Michael Guerrero
Chicago,IL
Summary
Dynamic Marketing Manager with a strong background in luxury automotive sales, currently leading marketing efforts at Strada Motorsports. Proven ability to develop and execute high-impact campaigns that elevate brand presence and drive customer engagement. Skilled in digital strategy, event coordination, and client relationship management, with a hands-on approach to selling high-end vehicles and delivering personalized, premium experiences. Combines creative vision with a sales-driven mindset to support both dealership growth and customer loyalty.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Strada Motorsports
Schaumburg, IL
01.2023 - Current
- Created content for promotional materials, including brochures, flyers, and websites.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Specialized in the sales of high-end, exotic vehicles, delivering a personalized client experience, and consistently exceeding monthly sales targets.
- Managed social media accounts and campaigns.
- Built relationships with influencers in the industry for increased visibility.
- Managed the design and production of promotional materials, such as websites and brochures.
- Consistently closed high-value sales with elite clients, including entertainers and executives, by building trust, and delivering unmatched service and vehicle expertise.
Sales Executive
U.S. Express, Inc.
Chicago, IL
09.2021 - 11.2022
- Advised customers on best practices for supply chain optimization.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
- Analyzed market data to develop pricing models that increased profit margins.
- Collaborated with internal teams to ensure customer orders were fulfilled accurately and on time.
- Prepared weekly sales reports summarizing customer activity and progress towards goals.
- Identified customer needs by asking questions and advising on best solutions.
- Assisted sales team with lead generation and tracked KPIs to keep group functional and successful.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
Luxury Vehicle Porter/Event Staff Member
Perillo Gold Coast
Chicago, IL
09.2017 - 10.2020
- Inspected vehicle to verify pristine appearance for customer.
- Ensured the safe and meticulous handling of high-end luxury vehicles, maintaining showroom presentation standards, and client satisfaction.
- Conducted thorough interior and exterior cleaning and detailing of vehicles to enhance appearance.
- Supported sales and service departments by efficiently positioning vehicles for test drives, deliveries, and service appointments.
- Assisted in organizing and executing exclusive dealership events, including vehicle unveilings, VIP client experiences, and brand showcases.
- Collaborated with sales and marketing teams to enhance brand presence and client engagement through curated event experiences.
Education
BBA - Business Administration
DePaul University
Chicago, IL06-2021
High School Diploma -
Maine South
Park Ridge, IL06-2013
Skills
- Social media marketing
- Lead generation
- Content creation
- Brand development
- Consultative Selling
- CRM Software
- High-End Customer Service
- Strategic Marketing Planning
- Campaign Development & Execution
- Digital Advertising (Google Ads, Meta Ads)
- Public Relations & Media Outreach
- Influencer & Partnership Management
Timeline
Marketing Manager
Strada Motorsports
01.2023 - Current
Sales Executive
U.S. Express, Inc.
09.2021 - 11.2022
Luxury Vehicle Porter/Event Staff Member
Perillo Gold Coast
09.2017 - 10.2020
BBA - Business Administration
DePaul University
High School Diploma -
Maine South
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