual gross profits.
NJ Pipe Doctor
Outbound Call Center Operations
10.2021 - 11.2023
Job overview
- Spearheaded a team-wide initiative, restructuring the prospecting process, increasing lead generation by 133% the first 6 months.
- Boosted company wide sales of premium water heaters and HVAC systems exponentially
- Implemented innovative use of CRM tools like Service Titan, with various outlet Finance Programs.
- Created a unique preventative maintenance program for client retention. Increasing sewer cleaning jobs in one month by 27%.
- Orchestrated a strategic partnership wi B2B networking earning key commercial accounts in a competitive market.
Union County Dept. Of Engineering, Public Works
Traffic Control & Maintenance
08.2019 - 01.2021
Job overview
- Operated, maintained and installed all aspects of traffic control devices an machinery for Union County roadways and grounds.
- Provided safe passageway for commuters amongst road paving projects and repairs to achieve County projected resurfacing goals.
- Staged operations on 1st New Jersey COVID test center for US Army Corp Of Engineers at Kean University
- Coordinated high volume operations on site, with tactful staging of police officers for 13 departmental towns
Hannum's Harley-Davidson Of Sellersville P.A.
Sales Development & Finance Manager
04.2016 - 01.2019
Job overview
- Accountable for directing the sales team's process, framework, and total profits to the deal as a whole. Tailor fitting the customers and dealerships needs within it's perspective boundaries to suit all clientele fairly.
- Successfully achieving this with a 23% annual bottom line profit increase as a whole, lowering customer attrition rate substantially, and converting the sales teams direction and purpose.
- Dedicated and focused on delivering clientele with a Disneyland unforgettable presentation.
Classic Harley-Davidson
Service Sales Development
01.2016 - 01.2017
Job overview
- Played a key component to one of Harley-Davidson's most seamlessly functional and profitable service structures on the upper East Coast.
- Working with 10 technicians from inception to completion of warranty jobs, upgrade sales and service work, prioritizing customer satisfaction.
- Resulting in extreme shop time efficiency, job proficiency, and minimal comebacks.
ESPN Radio
Sr. Sales Account Manager
01.2014 - 01.2016
Job overview
- Developed custom, effective marketing plans for businesses, through radio and digital marketing. Successfully growing businesses grow as a whole and achieving targeted gains. Through radio and digital marketing, Fortune 100/500 company clients rank as Comcast, McDonalds, Baird Financial Management.
- Specializing in proposal writing, contract negotiations, sports marketing celebrity endorsements and appearances, event planning and execution.
- Successfully conducting campaigns for my clients with ESPN Philadelphia sports teams and affiliates.
Connections CSP CRISP
Executive Program Assistant Director
01.2013 - 01.2014
Job overview
- Co-Directed a team specializing in the re-acclimation of 55 of the least mentally functioning psychiatric citizens of Delaware. Utilizing a 3.2 million dollar budget to seamlessly and strategically work with each person's needs as an individual. To accelerate a proper lifestyle with integrity and worth.
- Successfully reintroduced long term, low functioning patients into community living with a 82% success ratio.
- CRISP Program was the 2nd national Federal effort attempted for psych patients. My program was the 1st to ever succeed and 2 years running.
Hannum's Harley-Davidson
Sales Development and Finance Manager
08.2008 - 06.2013
Job overview
- Management of all sales teams consisting of 5 departments, directed 27 employees. Devised all contractual agreements, financed products, parts/service.
- Sold the most units monthly of 5 dealerships, while financing 81 deals in tandem
Mike's Famous Harley-Davidson
International Sales Manager & Business Development
05.2005 - 08.2008
Job overview
- In addition to financial management, acted as internet sales manager for the 5 dealership company. Created and drove the company's first eBay platform, increased sales internationally, increasing the profit margin for the company by 1/5th.
- Key roles include operations management of ironclad contractual agreements, border regulations and tariffs, international shipping regulations, and cultural relationships.
Shaws Jewelers, White Marsh M.D.
Jewelry Sales Manager
01.2003 - 01.2005
Job overview
- Drove the store to achieve a consistent top sales status of number 1-3 out of the 44 store district. Responsible for all financial reports, accounting and employee management. 6 million in inventory, rotating slow movers maximizing margins.
- Trained staff on all forms of financial approval including financing, generation of funding, unit sales and team selling.
Education
University Of Notre Dame: Mendoza College Of BusinessNotre Dame, I.N.
Graduate Certificate from Nonprofit Leadership Management
08.2013
University Overview
- Executive Certificate In Transformational Nonprofit Leadership
- Principles Of Leading transformational Nonprofits
- Fund Raising and Grant Strategies
Anne Arundel Community CollegeArnold, MD
Professional Enrichment from Business Economics
05.2002
University Overview
- Economics
- Marketing
- Psychology
- Sociology
- Anthropology
Skills
- Project planning
- Navigating customer objections
- Market research for leads
- Resilience under pressure
- Adaptability to changing environments
- Proficient in prioritizing tasks
- CRM Software Proficiency
- Data Analyses and Reporting
- Contract Negotiation
- Finance and Accounting
- Customer conflict resolution
- High-volume call environments
Certification
DCA Certified Diamondtologist
Languages
English
Native or Bilingual
Timeline
Solar Appointment Setter
SUNRUN
05.2025 - 08.2025
Lead Plumbing, Sewer Sales & Project Manager
ARROW Sewer & Drain
01.2024 - 03.2024
Outbound Call Center Operations
NJ Pipe Doctor
10.2021 - 11.2023
Traffic Control & Maintenance
Union County Dept. Of Engineering, Public Works
08.2019 - 01.2021
Sales Development & Finance Manager
Hannum's Harley-Davidson Of Sellersville P.A.
04.2016 - 01.2019
Service Sales Development
Classic Harley-Davidson
01.2016 - 01.2017
Sr. Sales Account Manager
ESPN Radio
01.2014 - 01.2016
Executive Program Assistant Director
Connections CSP CRISP
01.2013 - 01.2014
Sales Development and Finance Manager
Hannum's Harley-Davidson
08.2008 - 06.2013
International Sales Manager & Business Development
Mike's Famous Harley-Davidson
05.2005 - 08.2008
Jewelry Sales Manager
Shaws Jewelers, White Marsh M.D.
01.2003 - 01.2005
University Of Notre Dame: Mendoza College Of Business
Graduate Certificate from Nonprofit Leadership Management
Anne Arundel Community College
Professional Enrichment from Business Economics
DCA Certified Diamondtologist
Studied and completed the full schooling of a diamonds composition and history