Michael Fernandez
Rialto,CA
Summary
Seasoned Territory Manager and exceptional sales professional. Decisive team leader and business manager with excellent attention to detail and persuasive communication style. Offering 14 years of experience in sales.
Overview
12
12
years of professional experience
Work History
Territory Account Manager
Mega Western Sales
08.2021 - Current
- Expanded client base by identifying and targeting prospective customers within the assigned territory.
- Achieved sales quotas consistently through strategic planning and effective customer relationship management.
- Developed long-term relationships with key decision-makers in the assigned region, resulting in repeat business.
- Organized regular meetings with existing clients to address their needs and identify upselling opportunities.
- Analyzed competitors'' offerings and devised targeted marketing campaigns to attract potential customers.
- Delivered engaging presentations demonstrating product features and benefits that resonate with clients'' unique requirements.
- Managed multiple accounts simultaneously while maintaining a high level of responsiveness to client inquiries and concerns.
- Tracked sales performance metrics regularly, adjusting strategies as necessary to meet or exceed targets.
Territory Account Manager
Tupps Brewery
09.2018 - 08.2021
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Coordinated cross-departmental efforts to execute successful marketing campaigns for key accounts.
- Monitored industry trends to provide informed recommendations on new products or services that could benefit clients'' businesses.
- Educated clients on new products or services to increase customer engagement with brand.
Territory Sales Manager
Green Flash Brewing
12.2014 - 09.2018
- Increased sales revenue by developing and implementing strategic territory plans.
- Collaborated with marketing department to create promotional materials that drove brand awareness in the territory.
- Maintained a deep understanding of industry trends, enabling informed decisions on sales strategies and product offerings.
- Conducted regular product training sessions for distribution partners, ensuring their ability to effectively sell products to end-customers.
- Partnered with cross-functional teams such as finance, operations, and customer service to ensure seamless order processing and delivery coordination within the territory.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
Assistant Store Manager
Vitamin Shoppe
08.2011 - 12.2014
- Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
- Increased employee retention, training staff in effective customer service techniques and product knowledge.
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
Education
No Degree - Kinesiology
California State University - Fullerton
Fullerton, CAHigh School Diploma -
Yucaipa High School
Yucaipa, CA06.2006
Skills
- Business Management
- Strategic Planning
- Account Penetration
- Trend Analysis
- Self-motivation
- Problem-solving
- Multitasking
- Account management
- CRM proficiency
- Adaptability
Timeline
Territory Account Manager
Mega Western Sales
08.2021 - Current
Territory Account Manager
Tupps Brewery
09.2018 - 08.2021
Territory Sales Manager
Green Flash Brewing
12.2014 - 09.2018
Assistant Store Manager
Vitamin Shoppe
08.2011 - 12.2014
No Degree - Kinesiology
California State University - Fullerton
High School Diploma -
Yucaipa High School
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