Michael Housby
Sales
Des Moines,IA
Summary
Experienced and results-driven sales professional with 12+ years of experience in the heavy equipment and heavy truck industry. Consistently exceeds sales targets, builds long-term client relationships, and delivers customized equipment solutions. Skilled in high-value deal negotiations, navigating lengthy sales cycles, and understanding complex technical specifications. Known for a hands-on approach, extensive industry knowledge, and success in competitive markets.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Owner
Labyrinth, LLC
10.2019 - Current
- Founded and scaled a profitable e-commerce business leveraging the Amazon Seller Central platform, achieving 1.5M revenue growth over five years.
- Managed all aspects of the business including product sourcing, inventory management, listing optimization, PPC advertising, customer service, and performance analytics.
- Conducted in-depth market research to identify profitable niches and sourced products from global suppliers, negotiating favorable terms and ensuring quality control.
- Developed SEO-optimized product listings with compelling copy and images, resulting in increased organic visibility and conversion rates.
- Executed strategic marketing campaigns including Amazon Sponsored Ads and seasonal promotions, improving ROI and maintaining Best Seller rankings in multiple categories.
- Maintained a high-performance seller account with a 98%+ customer satisfaction rating, fast response times, and adherence to Amazon’s policies and metrics.
- Utilized tools such as Helium 10, Jungle Scout, Keepa, and Sellerboard for analytics, keyword tracking, and profitability management.
National Sales Representative
Housby Mack, Inc.
03.2012 - 06.2022
- Spearheaded sales operations across a multi-state territory, generating over $16M in annual revenue.
- Developed long-term relationships with construction firms, municipalities, and transportation companies, increasing repeat business by 35%.
- Customized heavy truck and equipment packages tailored to client specs and project demands.
- Led product demonstrations and on-site consultations, resulting in an increase in conversion rates.
- Attended industry expos and trade shows, expanding brand presence and acquiring new leads.
- Consistently ranked as a top performing sales representative on an annual basis.
Housby Online Sales
Housby Auctions
03.2012 - 04.2016
- Managed full-cycle sales from lead generation to final delivery and post-sale follow-up.
- Maintained a client base of over 100 businesses, growing territory revenue by 40% over four years.
- Collaborated closely with service and finance departments to streamline purchasing processes and improve customer satisfaction.
- Attended industry expos and trade shows, expanding brand presence and acquiring new leads.
Education
General Studies -
Associate Degree - Business Administration
01.2012
Skills
- Heavy Equipment & Truck Sales
- B2B & B2C Sales Strategies
- Customer Relationship Management
- Strategic Account Management
- Territory Development
- Negotiation & Closing Deals
- Market Analysis & Forecasting
- Technical Product Knowledge
- CRM Software (Salesforce, HubSpot)
- Leadership & Team Colaboration
Certification
- OSHA Safety Certified
- Ongoing Manufacturer Training: Mack, Volvo, Housby, McNeilus
Affiliations
- NRMCA - National Ready-Mixed Concrete Association
- IRMCA - Iowa Ready-Mixed Concrete Association
- UTA - Used Truck Association
- IMTA - Iowa Motor Truck Association
Languages
Spanish
Limited Working
Timeline
Owner - Labyrinth, LLC
10.2019 - Current
National Sales Representative - Housby Mack, Inc.
03.2012 - 06.2022
Housby Online Sales - Housby Auctions
03.2012 - 04.2016
Dowling Catholic High School - General Studies,
Des Moines Community College - Associate Degree, Business Administration
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